The Chinese tech giant Huawei revealed its first car ARCFOX Alpha S three years ago, and two years later the all-electric Aito M9 arrived on the market. However, according to information from the company, Huawei is preparing a new luxury brand in cooperation with JAC.

The first car from the new brand will be an all-electric sedan that will compete with better-known flagship models, such as the BMW i7 or Mercedes-Benz EQS, both in terms of luxury and price. It may seem too ambitious, but it is clear that Huawei is looking to enter the luxury car market, which is currently very strong with several brands managing to not only survive in the market but also achieve record results like Rolls-Royce did in 2023, and grab their share of the pie. The brand name is currently unknown.

“Yes, the name is not known yet, but it will be a high-end car. Our goals exceed the level of Maybach and Rolls-Royce’s Phantom. It will be more luxurious and comfortable than these cars,” said Yu Chengdong, director of Huawei’s Smart Car Solutions division.

In an interview with QQ, Yu Chengdong stated that he currently drives two cars, the Luxeed S7 sedan and the Aito M9 SUV, and that he is very surprised by both models, especially the range they provide (705 to 855 kilometers), but also the LiDAR technology and safety functions for which claims that they are far from the competition.

The new brand and car should be premiered by the end of 2024, and some information says that it could cost around $140,000.

Source: QQ