For decades, Porsche has blended engineering purity with an emotional spark few brands can match. But at this year’s Icons of Porsche event in Dubai, Stuttgart brought something entirely different: a shaggy-furred, long-eared, sharp-toothed, mischievously grinning monster riding shotgun in a 911 Targa.
Yes—Labubu has officially entered the Porsche universe.
A Collaboration That’s Equal Parts Whimsy and Worship
Labubu, the breakout star of artist Kasing Lung’s “The Monsters” series, has achieved global cult status. Think of them as troll-like icons with the same fan intensity that rare sneakers or limited-edition vinyl command.
To celebrate both ten years of “The Monsters” and 60 years of the Porsche 911 Targa, Porsche teamed up with Lung to create not one but two collector-level tributes:
- A limited-edition King Mon metal sculpture seated in a classic 911 Targa
- A full-size 911 Targa art car—with a life-size Labubu behind the wheel
It’s the kind of crossover that shouldn’t work on paper, but absolutely does when you see it in person.
The King Mon Collector’s Sculpture: A Future Auction Darling
Standing just under 40 centimeters tall, the “King Mon in Porsche 911 Targa” sculpture made its debut in Dubai. Crafted in high-grade metal and dripping with Porsche-grade precision, it instantly feels like an object destined for display cases and climate-controlled collections.
Only 60 units will be produced worldwide—an intentional nod to 60 years of the Targa, first introduced in 1965 with its signature safety bar and convertible-meets-coupé charm.
Kasing Lung puts it simply:
“Having one of my characters in a car for the first time and reimagining the iconic Porsche Targa was truly inspiring.”
King Mon, in Lung’s lore, represents power, leadership, and protective energy—traits Porsche believes align perfectly with the spirit of the Targa itself.
Porsche’s Take: Art, Emotion, and Brand DNA
An emotional connection is something Porsche doesn’t shy away from. Deniz Keskin, Porsche’s Director of Brand Management and Partnerships, frames the collaboration as a natural fit:
“Kasing Lung understands how to combine emotion and form in a unique way – a quality that also distinguishes our brand.”
This isn’t the first time Porsche and Lung have crossed paths. Earlier in 2025, Porsche Taiwan invited Lung to display his work in the new Porsche NOW showroom in Taipei. The relationship appears to be deepening—and getting bolder.
The Labubu Art Car: A Targa With Teeth (Literally)
If the sculpture is for collectors, the Art Car is pure spectacle.
Imagine:
A Porsche 911 Targa (Type 992) wearing a Labubu-styled exterior inspired by Dubai’s landscape and energy. Now imagine a life-size Labubu figure in the driver’s seat, rocking a Porsche T-shirt like it’s the most natural thing in the world.
It’s playful, surreal, and weirdly perfect—an injection of childlike imagination into one of the world’s most respected sports cars.
The Art Car instantly became one of the most photographed pieces at Icons of Porsche, proving once again that Porsche isn’t afraid to loosen its collar and get weird when the moment calls for it.
Why This Matters (Beyond the Cute Factor)
This collaboration is more than an art-toy crossover. It reflects a bigger trend:
- Car culture colliding with pop culture
- Brands embracing design as emotional expression
- Collectors crossing from automotive to art and back again
Porsche isn’t just selling cars anymore. It’s selling mythology—and inviting new generations to participate.
Final Gear
The King Mon Targa sculpture won’t arrive until 2026, and with only 60 pieces worldwide, it’ll almost certainly vanish into private collections instantly. The Art Car, meanwhile, is a rolling symbol of everything Porsche is becoming: technical, traditional, and surprisingly whimsical.
In a world where performance numbers are increasingly predictable, it’s refreshing to see a 911 Targa sharing the stage with a monster in a T-shirt.
Sometimes, all it takes to make an icon feel new again… is a grin full of little pointy teeth.
Source: Porsche