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CEER EXOBOT Debuts as Saudi Arabia’s 850-HP Electric Sedan and SUV

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Saudi Arabia has officially entered the high-performance electric vehicle race with the debut of the CEER EXOBOT, an ambitious new electric sedan and SUV designed to establish the country’s first major automotive brand.

Revealed on September 21, 2026, the CEER EXOBOT is not a concept car or technology demonstrator. The two vehicles are production models scheduled to enter the Saudi market in early 2027, with manufacturing planned at CEER’s facility in King Abdullah Economic City. The company ultimately plans to expand its lineup to seven models by 2030.

And if the numbers are anything to go by, CEER is not entering the automotive industry quietly.

The EXOBOT sedan and SUV feature a tri-motor all-wheel-drive system producing up to 850 hp, an 800-volt electrical architecture, a 112-kWh NCM battery and a futuristic cabin dominated by a massive 48-inch curved digital display.

Then there are the doors.

Both EXOBOT models use spectacular upward-opening doors that immediately bring to mind some of the most recognizable designs in automotive history, including the Mercedes-Benz 300 SL, DeLorean DMC-12 and Tesla Model X.

850 HP and 0–100 km/h in 2.6 Seconds

The CEER EXOBOT sedan is the performance flagship of the new Saudi brand.

Its tri-motor all-wheel-drive powertrain produces up to 850 hp, giving the large electric sedan a claimed 0–100 km/h acceleration time of just 2.6 seconds. That puts the EXOBOT firmly into performance-car territory, despite its substantial dimensions.

CEER says the EXOBOT uses an 800-volt electrical architecture combined with a 112-kWh high-capacity NCM battery. DC fast charging from 10 to 80 percent takes less than 30 minutes.

The official range figures currently published by CEER are based on the NEDC test cycle. The EXOBOT sedan is rated at up to 670 km, while the SUV is rated at up to 560 km. These figures should therefore not be confused with WLTP figures, which generally produce lower real-world-oriented range estimates than NEDC testing.

The sedan also features adaptive dual-chamber air suspension, rear-wheel steering and electronically controlled steering technology, giving CEER an opportunity to combine the straight-line performance expected from a high-output EV with greater agility and ride comfort.

A 5.2-Meter Electric Sedan With Gullwing Doors

The EXOBOT sedan is a substantial machine, measuring approximately 5.26 meters in length and 2.10 meters in width, with a wheelbase of around 3.2 meters.

Its proportions are closer to those of a large luxury sedan than a conventional sports car, yet CEER has given the body an aggressively futuristic shape.

The most dramatic feature is undoubtedly the door design.

Rather than conventional side-hinged doors, the EXOBOT uses upward-opening doors inspired by the gullwing architecture that has appeared on some of the automotive world’s most famous cars. CEER describes the design as part of its distinctive visual identity, giving the new Saudi EV a theatrical entrance that is impossible to miss.

The sedan can also be equipped with large 23- or 24-inch wheels, reinforcing its imposing stance.

EXOBOT SUV Brings 850 HP to a Larger Body

For buyers who prefer the practicality of an SUV, CEER has developed a second EXOBOT variant using the same fundamental electric architecture.

The EXOBOT SUV combines three electric motors, all-wheel drive and up to 850 hp with a taller and more versatile body. CEER lists a claimed NEDC range of up to 560 km and a 0–100 km/h time of 2.6 seconds on its current official website.

The SUV measures around 5.02 meters in length and 2.10 meters in width. Its active air suspension allows the vehicle’s ride height to be adjusted, with CEER quoting up to 300 mm of ground clearance depending on configuration.

That makes the EXOBOT SUV an unusual combination: a huge luxury EV with supercar-level acceleration, advanced chassis technology and enough adjustable ground clearance to provide greater versatility away from smooth pavement.

A 48-Inch 8K Screen Dominates the Interior

Inside, CEER has taken the digital-cockpit approach to another level.

The centerpiece of the EXOBOT cabin is a pillar-to-pillar 48-inch curved Digital Horizon display with 8K resolution. It stretches across almost the entire width of the dashboard and gives the interior a distinctly futuristic character.

The technology package also includes 3D navigation, camera-based digital mirrors and a CEER voice assistant capable of operating in both Arabic and English.

The company is clearly treating software as an important part of the EXOBOT experience. Through the CEER app, owners will be able to monitor vehicle status, manage charging, pre-condition the cabin, remotely park the vehicle and access service and maintenance functions.

The combination of a giant display, digital mirrors and voice-controlled functions gives the EXOBOT an interior more reminiscent of a high-end technology product than a traditional luxury car.

Steer-by-Wire and Rear-Wheel Steering

Beneath the futuristic styling, CEER has packed the EXOBOT with a long list of advanced chassis and driver-assistance technologies.

