Once cornered by international sanctions and forced to sell outdated Euro 2 models, Russian automaker AvtoVAZ is staging a surprising comeback. The company behind the iconic Lada brand is now preparing to launch what could be its most ambitious vehicle in decades: the Lada Azimut, a fully Russian-developed SUV that aims to redefine the brand’s image and capabilities.
The Azimut, set to debut in 2026, marks Lada’s first entirely new SUV in nearly 30 years. Developed entirely within Russia amid continued Western sanctions over the war in Ukraine, the Azimut is a bold statement of self-reliance and renewed ambition from AvtoVAZ. It builds on the momentum the company has regained in recent years, including the revitalization of the Niva lineup and a return to some European markets with the rugged Niva Travel.
A Shift Toward Modern Design
With its sharp lines, robust stance, and refined detailing, the Azimut stands apart from Lada’s typically utilitarian styling. The SUV’s exterior design draws clear inspiration from European models like the Dacia Duster or the upcoming Bigster, suggesting a deliberate attempt to elevate the brand’s aesthetic appeal.
The front fascia features an upright stance and short overhangs, highlighted by a signature “X” motif, integrated LED headlights, and a sporty bumper design. Along the sides, 18-inch alloy wheels and two-tone paint give the Azimut a contemporary feel, while the rear boasts a sleek LED light bar and aluminum-trimmed bumper details.
Tech-Forward Interior
Inside, the Azimut adopts a more serious, modern tone. A digital instrument cluster is joined by a 10-inch infotainment touchscreen equipped with navigation and a voice assistant, developed in partnership with Russian tech firms Sber and Navi. Standard features include a reversing camera, six-speaker audio, and keyless entry, while options range from a panoramic roof and wireless charging to a 360-degree camera and dual-zone climate control.
A drive mode selector hints at the SUV’s off-road intentions—though, for now, that’s mostly symbolic.
Powertrains and Platform
The Azimut will initially launch with three petrol engine options: a 1.6-liter naturally aspirated engine producing 120 hp, a 1.8-liter with 132 hp, and a 1.5-liter turbocharged engine offering 150 hp. Depending on the variant, buyers can choose between a six-speed manual, a CVT, or a conventional automatic transmission.
Built on an updated version of the Vesta platform, which dates back to 2015 and was last revised in 2022, the Azimut offers a respectable 208 mm of ground clearance. Though its off-road styling suggests rugged capability, the SUV will launch in front-wheel-drive configuration only. However, a four-wheel-drive version remains on the table for the future.
Notably, the chassis has undergone extensive changes, with nearly 1,000 new or modified components compared to the Vesta, particularly in the rear suspension.
Ambitions and Price Tag
Production of the Azimut will begin at Lada’s Togliatti plant in 2026. However, due to ongoing geopolitical tensions and sanctions, its availability will be limited to the Russian market for the foreseeable future.
In terms of pricing, local reports suggest a starting price of around 2.5 million rubles (approximately €29,000), with fully equipped versions reaching up to €35,000. That makes the Azimut the most expensive model in Lada’s current lineup—nearly triple the price of a basic Niva Legend.
Despite the steep cost by Lada standards, the Azimut is clearly aimed at redefining the brand’s aspirations rather than competing on affordability alone. Whether this strategy succeeds in reshaping perceptions of Lada, both domestically and eventually abroad, will become clearer once the Azimut hits Russian roads.
For now, one thing is certain: AvtoVAZ is no longer content with merely surviving—it’s aiming to evolve.
Source: AvtoVaz
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