Tag Archives: Europe

News

Geely Builds a European Brain: New Tech Hub Aims to Shrink the China-to-Showroom Gap

Global expansion in the auto industry usually means more factories, more dealers, and more marketing muscle. But Geely is betting that brains—not bricks—are what it needs most right now. The Chinese automaker has merged its engineering operations in Sweden and Germany into a single entity called Geely Technology Europe, and the goal is simple: build cars for the world from day one, not retrofit them later.

This new hub consolidates research and development talent across the continent, effectively turning Europe into a central node in Geely’s global engineering network. The move builds on a foundation laid back in 2013, when the company partnered with Volvo to establish an R&D foothold in Gothenburg. What started as a collaborative engineering outpost has now evolved into a full-blown European brain trust—one designed to accelerate model launches and harmonize development across markets.

Geely Technology Europe won’t operate in isolation. Instead, it will function as a bridge between European expertise and the company’s main development center in China. The idea is to create vehicle platforms that meet global standards right out of the gate, rather than undergoing lengthy—and costly—regional adaptations later. That’s a subtle shift in strategy, but it has major implications for how quickly new models can travel from Chinese unveilings to international showrooms.

According to CEO Giovanni Lanfranchi, Europe isn’t just another market—it’s the benchmark. By creating what he calls a “borderless” R&D structure, Geely aims not only to meet regulatory and technical standards, but to help define them. That’s particularly important for the group’s expanding portfolio of brands, including premium EV players and globally minded sub-brands that need credibility in demanding Western markets.

One of the clearest performance targets underscores the urgency. Historically, Geely vehicles introduced in China could take years to reach overseas customers, slowed by certification requirements and technical tweaks. The new engineering setup is designed to slash that delay to less than six months. If achieved, it would dramatically compress development timelines and allow Geely to compete more directly with established global automakers.

The work ahead focuses on three core pillars: shared global architectures, market-specific product optimization, and AI-driven digital systems. That last category includes smart cockpit technologies and advanced driver-assistance features—areas where software development speed increasingly defines competitiveness. The recent certification of the company’s G-ASD driver assistance system for European use signals that Geely is already pushing forward on this front.

Meanwhile, the company’s broader ambitions extend beyond Europe. A massive new safety testing center in Hangzhou Bay—scheduled to open in late 2025—will feed data and development into the global pipeline. Built with lessons learned from Volvo’s safety heritage, the facility highlights Geely’s intent to compete not just on volume, but on engineering credibility.

Put it all together, and Geely Technology Europe looks less like a regional office and more like a strategic nerve center. If it succeeds, future Geely products may arrive in international markets faster, smarter, and more tailored from the outset. And in an industry where timing is everything, shaving years down to months could be the difference between chasing trends and setting them.

Source: Geely

News

Ford is coming back

For the better part of a decade, Ford Motor Company has treated traditional passenger cars the way most people treat old gym memberships—fond memories, but ultimately expendable. Crossovers, SUVs, and pickup trucks became the main course, while sedans and hatchbacks were quietly cleared from the table. In Europe, that meant saying goodbye to staples like the Ford Mondeo, Ford Fiesta, and Ford Focus. In America, the purge was even more dramatic. Today, the Ford Mustang stands alone as the brand’s only traditional passenger car.

But now? There’s a flicker of something unexpected: contrition. Or at least, recalibration.

During Ford’s fourth-quarter 2025 earnings call, CEO Jim Farley hinted that the company isn’t done building cars for Europe. Not exactly a grand revival tour—but not a funeral procession, either.

“We have plans, exciting plans for Europe, related to our passenger cars,” Farley said, carefully threading the needle between optimism and caution. The key phrase wasn’t “exciting,” though—it was “profitable.” Ford doesn’t just want to build cars; it wants to build cars that make money. And not just for the company, but for dealers, too.

That’s a subtle but important shift. The previous retreat from cars was largely justified by razor-thin margins and Europe’s brutally competitive small-car market. If Ford returns, it won’t be to relive the glory days of volume for volume’s sake. It’ll be to play in segments where it believes it has an edge.

The Renault Connection

The biggest clue to Ford’s strategy lies not in Dearborn, but in France. The company is collaborating with Renault to develop at least two electric vehicles based on the French automaker’s AmpR small EV platform—the same architecture underpinning the reborn Renault 5 and the new Renault 4.

One of those Fords is widely expected to be an all-electric spiritual successor to the Fiesta. If that happens, it would mark a poetic return for one of Europe’s most beloved superminis—this time humming instead of buzzing. The other model could take the shape of a compact electric crossover, potentially replacing the Puma Gen-E down the line.

It’s a pragmatic move. Developing small EVs from scratch is a financial blood sport, and sharing platforms spreads the cost. More importantly, it allows Ford to re-enter segments it abandoned—without betting the farm.

