Tag Archives: Porsche

Porsche and Audi in Formula 1

Some were skeptical when rumors surfaced earlier this year that Porsche and Audi could, in four years, enter the world’s most famous car competition, Formula 1. However, this news became official, and was confirmed by the director of the Volkswagen Group, Herbert Diess.

Porsche and Audi in Formula 1 - Volkswagen Group CEO Herbert Diess

The FIA ​​has decided to change the competition rules from 2026, which opened up the perfect opportunity for Porsche and Audi. Brands will not compete under the Volkswagen Group name. Instead, they will use their own names, which should increase the value of both companies.

Both companies are committed to achieving this goal, as internal combustion engines will use synthetic fuels, which are already used by some Porsche models such as the 718 Cayman GT4 RS. Of course, Porsche has gone further with engine development and will collaborate with Red Bull, but Audi is not far behind either.

Asked why Formula 1 and not some other competition, Herbert Diess said: “The decision is based on the fact that Formula 1 is developing extremely positively around the world, especially in the US and Asia, where the popularity of Formula 1 is growing.” Whether this will bring more popularity to Audi and Porsche remains to be seen.

Source: Volkswagen Group via YouTube

Porsche and Audi cooperation in the Japanese market

After outstanding sales results in the first quarter of the year, Porsche and Audi have established cooperation in the Japanese charging station market. Under the name Premium Charging Alliance, German companies are expanding a network of 150 kW stations that will be available from the second half of this year, when their vehicles will have 102 charging stations available.

On this occasion, Porsche Japan CEO Michael Kirsch said: “Japan shows a lot of commitment to develop the public charging network, however, we believe the charging speed itself is not quite fast enough.”

Porsche and Audi cooperation in the Japanese market

As a leader in fast charging, Porsche strives to enable Porsche car owners to have more charging stations available: “With the Premium Charging Alliance, we aim to join forces with other companies that also provide fast charging, meaning our customers spend less time charging their cars, finding more suitable locations and making driving electric vehicles more convenient,” said Kirsch. For example, a powerful 150 kW charging system allows Porsche Taycan to charge 80 percent of the battery in just 24 minutes.

At the moment, there are 50 fast charging units in Japan, of which 37 units in 33 Porsche centers, 12 units in seven city locations and one unit in the Porsche Experience Center.

Source: Porsche

Porsche sales results in the first quarter of 2022

Last year was a record year for Porsche when it comes to sales, and it seems that we can expect the same in 2022. According to data released by the Stuttgart-based company, in the first three months of this year over 68,000 vehicles have been sold worldwide.

Due to all the difficulties faced by the automotive industry, Porsche achieved sales growth of 18 percent (22,791 vehicles) in Europe, which is an impressive result. The German market stands out in particular, where 6,925 vehicles were delivered, which is a growth of 16 percent compared to the same period last year.

When it comes to the rest of the world, China as the largest market recorded sales of 17,685 vehicles. 13,042 vehicles were delivered in the United States and 28,991 in the Middle East.

“Given the exceptional circumstances affecting the wider automotive industry, our sales teams and dealers performed well in the first quarter. The re-emergence of coronavirus in some regions such as China has put us, along with persistent significant supply and logistics challenges, on At the same time, the demand for our products among customers around the world is still high – they are equally in demand in Europe, America and China, ”says Detlev von Platen, Member of the Executive Sales and Marketing Board at Porsche AG.

Increasingly popular SUVs are also selling well. The highest demand was for the Porsche Cayenne with 19,029 vehicles and the Macan with 18,329 vehicles delivered. 9,327 Porsche 911 models were sold worldwide, 7,735 Panameras and 4,536 718 Boxster and 718 Cayman models.

Expectations for the rest of the year are uncertain, so Porsche is cautious when it comes to sales results. “The impact on our business activities is constantly being examined and evaluated by our working group of experts. Despite all that, we are still optimistic and we will not make any compromises when it comes to creating cars that give our customers a unique and emotional experience,” said Detlev von Platen.

Source: Porsche