Tag Archives: Chery

News

How BYD, MG, and Chery Are Redrawing the European Automotive Map

The numbers don’t lie, and they’re loud enough to wake the old guard in Stuttgart, Wolfsburg, and Turin. According to the latest European market data, Chinese automakers have captured a record 7.4 percent share of the European passenger car market in September—an astonishing 149 percent increase year-over-year.

That’s not just a blip on the radar. It’s a seismic tremor shaking the foundations of an industry that long believed its dominance was untouchable.

A Permanent Shift, Not a Passing Storm

For years, European manufacturers shrugged off Chinese car brands as bargain-bin curiosities—cheap, forgettable, and destined to stay that way. But 2025 has other plans. The surge in Chinese sales represents not just aggressive pricing, but a structural transformation of the European automotive landscape.

While Europe’s traditional automakers wrestle with production slowdowns, cost inflation, and electrification headaches, China’s carmakers have slipped through the cracks with agile production, competitive hybrid technology, and relentless pricing discipline.

MG, the resurrected British badge now under SAIC’s control, is the headline act. In just nine months, 226,000 new MGs have found European homes—outpacing Fiat, Seat, Tesla, Suzuki, and a host of other established brands. At this rate, MG is on track to shatter last year’s 243,000-unit record, cementing its place as a mainstream player rather than an outsider.

BYD’s Meteoric Rise

If MG is the dependable volume seller, BYD is the shock-and-awe specialist. The Shenzhen-based powerhouse delivered 120,000 cars in nine months, a 300 percent leap that left Honda, Mitsubishi, and Mazda in its rearview mirror.

That’s right—BYD sold more cars in Europe than Honda and Mitsubishi combined. For an automaker that only recently began its European push, that’s staggering momentum. The brand’s secret? A diverse lineup that spans from affordable hybrids to premium EVs like the Seal and the Atto 3—vehicles that have managed to charm both budget buyers and tech enthusiasts alike.

The UK: China’s Launchpad

Interestingly, the United Kingdom has emerged as the epicenter of this Chinese surge. Nearly half of all Chinese-brand sales in Europe are happening there, helped by the UK’s two-year registration cycle and lower 10 percent import tariffs—a relative bargain compared to the EU’s newly introduced levies on Chinese-built EVs.

In the UK, BYD’s sales have increased sixfold in a single month, while Chery’s Omoda and Jaecoo hybrid SUVs have found a sweet spot among cost-conscious families looking for modern design and generous equipment lists without the European premium.

Combined, Chery’s twin brands have sold over 73,000 units in nine months—a tenfold increase from last year. Geely isn’t sitting still either, reporting 48,000 sales, up 51 percent, while Leapmotor, a name few in Europe had even heard twelve months ago, has exploded by almost 80 times, hitting 16,500 units.

Tariffs? What Tariffs?

The European Union’s recent tariffs on Chinese-built EVs were meant to slow this rising tide. So far, they’ve been about as effective as a speed bump on a racetrack. Instead of retreating, Chinese automakers have shifted strategy, flooding the market with hybrids and small petrol models—vehicles that sidestep the tariff wall while keeping prices irresistibly low.

It’s a tactical masterstroke: adapt, diversify, and keep the ships coming.

What’s Next?

Europe, once the uncontested capital of automotive engineering, is now finding itself on the defensive. As consumers warm up to Chinese brands—thanks to tech-laden cabins, long warranties, and sharp pricing—the question isn’t whether they’ll stay. It’s how far they’ll go.

Chinese automakers aren’t just entering the European market—they’re embedding themselves within it. And if the current trajectory holds, the “Made in China” label could soon become as common in European driveways as “Made in Germany.”

For Europe’s legacy giants, the message is clear: adapt fast, or risk being written into the history books by the very brands they once dismissed.

Source: Automotive News

NEW CARS

Chery Tiggo 9: The Seven-Seat PHEV That Wants to Shock the Establishment

China’s automotive surge continues — and this time, it’s not another budget-friendly crossover or rebadged curio. Meet the Chery Tiggo 9, a seven-seat plug-in hybrid SUV that’s just landed in the UK with a spec sheet bold enough to make European rivals twitch nervously in their heated leather seats.

Starting from £43,105, it’s undercutting the plug-in versions of the Volkswagen Tayron and Kia Sorento, yet promising more of, well, everything. More power, more range, more toys — and, yes, more seats.

The Power Play

Under the bonnet, there’s no humble hybrid humdrum. Chery’s latest Super Hybrid setup pairs a 1.5-litre turbo petrol engine with two electric motors and a starter-generator cunningly tucked into the gearbox. Total output? A slightly bonkers 422bhp and 428lb ft of torque.

That’s Audi SQ7 territory in a family-friendly Chinese SUV. The 0–62mph sprint? 5.4 seconds. Fast enough to make your passengers spill their oat lattes while you smugly mention that this isn’t even a full EV.

Range Anxiety? Never Heard of It.

With a 34.5kWh battery, the Tiggo 9 claims up to 91 miles of electric-only range on the WLTP cycle — the longest of any plug-in hybrid currently on sale. That’s more than double what most PHEVs manage before firing up the engine. And when you do need a top-up, its 71kW DC charging capability means a 30-to-80% refill in just 18 minutes. That’s dangerously close to proper EV territory.

