Leave it to Dacia to look at the booming overlanding craze, shrug at the six-figure expedition rigs clogging Instagram, and say: What if camping was just… simple? The Romanian brand’s latest idea, charmingly dubbed the “Million Star Hotel,” is less about rooftop tents and titanium cookware and more about sleeping inside your car while the universe puts on a show overhead.

The concept centers on Dacia’s biggest SUV yet, the Bigster, a 4.57-meter-long slab of practical ambition that finally offers enough interior real estate to make car camping feel intentional rather than desperate. The star of the show—literally and figuratively—is the factory-designed Sleep Pack, an optional setup that turns the Bigster’s cargo area into a two-person bedroom with a view of the cosmos.
The Sleep Pack isn’t exclusive to the Bigster; it also fits the Duster and Jogger, reinforcing Dacia’s talent for stretching one clever idea across an entire lineup. At its core is a 190-centimeter double mattress that unfolds across the boot floor and folded rear seats. When morning comes—or when you need your SUV back—the mattress detaches and tucks neatly into a bespoke wooden storage box.
Headroom is, predictably, snug. But the Bigster’s panoramic sunroof makes that a feature rather than a flaw. Instead of staring at headliner fabric, you fall asleep watching the stars wheel overhead, separated from deep space by a thin sheet of glass. The wooden base doubles as a small table, with storage compartments underneath for the essentials: flashlights, snacks, and whatever else you forgot to pack because you assumed “it’s just one night.”
Dacia’s big reveal happens February 25 and 26 in Scotland’s Galloway Forest Park, one of the UK’s officially designated dark-sky zones. Far from city glow and light pollution, guests will camp overnight beneath a rare celestial alignment. If the weather cooperates—and that’s always the fine print in Scotland—Venus, Jupiter, Saturn, and Mercury will all be visible to the naked eye.

This isn’t just a lie-down-and-stargaze affair. Dacia is leaning into the outdoorsy fantasy with open-fire cooking, kayaking, and fishing. And while the Sleep Pack doesn’t magically add plumbing, the brand will provide on-site facilities, including a large communal tent with basic amenities. Think glamping-adjacent, minus the pretense.
Bookings for the “Million Star Hotel” are open until January 28 through a dedicated website, with spots allocated by lottery. Requirements are refreshingly straightforward: UK residency, a valid driver’s license, and ideally someone you don’t mind sharing a mattress with. Each vehicle sleeps two adults, so bringing a guest is encouraged.
For those who don’t win the stargazing sweepstakes—or who just want to turn their own Dacia into a weekend escape pod—the Sleep Pack is available to buy. The mattress and wooden box retail for £1,307. Add blackout curtains for £175 and a tent for £350, and the full InNature Camping Kit totals £1,830.

In classic Dacia fashion, it’s not luxurious, it’s not flashy, and it doesn’t pretend to be anything it isn’t. But in a world where “adventure” often comes with a luxury price tag, the idea of parking an affordable SUV in the middle of nowhere and watching the planets drift by feels refreshingly honest. Sometimes, the best hotel really does have a million stars—and no minibar.
Source: Dacia