Ever since the Ram nameplate was spun off from Dodge in 2009, the brand has been synonymous with pickups and commercial vans. But that truck-centric identity is about to broaden. Stellantis CEO Antonio Filosa recently told Wall Street analysts that Ram will launch its first-ever SUV in 2028, signaling a bold step into new territory.

At a recent briefing, Filosa framed the SUV launch as part of a strategy to offer a “much more comprehensive product range.” The new SUV will hit the market the same year as a new mid-size pickup, which could see the return of the Dakota nameplate. Production will take place at the Warren Truck Assembly Plant in Michigan, which is undergoing upgrades as part of Stellantis’s $13 billion, four-year investment plan. Among the upgrades: nearly $100 million earmarked specifically for retooling the plant for a new large SUV. The facility currently produces the Jeep Grand Wagoneer, which itself is set to receive a range-extender plug-in hybrid powertrain next year.

Details remain scarce on the Ram SUV’s powertrain strategy. According to Automotive News, it will be offered with either a conventional internal-combustion engine or a range-extender plug-in hybrid setup. Whether it will share hardware directly with the Grand Wagoneer is unclear—but given the platform overlap and Stellantis’s penchant for parts sharing, it wouldn’t be surprising.

Ram is also ramping up its performance credentials. Filosa confirmed that the brand will receive two SRT-badged models, marking a revival of the performance division that has mostly been dormant since the discontinuation of the V-8-powered Charger and Challenger. Currently, the Dodge Durango SRT Hellcat carries the SRT torch, but that is about to change.

The first of these new SRT models is expected to be a reborn Ram 1500 TRX. Filosa confirmed its existence in July, and the next-generation truck is anticipated to follow the original TRX blueprint: a supercharged V-8 pushing over 700 horsepower, paired with serious off-road upgrades. The second SRT model is more mysterious, though speculation points to a street-oriented performance truck. Ram’s recently unveiled 1500 “The Dude” concept at SEMA—with its lowered stance, 22-inch wheels, vibrant paint, and V-8 power—could offer a preview of what’s to come.

For decades, Ram has been a brand defined by toughness, hauling capability, and reliability. But the next chapter promises something different: an expanded lineup with SUVs and performance trucks that could redefine Ram’s place in the full-size vehicle market. If Stellantis delivers on its plans, 2028 could mark the start of a new era, one in which Ram is no longer just about pickups—it’s about capability, luxury, and performance in a much broader sense.

Source: Ram

Ram has spent decades proving its mettle hauling lumber, boats, and just about anything with a hitch. Now, the American pickup powerhouse is hitching up something new — horses. Literally.

For 2025, Ram is galloping into the equestrian scene through a headline partnership with Fieracavalli, Europe’s premier horse show, and Scuderia 1918, a global leader in equestrian sport. It’s a surprising yet strangely logical crossover — one that blends Ram’s workhorse DNA with the refined world of competitive show jumping.

Fieracavalli 2025: Ram Takes the Main Arena

This November, from the 6th to the 9th, the spotlight at Veronafiere in Italy won’t just be on the horses. As the main partner and title sponsor of Hall 8, where the Longines FEI Jumping World Cup™ takes place, Ram will have its name literally above the world’s most prestigious indoor show jumping arena.

With over 140,000 visitors and 700 exhibitors converging annually, Fieracavalli isn’t just an event — it’s an institution. For Ram, it’s an ideal paddock to showcase its newest models in front of a wealthy, lifestyle-driven audience that values power, precision, and presence — the same traits that define both top-tier horses and high-end pickups.

Scuderia 1918: Performance Meets Purpose

Partnering with Scuderia 1918 brings authenticity to Ram’s equestrian ambitions. The Italian-based team is a trailblazer in international show jumping, merging performance with science through a dedicated R&D division focused on equine welfare and athletic optimization.

Ram’s contribution? Providing the muscle to move the operation. The team will receive a fleet of Ram’s high-performance pickups, engineered for heavy hauling and off-road control — perfect for towing horse trailers, navigating muddy showgrounds, and carrying everything from saddles to feed bags.

The parallels run deep: Scuderia 1918 applies precision, dedication, and innovation to equine performance — the same principles Ram builds into every truck that rolls out of its factories.

Europe’s Equestrian Economy: A Market on the Move

Beyond the glamour of the show ring lies an economic powerhouse. Europe’s horse industry is worth over €100 billion annually, employing around 400,000 people across breeding, racing, and equestrian sports.

And where horses go, trucks follow. From hauling feed to transporting multi-million-euro show jumpers, mobility is the beating heart of the equestrian world. It’s a segment that demands strength, endurance, and reliability — precisely the attributes Ram trucks were born to deliver.

Pickup Culture, Equestrian Edition

Ram’s move into the stableyard isn’t just a marketing stunt; it’s a statement of versatility. Few vehicles embody the balance of rugged utility and upscale comfort quite like a modern Ram.

Need to tow two horses across the Alps? No problem. The truck’s massive torque and advanced trailer assist systems make the journey smooth and stress-free. Want to arrive at the event in style? Inside, you’ll find the same premium interiors and intuitive tech found in top luxury SUVs.

Boots, helmets, saddles, and hay bales all fit comfortably in Ram’s cavernous bed. And when it’s time to swap the stable for the highway, its refined ride and high-output powertrains make it just as capable at 70 mph as it is in the mud.

The New Breed of Power and Poise

At first glance, Ram and the equestrian world might seem like an odd pairing — one built on diesel torque, the other on elegance and finesse. But dig deeper, and the synergy makes sense. Both demand strength with sensitivity, performance with precision, and the ability to look good doing hard work.

By staking its claim in Europe’s most prestigious horse event, Ram isn’t just showing up with horsepower — it’s redefining it. From worksite to showground, the brand’s message is clear:
No matter the job or the odds, nothing stops a Ram.

Source: Stellantis