Inside: A Tech Buffet

Forget bargain-basement interiors — this thing’s fully loaded in just one trim level, the aptly named Summit. Heated and ventilated seats front and rear? Check. Massage function? Of course. A 14-speaker Sony sound system, 20-inch alloys, dual-zone climate, ambient lighting, wireless charging — all standard.

Front and centre sits a 15.6-inch touchscreen running wireless Apple CarPlay and Android Auto, joined by a 10.25-inch digital instrument cluster. It’s all very glossy, very modern, and very unrecognisable from the Cherys of old.

Europeanised and Civilised

According to Chery, the Tiggo 9 has been “fine-tuned for UK and European roads” at its R&D hub in Germany. Translation: the ride won’t rearrange your spine over British potholes, and the steering might even feel connected to the front wheels.

The Bigger Picture

Chery’s been busy this year. After Omoda and Jaecoo stormed into UK showrooms, the brand itself followed up with the Tiggo 7 and Tiggo 8 — both decent mid-sized SUVs that proved the Chinese invasion isn’t just about low prices. Now, with the Tiggo 9, Chery’s gone premium-hunting.

And this is just the start. Next year brings the Tiggo 4, a smaller petrol-powered crossover aimed squarely at the Jeep Avenger crowd.

So, the question isn’t whether Chery can compete — it’s how quickly everyone else will have to catch up.

Because if this 422bhp, seven-seat, 90-mile-EV-range monster is the shape of the family SUV future, the Germans and Koreans might want to start sweating.

Source: Autocar

News

Chery Arrives in the UK: VW’s Value Crown Is Officially Under Attack

The British car market has a new arrival, and it hasn’t come quietly. At the O2 in London – an arena more accustomed to dodgy ‘90s comeback tours and overpriced pints – Chinese giant Chery officially launched its self-titled brand into the UK. The target? Volkswagen. Yes, the people who gave us the Golf, the Tiguan, and dieselgate.

If the name sounds like it was plucked straight from a pick-and-mix bag, that’s because it is: Chery is supposedly derived from “cheery.” But behind the cutesy branding is one of China’s biggest carmakers, a company that shifted nearly 20,000 Omoda and Jaecoo SUVs in the UK already this year. Now, with Chery-badged cars, it’s going after the mainstream.

The Opening Gambit: Tiggo Time

First up are two SUVs: the Tiggo 7 and Tiggo 8. The names sound like cheap Bluetooth speakers, but the pitch is serious.

  • Tiggo 7: A family SUV gunning for the Volkswagen Tiguan. Its ace card? Being the UK’s cheapest plug-in hybrid at £29,995. Can’t be bothered with charging? The petrol kicks off at just £24,995 – a full fiver cheaper than a mid-spec iPhone.
  • Tiggo 8: A bigger, seven-seat SUV. Price tag? Just over £28,500 for the petrol, or £33,500 if you want the plug-in hybrid. That makes it the cheapest full-size seven-seater in the UK. Yes, cheaper than buying seven train tickets.

Both land in September, fresh from 25 shiny new dealerships.

The Range to Come

Chery isn’t messing around. After the 7 and 8, there’s a smaller Tiggo 4 crossover (around £20k) and the Tiggo 9, a posh, PHEV-powered flagship SUV topping £40k. All were on display at the O2 launch, like some kind of Tiggo family reunion.

The line-up will eventually stretch from Golf-sized hatches to nearly £50k SUVs, with petrol, plug-in hybrid and full EVs all on the cards. No city cars, though – Chery says Brits don’t want them. (Tell that to every Fiat 500 driver in Shoreditch.)

Why Now?

According to Chery UK boss Gary Lan, the brand has spent two decades prepping for this moment – learning to build cars that pass European regulations, don’t fall apart, and hold decent resale values. The pitch is simple: value. With new cars under £40k now an endangered species, Chery reckons it’s spotted a gap big enough to drive an SUV through.

Dealers, Dealers Everywhere

Rather than share the 80-strong Omoda and Jaecoo network, Chery is setting up its own standalone dealers. Sytner Group is already on board – its first time partnering with a Chinese brand – and the plan is to grow to 120 outlets by 2026.

And profitability? Chery says its cars don’t need discounts or deposit contributions because the margins are already baked in. Translation: no desperate pre-reg bargains, but stronger residuals. If true, that’s not just cheery – that’s practically unheard of.

The Long Game

Chery isn’t ruling out building cars here, but don’t hold your breath. First comes a UK R&D centre, then maybe, one day, a factory. In the meantime, the brand’s betting on Brits’ openness to new names. And if nearly 20,000 Omodas and Jaecoos can already find homes, perhaps it’s not such a mad gamble.

Chery’s launch feels less like a cautious toe-dip and more like a cannonball into Volkswagen’s swimming pool. The prices are sharp, the dealer backing is strong, and the appetite for value is there.

So, is Chery about to become the UK’s next household car brand? Too soon to tell. But with a £25k SUV that undercuts the Tiguan, VW might want to keep a very close eye on who’s raiding the pick-and-mix aisle.

Source: Chery