Tag Archives: Ram

Ram Roars Back with Bold Patriotic Campaign and HEMI V8 Revival

Ram Trucks is tapping into America’s patriotic pulse with a thunderous new marketing push and a tagline designed to stick: “Nothing Stops Ram.” The brand’s fresh identity debuted last week with the bombastic launch of its new campaign, “Never Stop Being American,” coinciding with the highly anticipated return of the legendary 5.7-liter HEMI V8 to the 2026 Ram 1500 lineup.

The 60-second ad, which premiered to significant fanfare, features a red-white-and-blue spectacle complete with a reimagined version of The Star-Spangled Banner by blues rocker Kenny Wayne Shepherd. The spot opens with archival Apollo space program footage and crescendos into high-octane scenes of American adventure — from dirt bike riding and bull wrangling to a cheeky glimpse of George Washington behind the wheel of a Ram. Narrated by UFC president Dana White, the commercial builds to a climactic message:
“Never, ever, ever stop being American. Nothing stops America, and nothing stops Ram.”

The new slogan replaces the former “Built to Serve” motto, and signals a more assertive tone in Ram’s branding. Critics may call the ad overly theatrical, but Stellantis Global CMO Olivier Francois sees a grander purpose.

“This campaign is an ode to America — its people, its culture, and time-honored traditions,” said Francois. “We’re entering an epic year for the brand. With the HEMI V8’s comeback, Ram’s return to NASCAR, and the road to America’s 250th birthday, Ram will be front and center in the celebration as the exclusive truck partner.”

The Return of a Legend: 5.7L HEMI V8

Ram’s latest move isn’t just about flag-waving sentiment — it’s also about giving gearheads what they’ve been missing. The revered 5.7-liter HEMI V8, producing 395 horsepower and 410 lb-ft of torque, will be available across a broad swath of trims including the Big Horn, Express, Laramie, Limited, Longhorn, Rebel, Tradesman, and Warlock.

Starting this summer, buyers can opt for the returning V8 at a $1,200 premium over standard configurations. It will join the base Pentastar V6 and the punchy Hurricane twin-turbo inline-six, which is offered in 420-hp and 550-hp variants.

A Patriotic Power Play

With a blend of nostalgia, muscle, and unapologetic American flair, Ram’s new strategy is a calculated bet on heritage and heart. While some may question whether the campaign’s tone borders on cliché, it’s undeniably geared to connect with Ram’s core audience — truck buyers who value toughness, tradition, and torque.

Whether this high-octane approach will resonate beyond Ram loyalists remains to be seen. But one thing’s certain: with V8s roaring and star-spangled banners flying, Ram isn’t just back — it’s making a statement.

Source: Stellantis

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Ram 1500 Revolution BEV Coming to Europe in Q3 2025

At this year’s CES, Ram introduced its first all-electric version of the 1500 pickup, the Ram 1500 Revolution BEV. It is a concept that should arrive on the United States market in early 2025, and on the European market in Q3 2025.

The car is based on the advanced STLA Frame architecture, an evolution of the Ram 1500 platform specifically designed for electric vehicles with separate chassis. It’s equipped with 24-inch wheels with illuminated RAM trim covers, but the wide fenders also provide enough room for 35-inch off-road tires.

Although the company did not publish all the details, what we know for now is that the new electric pickup will be equipped with a 168 kWh battery that will enable a range of up to 563 kilometers, an 800-volt DC system that enables fast charging with a power of up to 350 kW. A 10-minute charge will provide 160 kilometers of range. It will have a towing capacity of up to 6.3 tons and a payload of up to 1.2 tons.

Inside, the Revolution Concept can be customized for an additional four inches of legroom without changing the chassis size compared to current production models. Additional work space or even more seating can be provided thanks to the modular “Ram Track” system, whereby seats and consoles can be easily moved to the floor. A special atmosphere in the cabin is provided by the electrochromatic glass roof, which can be adjusted to let in as much light as you want.

When it comes to the powertrain, it will be powered by two electric motors with a total output of 654 hp (481 kW) and 840 lb-ft (1,139 Nm), which is enough for the vehicle to reach 100 km/h (62 mph) in just 4.4 seconds.

The price of the Ram 1500 Revolution BEV is unknown.

Source: Stellantis

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Stellantis has a problem with a large stock of unsold cars

Stellantis is one of the largest automotive groups in the world that owns more than a dozen brands. In the first half of 2024, it recorded bad sales results, which caused the problem of too many manufactured cars sitting in warehouses.

The total sales of vehicles from the Stellantis Group in the six months of this year on the United States market fell by 16%, and the biggest decline was recorded by Ram (-26%), Dodge (-16%), Jeep (-9%) and Chrysler (- 8%). A large number of vehicles are gathering dust in warehouses, so the group is considering the option of a lower price on cars manufactured this year or earlier.

Looking at individual models, the Alfa Romeo Giulia is currently the slowest selling car in the US, with an inventory of 617 days. It is followed by Alfa Romeo Stelvio (456 days), Fiat 500e (454 days), Jeep Renegade (332 days), Grand Wagoneer L (327 days) and Dodge Hornet (323 days). This means that brands don’t have to produce these models for more than a year before selling currently unsold stock.

Also, Stellantis decided to reduce the delivery of cars to dealers by the end of the year by 200,000 units.

Source: CarEdge, Photo: Stellantis