The sedan and SUV use rear-wheel steering and adaptive air suspension, while the electric architecture incorporates sophisticated steering and vehicle-control systems. The cars are also equipped with advanced driver-assistance technologies including adaptive cruise control, lane-centering and lane-keeping assistance, blind-spot monitoring, emergency driver assistance and collision-prevention systems.

The result is intended to be more than simply a fast electric vehicle.

CEER is positioning the EXOBOT as a technology-heavy luxury EV capable of combining high performance with long-distance usability and sophisticated electronic control systems.

EXOBOT First Edition Will Lead the Launch

CEER will initially offer a limited First Edition version of the EXOBOT sedan and SUV.

The launch specification includes exclusive exterior finishes, a black exterior package with red brake calipers, red-and-black Nappa leather, unique interior details and a wall charger. The First Edition also includes a companion package with vehicle warranty, roadside assistance and scheduled service and maintenance.

CEER says the First Edition includes six years of scheduled service, six years of roadside assistance and an eight-year or 200,000-km battery warranty.

A more configurable EXOBOT Plus version will follow, giving customers a wider range of colors, finishes and interior options.

CEER Wants to Build a Saudi Automotive Industry

The significance of the EXOBOT goes beyond its 850-hp powertrain or unusual doors.

CEER was established as Saudi Arabia’s national automotive brand as part of the country’s broader effort to develop an advanced industrial economy and reduce dependence on oil. The company was launched by the Public Investment Fund in partnership with Foxconn, with BMW also involved as a technology partner.

The EXOBOT is therefore the first major product in a much larger industrial project.

CEER says its vehicles will be designed, engineered and manufactured in Saudi Arabia, with production taking place at the CEER Manufacturing Complex in King Abdullah Economic City. The company’s planned portfolio will expand to seven models by 2030, including vehicles aimed at different segments and customers.

The company is led by CEO Jim DeLuca, a veteran automotive executive who previously held a senior leadership position at VinFast.

CEER EXOBOT Specifications at a Glance

CEER EXOBOT Sedan:

  • Power: Up to 850 hp
  • Drivetrain: Tri-motor all-wheel drive
  • Battery: 112 kWh NCM
  • Electrical architecture: 800 volts
  • 0–100 km/h: 2.6 seconds
  • Claimed range: Up to 670 km NEDC
  • DC charging: 10–80 percent in under 30 minutes
  • Rear-wheel steering: Yes
  • Adaptive air suspension: Yes
  • Digital mirrors: Yes
  • Main display: 48-inch curved 8K Digital Horizon
  • Doors: Upward-opening
  • Wheel sizes: 23- or 24-inch

CEER EXOBOT SUV:

  • Power: Up to 850 hp
  • Drivetrain: Tri-motor all-wheel drive
  • Battery: 112 kWh NCM
  • Electrical architecture: 800 volts
  • 0–100 km/h: 2.6 seconds
  • Claimed range: Up to 560 km NEDC
  • DC charging: 10–80 percent in under 30 minutes
  • Rear-wheel steering: Yes
  • Active air suspension: Yes
  • Maximum quoted ground clearance: Up to 300 mm
  • Digital mirrors: Yes
  • Main display: 48-inch curved 8K Digital Horizon
  • Doors: Upward-opening

When Will the CEER EXOBOT Go on Sale?

CEER plans to begin sales of the EXOBOT in Saudi Arabia in early 2027, with production taking place at the company’s King Abdullah Economic City manufacturing complex.

Pricing has not yet been officially announced, meaning it is too early to determine exactly where the EXOBOT will sit against established luxury electric vehicles from Mercedes-Benz, BMW, Porsche, Lucid and other premium manufacturers.

CEER has, however, made it clear that the EXOBOT is only the beginning. The company intends to introduce a seven-model range by 2030 and expand beyond its initial Saudi market as production grows. Reuters reports that CEER plans to begin regional expansion from 2028.

Source: CEER

NEW CARS

Ceer’s Radical Crossover Breaks All the Rules

Crossover design has become an exercise in creative risk management. Most automakers either sharpen the edges and call it “rugged” or soften everything into a jellybean and hope no one notices. The result is a global fleet of tall hatchbacks that blur together in traffic, differentiated mostly by badge placement and headlight signatures.

Ceer didn’t get that memo.

Spotted testing ahead of its eventual production debut, Ceer’s upcoming crossover looks like it escaped from a design studio that locked the accountants out. This thing doesn’t just stand apart from the segment—it barely acknowledges the segment exists at all.

The first thing you notice is the windshield. Actually, “windshield” might not be the right word. This is more like a panoramic slab of glass stretching improbably far up and over the front of the vehicle, creating a dramatic wedge-shaped profile that looks closer to a concept car than a showroom-bound crossover. Ceer has already confirmed it will be the world’s largest windshield, supplied by Isoclima, a company with experience in high-end automotive glass.

