In a move that could reshape the electric vehicle landscape, Chinese tech titan Xiaomi has officially entered the automotive sector with the launch of its first electric SUV, the Xiaomi YU7. Positioned as a direct competitor to Tesla’s Model Y, the YU7 combines aggressive pricing, impressive performance, and deep technological integration—elements that could make it a serious player in the EV market.
A Disruptive Debut
With a starting price of 253,500 yuan (approximately $35,360), the YU7 undercuts the Tesla Model Y, signaling Xiaomi’s intent to disrupt the market through both value and innovation. That strategy appears to be working. Within three minutes of opening pre-orders, Xiaomi logged over 200,000 inquiries, and within an hour, that figure climbed to nearly 289,000 orders. The result? A surge in Xiaomi’s stock value and an unmistakable message: Chinese consumers are ready for a new contender in electric mobility.
NEWS: Xiaomi has officially launched the YU7 SUV in China today, its second EV.
— Sawyer Merritt (@SawyerMerritt) June 26, 2025
It starts at 253,500 yuan ($35,320 USD), $1,400 less than the Model Y. Within just 3 minutes, Xiaomi secured 200,000 pre-orders, breaking all previous records for a car launch in China.
Specs:
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Specs That Matter
The YU7 will be available in three versions: Standard, Pro, and Max, with each variant designed to meet different user expectations—from daily driving to high-performance needs.
- The Standard version is equipped with a 96.3 kWh LFP battery, rear-wheel drive, and delivers a remarkable 835 km of range under the CLTC cycle. It accelerates from 0 to 100 km/h in 5.88 seconds.
- The Pro and Max variants boast dual-motor all-wheel drive setups, offering acceleration times of 4.27 seconds and 3.23 seconds, respectively.
- The Max version further sets itself apart with 5.2C ultra-fast charging, enabling a 10–80% charge in just 12 minutes—a potential game-changer in EV charging convenience.
Luxury Meets Technology
Stretching over 5 meters in length with a 3-meter wheelbase, the YU7 offers a spacious and luxurious interior. High-end features include Nappa leather massage seats, a dual-screen cockpit, an advanced HUD, and full integration with Xiaomi’s smart home ecosystem. It’s a mobile extension of the smart home—just as connected and comfortable.
On the tech front, Xiaomi isn’t cutting corners. The YU7 includes LiDAR, 4D millimeter-wave radar, and NVIDIA DRIVE computing, showcasing its ambition in autonomous driving and safety. It’s a bold statement that Xiaomi isn’t merely entering the EV race—it’s aiming to lead it.
Market Focus: China First
Despite the buzz, Xiaomi has no immediate plans to expand the YU7 beyond China. With demand already outpacing production capacity, the company is laser-focused on satisfying domestic appetite first. For now, European and North American consumers will have to watch from afar as the Chinese market enjoys one of the most promising tech-driven SUVs to hit the roads in recent years.
With the YU7, Xiaomi has made a clear and confident entry into the EV world—backed by performance, technology, and massive consumer interest. If this momentum continues, Xiaomi could evolve from a smartphone brand into a major force in electric mobility. And if Tesla wasn’t watching closely before, it surely is now.
Source: Xiaomi
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