Some were skeptical when rumors surfaced earlier this year that Porsche and Audi could, in four years, enter the world’s most famous car competition, Formula 1. However, this news became official, and was confirmed by the director of the Volkswagen Group, Herbert Diess.
The FIA has decided to change the competition rules from 2026, which opened up the perfect opportunity for Porsche and Audi. Brands will not compete under the Volkswagen Group name. Instead, they will use their own names, which should increase the value of both companies.
Both companies are committed to achieving this goal, as internal combustion engines will use synthetic fuels, which are already used by some Porsche models such as the 718 Cayman GT4 RS. Of course, Porsche has gone further with engine development and will collaborate with Red Bull, but Audi is not far behind either.
Asked why Formula 1 and not some other competition, Herbert Diess said: “The decision is based on the fact that Formula 1 is developing extremely positively around the world, especially in the US and Asia, where the popularity of Formula 1 is growing.” Whether this will bring more popularity to Audi and Porsche remains to be seen.
Source: Volkswagen Group via YouTube