Hybrids, Partners, and a 2027 Timeline

Ford’s head of Germany, Christoph Herr, reportedly told dealers that the company would invest in several new vehicles—some co-developed with partners, some not—and that they’d arrive starting in 2027. Powertrains? A mix of hybrids and all-electrics.

That timeline matters. By 2027, Europe’s regulatory landscape will be even more aggressive about emissions, and consumer appetite for electrification will likely be stronger—assuming infrastructure keeps pace. A carefully timed re-entry could allow Ford to surf the wave instead of fighting it.

Overseeing this new chapter is Christian Weingaertner, freshly appointed general manager of the passenger vehicle division. His background in business transformation suggests this won’t be a nostalgic exercise. Expect spreadsheets to matter as much as steering feel.

Not a U-Turn—More Like a Three-Point Turn

Let’s be clear: this isn’t Ford admitting it was wrong to prioritize trucks and SUVs. Those vehicles are still the company’s financial backbone. But Europe is a different battlefield. Compact cars and city-friendly EVs remain culturally and economically relevant there in ways they simply aren’t in the U.S.

If Ford can leverage Renault’s hardware, keep costs in check, and deliver a product with genuine Blue Oval character—sharp steering, smart packaging, maybe even a dash of fun—it could carve out a profitable niche. Not a mass-market blitz. More of a precision strike.

The real question isn’t whether Ford can build another great European hatchback. It’s whether it can build one that makes money in 2027 and beyond.

After years of thinning the herd, Ford may finally be ready to plant something new in Europe’s passenger-car soil. The difference this time? It’s bringing a calculator along for the ride.

Source: Ford Authority

News

BYD Seal U Just Beat Europe at Its Own Game

For years, European brands have treated plug-in hybrids like a home-field advantage—refined, familiar, and comfortably theirs. Then along comes BYD, a Chinese upstart with a name that still sounds like a Wi-Fi password to many buyers, and suddenly it’s topping the sales charts.

In its first full year on sale in Europe, the BYD Seal U plug-in hybrid crossover became the region’s best-selling PHEV, outpacing long-established favorites like the Volkswagen Tiguan, Volvo XC60, and Ford Kuga. That’s not a slow burn success story—that’s a straight-up ambush.

The numbers tell the tale. In 2025, BYD moved 72,667 Seal U units across Europe. The Tiguan followed with 65,899, while the Volvo XC60 trailed with 60,088. The Ford Kuga landed fourth at 41,983. None of those are small figures, but the shock is that the Seal U managed it as a newcomer, without decades of brand loyalty or a marketing presence baked into the European psyche.

What makes this more interesting is that the Seal U isn’t winning on technical superiority. On paper, it’s actually outgunned by its main rivals.

The BYD uses an 18.3-kWh lithium iron phosphate (LFP) battery, good for up to 80 kilometers of electric driving. Charging is serviceable but hardly cutting-edge: 11 kW on AC and a modest 18 kW on DC. That’s the kind of spec sheet that normally screams “mid-pack.”

The Tiguan, meanwhile, packs a larger 19.7-kWh NCM battery, promises up to 126 kilometers of electric range, and can suck down 40 kW from a fast charger—enough to go from 10 to 80 percent in just 26 minutes. In other words, the Volkswagen is objectively the more advanced plug-in hybrid.

Both cars rely on a familiar formula under the hood: a 1.5-liter turbocharged gasoline engine paired with electric assistance. So if the BYD isn’t faster, longer-legged, or quicker to charge, why is it winning?

Simple: price.

In Germany, the Seal U starts at €39,990 in reasonably well-equipped form. That’s bargain territory in a segment where “value” usually means “still expensive, but less offensive.” The cheapest Tiguan eHybrid starts at €52,215. The Volvo XC60 PHEV begins at a wallet-punishing €67,990. Even the Ford Kuga, traditionally the budget-friendly option, can’t touch BYD at €47,100.

That pricing gap isn’t subtle—it’s a chasm. BYD is effectively offering European buyers a way into electrified SUV ownership for the cost of a well-specced compact hatchback. And clearly, buyers are paying attention.

This comes at a moment when plug-in hybrids are having something of a renaissance. The European PHEV market passed 1.3 million units in 2025, a 33.5 percent jump over the previous year. That’s not a niche anymore—that’s a full-blown movement.

Fully electric cars are still growing faster in absolute terms, with nearly 2.6 million EVs sold last year, up almost 30 percent year over year. But the success of cars like the Seal U shows that many buyers still want a safety net. They want to try electric driving without committing fully to a charging-only lifestyle—and they want it without paying luxury-brand money.

The bigger story here isn’t just that BYD sold a lot of cars. It’s that a Chinese brand, with a product that isn’t even class-leading, managed to beat Europe’s most entrenched players by doing the simplest thing in the business: undercutting them.

The Seal U doesn’t win because it’s the best plug-in hybrid. It wins because it’s the one people can actually afford. And in today’s market, that might be the most powerful feature of all.

Source: BYD