Dimensions haven’t been disclosed, but the technology baked into that glass tells you this isn’t just a styling flex. The windshield uses an infrared-reflective triple-silver coating designed to reduce solar heat absorption—an essential feature for a vehicle developed in Saudi Arabia, where the sun doesn’t mess around. An acoustic interlayer helps keep road and wind noise out, while a wide color band across the top acts as a built-in sunshade. It’s dramatic, sure, but also purpose-built.

Move past the glass and the design only gets stranger—in a good way. The crossover rides on triangular wheels, a detail that suggests either a bold aerodynamic experiment or a designer who finally got tired of circles. The doors appear to be butterfly- or gullwing-style units with integrated glass panels, reinforcing the futuristic vibe and making traditional crossover doors feel instantly outdated.

Thick side skirts and black cladding ground the design visually, while the lighting elements are slim and sharply defined. Digital side mirrors—still controversial but increasingly common—add to the high-tech look. At the rear, the crossover wears an angular tail with a sculpted liftgate and a shelf-like license plate recess that looks intentionally architectural rather than decorative.

In short, this is not a vehicle designed to disappear into a mall parking lot.

Details beyond the styling remain scarce, but the backstory is anything but. Ceer was launched in 2022 by Saudi Crown Prince Mohammed bin Salman, backed by the country’s Public Investment Fund. The mission is ambitious: design, manufacture, and sell a range of vehicles—sedans and SUVs included—primarily for Saudi Arabia and the broader MENA region.

Rather than going it alone, Ceer formed a joint venture with Foxconn, best known for building iPhones, not cars. Foxconn was tasked with developing the vehicles’ electrical architecture, while BMW licensed component technology to the project. At the time, Ceer suggested its first vehicles would arrive in 2025. That timeline has slipped, but the broader plan remains intact.

Construction is underway at Ceer’s manufacturing facility in King Abdullah Economic City, and the company has continued to assemble a serious supplier list. Last year, Ceer announced a powertrain deal with Hyundai, which will supply integrated electric drive systems combining a motor, inverter, and reduction gear. More recently, the company revealed a separate agreement with Rimac Technologies for high-performance drive systems, hinting that speed—and not just sustainability—is part of the vision.

Exactly how those partnerships will translate into real-world performance remains to be seen, but the intent is clear. Ceer doesn’t want to be another regional EV startup quietly cloning established players. This crossover alone suggests the company is aiming for visual shock value first, differentiation second, and market acceptance third.

That approach is risky. Radical design can age poorly, and concept-car theatrics don’t always survive the realities of production regulations and cost targets. But it’s also refreshing. In a segment drowning in cautious conformity, Ceer’s crossover looks like a reminder that electric vehicles don’t have to be appliances—and that new players sometimes have the freedom to take risks legacy automakers won’t.

Whether Ceer can turn that ambition into a polished, competitive production vehicle is still an open question. But if nothing else, this crossover proves one thing: Saudi Arabia’s first homegrown automaker didn’t come to play it safe.

Source: Ceer; Photos: Baldauf

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Will Saudi Arabia be the new leader in EV production?

Saudi Arabia is the world’s largest oil producer, and a few years ago it announced that it wanted to transform its economy by the end of the decade. Vision 2030 is based on “a vibrant society, a prosperous economy and an ambitious nation”. Development of the financial sector, digitization and privatization program of state-owned properties to attract foreign investment, and the vision includes a plan to make the Kingdom number one in the production of electric cars. This is possible thanks to the huge investment capacity achieved through the sale of gas and oil, and recently the Kingdom signed an agreement with Lucid Group on the construction of the first ever facility for the production of electric vehicles in KSA.

Representatives of Saudi Arabia stated that this is only the beginning of what can be expected in the future, and the opening of the first Lucid Group factory will enable the realization of the recently signed agreement with the Government of Saudi Arabia on the sale of 100,000 vehicles in the next decade. The factory will be built in Jeddah and will have a capacity of 150,000 vehicles per year.

“Saudi Arabia is on track to become a global leader in electric vehicles, aligning with its ambitious carbon reduction and renewable energy targets,” said Michael Perschke, CEO of German electric vehicle company Quantron AG.

Mordor Intelligence is a market research company, and according to their research, the market in the Middle East and Africa region will double in the next four years from the current $40.25 million to $93.10 million.

How serious the Kingdom is in its intentions to become a leader in the production of electric vehicles is also shown by the first Saudi brand of electric vehicles, Ceer, which was launched by the Saudi State Fund in cooperation with the Taiwanese company Foxconn. The plan is to produce 170,000 Ceer vehicles per year.

In 2021, the Saudi authorities pointed out that they want 30 percent of vehicles in Riyadh to be electric by the end of the decade, and according to Goldman Sachs, half of the sales of new cars worldwide by 2035 will be EVs.

Source: Lucid Group