Tag Archives: Ferrari

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Five New Ferraris on the Horizon

Maranello is buzzing with anticipation. After a record-breaking 2025, Ferrari isn’t hitting the brakes. In fact, the Italian marque has just confirmed plans to unveil five new models before the year’s end—starting with its first fully electric creation, the Luce.

The Luce, often dubbed the “praying horse” among insiders, is slated for a late-May debut and marks a significant milestone: Ferrari’s first all-electric entry into a market increasingly dominated by battery-powered supercars. Early glimpses of the cabin suggest that, true to Ferrari form, the EV won’t just be a technical exercise—it’s shaping up to be a design masterpiece. Unlike some of the other upcoming models, the Luce will be produced in series, signaling Ferrari’s intent to blend performance and sustainability without compromising accessibility for collectors and enthusiasts.

But the electric revolution is just the beginning. According to Maranello, four additional models are expected to surface before the calendar flips. Details remain scarce, but the company’s long-standing philosophy suggests these could include ultra-limited, one-off creations destined for private collectors’ garages. Ferrari has long favored exclusivity over volume, and this strategy appears set to continue.

This aggressive launch schedule aligns with Ferrari’s ambitious roadmap: the company aims to roll out 20 new models by 2030, with powertrains divided strategically among internal combustion engines, hybrids, and full-electric options. By then, roughly 20 percent of production will be electric, 40 percent hybrid, and 40 percent conventional gasoline—demonstrating Ferrari’s commitment to innovation while preserving its traditional performance DNA.

Since its founding in 1947, Ferrari has produced just 330,000 cars, a figure that underscores the brand’s exclusivity. With orders reportedly filled through 2027, enthusiasts are hopeful that these new releases might help trim delivery times without sacrificing the aura of rarity that has always defined the Prancing Horse.

If Maranello’s current pace is any indication, 2026 is shaping up to be one for the record books—a year where Ferrari proves that even a brand synonymous with heritage and tradition can embrace the future without losing its soul.

Source: Ferrari

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Ferrari EV with Apple technology

Jony Ive Designs the Interior of the Ferrari Luce—and It Might Be the Most Radical Cabin Maranello Has Ever Built

Apple never built its own car, but Ferrari just got the next best thing.

After quietly killing its decade-long automotive project, Apple’s greatest design export—Sir Jony Ive—has resurfaced in a far more fitting home: Maranello. The legendary designer behind the iPhone, iPad, and Mac has crafted the interior of Ferrari’s first electric vehicle, the Ferrari Luce, and the result looks less like a traditional supercar cockpit and more like something that escaped from Cupertino’s skunkworks.

Ferrari reached out to Ive shortly after he left Apple in 2019 to form LoveFrom with fellow industrial-design icon Marc Newson. Two years of negotiations followed before the partnership was finalized in 2021. Now, with the Luce set for a formal reveal in 2026, we’re finally seeing what happens when Ferrari’s mechanical obsession meets Apple’s minimalist religion.

And it’s weird—in a very Ferrari way.

Analog Soul, Digital Brain

The Luce’s interior doesn’t abandon Ferrari tradition. Instead, it remixes it. There’s a digital display, sure, but it’s surrounded by a forest of physical switches, rotary knobs, and tactile controls. Ive and Newson deliberately resisted the Tesla-style slab of glass approach.

The centerpiece is a 10.2-inch OLED screen that rotates and responds to touch, but it doesn’t dominate the cabin. Ferrari still wants you driving, not scrolling. Volume is controlled by a physical glass dial. Large, solid switches flank the screen. The layout adapts to what the driver is doing, but it always keeps the car—not the software—front and center.

“It was very clear to us that we had to find as many ways as possible to intuitively and physically connect with the interface,” Ive said.

In other words: Ferrari drivers don’t want to swipe—they want to feel.

A Steering Wheel From Another Century

The most shocking element isn’t a screen at all. It’s the steering wheel.

Gone is Ferrari’s current spaceship-style yoke loaded with capacitive buttons. In its place is a three-spoke wheel inspired by the classic Nardi designs of the 1950s and 60s—complete with wood trim. It weighs 400 grams less than Ferrari’s current wheel, and its spokes are made from 100-percent recycled aluminum.

This is retro-futurism at its finest: old-school aesthetics hiding next-gen engineering. It’s also an unmistakable statement that Ferrari wants the Luce to feel like a Ferrari, even without an engine.

Apple Obsession, Ferrari Execution

If you think Apple sweats the details, Ferrari just went further.

The seat rails—the parts you never see—are molded and anodized. There are more than 40 pieces of Gorilla Glass surrounding the driver. Even the vents are sculpted like precision instruments rather than plastic afterthoughts.

And then there’s the key.

Yes, Ferrari redesigned the key.

