Tag Archives: Maybach

News

Mercedes-Benz Turns the Maybach into a Recording Studio on Wheels

Mercedes-Benz has never been shy about blurring the lines between luxury, technology, and sheer audacity. But now, the three-pointed star has driven right through the line separating mobility and music production — and done it in proper stereo.

In Los Angeles, the carmaker teamed up with Universal Music Group and Dolby Laboratories to unveil a concept that feels like something straight out of the future: “Crafted in a Mercedes-Benz”, a fully functional Dolby Atmos sound studio… in the back seat of a Maybach. Yes, you read that right. The same place where one might usually sip champagne or conduct billion-euro phone calls can now be used to mix an album.

From Listening to Creating

The partnership between Mercedes-Benz and Universal Music Group actually started back in 2022 with the “Approved in a Mercedes-Benz” initiative — a program where artists literally tested and approved their Dolby Atmos mixes from within Mercedes vehicles. The idea was simple but revolutionary: if a track sounds perfect in a Benz, it’ll sound perfect anywhere.

Now, Stuttgart has taken things a step further. Or perhaps several steps. Because this time, it’s not just about listening to music on the move — it’s about creating it.

The new system transforms the opulent rear cabin of a Mercedes-Maybach into a “mobile creative hub”, letting artists and producers plug in, power up, and get to work instantly. The vehicle’s advanced sound architecture — tuned by audio engineers who probably dream in decibels — allows for granular control of the speaker setup, creating a true spatial audio environment on four wheels.

FINNEAS and Friends: Soundtracking the Revolution

The world debut took place at none other than Interscope Studios in Los Angeles — ground zero for global pop culture. Among the invitees were FINNEAS (GRAMMY®, Golden Globe, and Academy Award winner, best known for producing Billie Eilish’s sonic universe) and Aron Forbes, a heavyweight collaborator in his own right.

After testing the system, FINNEAS summed up the mood perfectly:

“A lot of people experience music in their cars — so being able to create and edit music in this space was a fun challenge and highly satisfying to do. The Mercedes-Benz sound system is so precise, and the setup so intuitive, it’s exciting to be able produce music with different listening experiences in mind.”

Translation: the man who’s shaped modern pop is now happy to do it from the back seat of a Maybach.

Luxury Meets Liberation

Markus Schäfer, Mercedes-Benz CTO, framed it as more than a tech experiment — it’s a new mindset:

“For me, music is a major part of the driving experience. That’s why we’re dedicated to making the in-car audio experience the best sound available anywhere… With ‘Crafted in a Mercedes-Benz’, we once again set a new benchmark — not only for automotive luxury, but for how and where music can be made.”

It’s a bold claim — but then again, Mercedes does have a track record of turning mad ideas into the next industry standard. Just ask anyone who laughed at the notion of putting an electric motor in a luxury sedan a decade ago.

The Sound of Tomorrow

“Crafted in a Mercedes-Benz” is less about the hardware and more about the philosophy: creativity without borders. Imagine producers fine-tuning mixes between studio sessions, or artists capturing inspiration somewhere between Malibu and the Mojave. It’s freedom, rendered in leather, chrome, and 3D spatial audio.

And if all this sounds like a flight of fancy — remember: this is Mercedes-Maybach. Flights of fancy come standard.

Source: Mercedes-Benz

NEW CARS

2026 Maybach S 680 Emerald Isle: When a Sedan Becomes a Work of Art

Mercedes-Maybach has decided that the California Central Coast isn’t just a scenic drive — it’s an interior design mood board. Enter the 2026 Mercedes-Maybach S 680 Edition Emerald Isle, a rolling tribute to Pebble Beach and its Monterey cypress–lined shores. Limited to just 25 units for the U.S., this ultra-luxe sedan will begin arriving at dealerships in fall 2025, assuming you can convince your financial advisor — and your local dealer — that you’re worthy of one.

Two-Tone Like a Sunset Over the Pacific

The Emerald Isle wears an edition-exclusive, two-tone paint scheme: MANUFAKTUR Exclusive Mid Ireland Green Metallic over MANUFAKTUR Moonlight White Metallic. The finish is hand-applied in Sindelfingen, the spiritual home of Mercedes’ bespoke MANUFAKTUR program. Chrome accents and 21-inch Maybach Champagne Flute Multi-Spoke Forged wheels turn the stately silhouette into something that will draw stares even in a valet line full of exotics.

An Interior for the Long Way Home

Step inside, and it’s clear no stitch was left unconsidered. Light Brown Nappa leather dominates — from the seats and instrument panel to the folding rear tables — offset by a MANUFAKTUR Black Nappa leather headliner stitched in a diamond pattern. Black Piano Lacquer Flowing Lines trim and silver chrome accents punctuate the cabin. Look closely, and you’ll find “Edition Emerald Isle 1 of 25” badging, Maybach floral motifs on the door sills, and floor mats with leather piping so decadent you’ll reconsider wearing shoes inside.

The Executive Rear Seat Package Plus is standard, turning the back half of the car into a mobile first-class lounge. There’s a refrigerator, Maybach champagne flutes, and enough legroom to consider taking business calls from Highway 1 without ever touching the brake pedal.

A Coastal Breeze, Bottled

Mercedes-Maybach even commissioned artisans to create a bespoke fragrance for the Air Balance system: cedar wood, cypress, and sea salt — essentially, a California road trip in scent form. The bottle’s packaging features artwork of Pebble Beach’s Lone Cypress, because nothing says “exclusive” like your own signature air.

Under the Hood: A V12 Finale?

Motivation comes from the brand’s handcrafted 6.0-liter twin-turbo V12, good for 621 horsepower and 664 lb-ft of torque, paired with a 9-speed automatic and 4MATIC all-wheel drive. AIRMATIC air suspension with adaptive damping ensures that all this elegance floats along without a hint of disturbance from the asphalt below.

A Gift Box for the Chosen Few

As if the car weren’t enough, each buyer also gets a hand-crafted MANUFAKTUR gift box in matching Nappa leather, complete with two keys and a second bottle of the exclusive fragrance.

In a world full of luxury cars, the Edition Emerald Isle makes a compelling case that the ultimate status symbol isn’t just about owning a Maybach — it’s about owning this Maybach. Just don’t expect to see many of them.

Source: Mercedes-Maybach

News

Mercedes-Benz Manufaktur options for the new S-Class

Two years ago, Mercedes-Benz offered customers a new G-Class a personalization option called Manufaktur. Meanwhile, a similar treatment has been offered with the AMG GT 4-Door Coupé and CLS models. Now, Mercedes-Benz is offering Manufaktur options for the new Mercedes-Benz S-Class as well as the luxury Maybach.

For the S-Class, the Manufactory brings several body color options that adorned certain Mercedes models of the 1960s and 1980s. Thus, the customer can order his new S-Class in the color with which Mercedes painted the famous 300 SL Gullwing or the indestructible predecessor of the E-Class from the legendary W123 series.

There are many combinations of colors and materials to choose from in the luxuriously equipped interior of the Mercedes flagship. Thus, Manufaktur also offers retro color combinations in the cabin, such as those that adorned the S-Class, which were produced until 2012.

According to a recipe that Rolls-Royce and Bentley have been using for years, Mercedes-Benz will soon offer a personalization program with the ultra-luxury SUV Maybach GLS, but also its electrically powered EQS version that arrives in 2023.

The customer has the last word.

Source: Mercedes-Benz