Sonderwunsch Archives - Brochureshub

When you think of Porsche, what comes to mind? Legendary sports cars, racing pedigree, and a timeless design language that has captivated enthusiasts for over 70 years. But beyond the iconic 911 silhouette lies something even more exclusive — the Sonderwunsch programme. Translating to “special request” in German, Sonderwunsch represents the ultimate expression of individuality and craftsmanship, where Porsche owners can transform their dream cars into one-of-a-kind masterpieces.

More than a car — a personal story

Sonderwunsch isn’t just about paint colors or interior fabrics. It’s about co-creating with Porsche’s designers and artisans, collaborating closely to bring deeply personal visions to life. It’s a process that transcends typical custom orders — the kind of dedication that turns a vehicle into a tangible story, a rolling expression of its owner’s identity and passion.

A new video series offers a rare glimpse behind the curtain, showcasing four customers’ journeys across the globe, each with a unique vision and connection to Porsche’s legacy.

Italian flair meets canine inspiration

Luca Trazzi, an architect and designer from Italy, found his muse in the 993-generation 911 Speedster. His Sonderwunsch project is a striking Otto Yellow — a color inspired by his beloved dog — paired with a custom black leather interior featuring a bold yellow-and-black check pattern. It’s a blend of playful personality and refined taste, reflecting Trazzi’s design roots and his affection for bespoke details.

American blue with a pedigree

From the U.S., Jorge Carnicero, a horse breeder and lifelong Porsche devotee, collaborated on a 911 S/T personalized in “Dani Blue,” a hue named in tribute to the Porsche designer who guided his creative process. Inside, a tricolour Pepita fabric lends a classic yet unique texture, marrying tradition with fresh, individual style.

German precision and passion

Motorcycle enthusiast Sylvia Schiefer from Germany translated her love for speed and performance into a 911 Targa 4 GTS. Finished in sophisticated Agate Grey Metallic with Pure Blue leather interior accents, her car is a harmonious reflection of both her and her husband’s shared enthusiasm for driving and distinctiveness.

Desert dreams in Dubai

In Dubai, Porsche enthusiast Hadi Al Hussaini drew inspiration from the vast desert landscape and off-road adventures to create a 911 Dakar in Aetna Blue. Complemented by Cohiba Brown leather and a tartan fabric weaving together Truffle Brown, Cognac, and Aurum, the vehicle evokes a sense of rugged elegance fused with subtle luxury.

The Sonderwunsch legacy

What unites these four bespoke builds is more than just their unique aesthetics. They represent the essence of Porsche’s Sonderwunsch programme: a commitment to nearly limitless personalization, extraordinary craftsmanship, and an intimate relationship between brand and customer. Each car tells a story — not only of technical precision but of emotional connection, turning owners into part of the Porsche family.

For enthusiasts seeking to push the boundaries of automotive expression, Sonderwunsch isn’t just a program; it’s the ultimate invitation to dream without limits.

Source: Porsche

At the 2024 Monterey Car Week, Porsche unveiled a custom-built car for avid car enthusiast and collector, Italian architect and industrial designer Luca Trazzi. It is a yellow Porsche 993 Speedster Sonderwunsch.

The Porsche 993 is the fourth generation of the Porsche 911 model sports car manufactured between 1994 and 1998 in four body styles: Coupe, Convertible, Targa and Speedster. However, Porsche never officially offered the 993 in Speedster body style. Only two cars are known to have been produced – a dark green Speedster for Ferdinand Alexander Porsche and a wide-body silver Speedster for Jerry Seinfeld.

This is the third example of the 993 in the Speedster body style, finished in an Otto Yellow color specially created for the customer. It was produced in the Porsche Sonderwunsch program and differs in its design and technical components from its predecessors. The project is based on the 1994 Porsche 911 Carrera Cabriolet, which underwent a complete transformation including a redesign of the fabric roof, rear and interior. It is equipped with a unique rear fascia personally designed by the customer, a shorter windshield, retro-inspired tapered mirrors, front bumper, side skirts and rear panels. There are also tinted four-point LED headlights, full-length taillights with turn signals, and black 18″ Turbo wheels with yellow accents.

Inside, black leather with yellow stitching covers the dash, door panels, steering wheel and seats with embroidered “Speedster” lettering on the headrests. There are also carbon details and illuminated door sill plates, as well as a uniquely designed luggage compartment and bag. Also, the owner can enjoy the Porsche Classic Communication Management infotainment system that combines a classic look with navigation and Apple CarPlay system.

This 993 Speedster Sonderwunsch is powered by a naturally aspirated 3.8-L 6-cylinder engine with 304 hp (226 kW), mated to a 6-speed manual transmission that sends power to the rear wheels.

Source: Porsche

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