It features an e-ink display, and when you insert it into the dashboard, the yellow glow visually “flows” from the key into the car. It serves no mechanical purpose whatsoever—and that’s exactly why it exists. It’s pure Ive: design as an emotional experience.

Designing in a World of Rules

Ive admits the car world was a shock.

“I’ve never worked in an area that’s so regulated,” he said. “Some of it is great… but some of it drives you crazy.”

That tension—between creativity and safety, beauty and bureaucracy—shapes every inch of the Luce. Ferrari’s first electric car isn’t just a technological pivot. It’s a philosophical one.

Marc Newson summed it up best:
“Jony and I share a really, really deep interest in automotive stuff… it’s probably a hobby for both of us.”

And it shows.

What Is the Ferrari Luce?

Ferrari hasn’t released specs, pricing, or even confirmed the rumored May preview. What we do know is that the Luce will be the brand’s first fully electric production car, with its official debut planned for the second half of 2026.

Whether it starts a full EV lineup or remains a one-off experiment is still unclear. But one thing is certain:

This is not Ferrari reluctantly going electric.
This is Ferrari using electricity as an excuse to reinvent itself.

And with Jony Ive holding the pen, the future of Ferrari suddenly looks a lot like the future Apple never got to build.

Source: Ferrari

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Ferrari Prices Go Supersonic as Phil Bachman Collection Shatters Records

The market for modern Ferraris has officially lost its mind—and it did so loudly this past weekend.

When the late Phil Bachman’s Ferrari collection crossed the Mecum Auctions block, it didn’t just perform well; it detonated expectations. Records that once felt aspirational were obliterated, replaced by numbers that would have sounded like typos even two years ago. The headline-grabber was a Ferrari Enzo finished in Giallo Modena that sold for an astonishing $17.875 million, nearly tripling the previous Enzo record of just over $6 million set in 2023. If there was any lingering doubt that the collector-car boom has entered a new phase, this sale erased it.

Yes, all Enzos are special—Ferrari built just 400 between 2002 and 2004—but Bachman’s example checks just about every box collectors obsess over. For starters, it’s barely been driven, showing only 649 miles. It’s also one of 127 U.S.-market cars and one of only 36 finished in Giallo Modena, a color that looks like it was mixed specifically to stop traffic and drain bank accounts. Add in a history of concours awards and you’re already deep into unicorn territory.

But what really separates this Enzo from the rest is the factory customization. Ferrari rarely strayed far from conservative interior specs on Enzos, yet this one left Maranello with a bold two-tone Rosso-and-Giallo interior. It’s dramatic, unmistakable, and about as subtle as a V-12 at redline. In a world where collectors pay dearly for originality, this car’s bespoke spec somehow makes it even more desirable.

The Enzo wasn’t a one-hit wonder. Bachman’s Ferrari 288 GTO sold for $8.525 million, nearly doubling the previous record for the model and reinforcing its position as the thinking collector’s Ferrari. An ultra-low-mileage F40 with just 458 miles on the odometer brought $6.6 million, while a red F50 surged to $12.21 million, yet another record. Taken together, Ferrari’s holy trinity of analog supercars just rewrote its own price guide in a single afternoon.

Modern halo cars weren’t immune to the frenzy, either. A LaFerrari Coupe sold for $6.71 million, while the open-top LaFerrari Aperta rocketed to $11 million, underscoring how scarcity—and a removable roof—still move markets. Elsewhere, a 599 GTO stunned observers at $3.96 million, a figure that would have sounded implausible not long ago. Even relatively recent specials got their moment: a 430 Scuderia Spider 16M reached $1.98 million, and a 360 Challenge Stradale cleared $1.155 million.

With numbers this large, speculation was inevitable. Mecum Auctions noted that proceeds from the sale would benefit The Phil and Martha Bachman Foundation, prompting some to wonder whether charitable giving helped inflate the results—particularly the Enzo’s eye-watering final price. But the reality appears far more straightforward.

According to reports circulating online, including a post on Reddit, Dana Mecum purchased the entire Bachman collection from the family last year, with a portion of that transaction allocated to the foundation at that time. If that’s accurate, any tax benefits would have applied to Mecum, not the buyers. The auction itself was a standard commercial sale. Despite the foundation’s name appearing in the narrative, bidders weren’t donating to charity—they were buying cars from Mecum Auctions, plain and simple.

Which makes the results even more telling. This wasn’t generosity driving prices; it was demand. Deep-pocketed collectors are clearly recalibrating what the very best Ferraris are worth, and they’re doing it in real time, paddle in hand. The Bachman collection didn’t just set records—it reset the conversation.

If this weekend proved anything, it’s that Ferrari’s most significant road cars have crossed into a new financial stratosphere. The only question now is whether these numbers represent a peak—or just another waypoint on the climb.

Source: Mecum Auctions