The Los Angeles Auto Show has never been short on spectacle, but the 2025 edition—running November 21–30 at the LA Convention Center—might be one of the most ambitious in its 118-year history. More than 30 global brands, a 93,000-square-meter footprint, and over 50 vehicles available for test drives all signal that the LA show is not just alive but thriving. With thousands of visitors expected and more than 5,000 journalists descending from 50+ countries, it’s once again the epicenter of America’s largest automotive market.

And this year, one brand in particular is taking center stage: Alfa Romeo.

The Return of a Legend: Alfa Romeo 33 Stradale

Every auto show has its “it” car—but for 2025, that title is locked down by the Alfa Romeo 33 Stradale, a hand-built, limited-run, impossibly exclusive supercar that revives one of the most hallowed names in automotive history.

Just 33 units, all spoken for.
A handcrafted, artisanal build philosophy that channels the spirit of 1960s Italian coachbuilders.
And performance numbers that would make most hypercars nervous:

• 630-hp twin-turbo V6
• 0–100 km/h in under 3 seconds
• Top speed: 333 km/h

The new 33 isn’t a modern reinterpretation—it’s a resurrection. Its design and ethos flow directly from the 1967 original, widely considered one of the most beautiful cars ever made and the street-legal offspring of Alfa’s Tipo 33 race program.

Much like its predecessor, the new 33 is shaped by the hands of artisans. Carrozzeria Touring Superleggera, the same name behind some of Alfa’s most iconic classics, once again plays an integral role in construction. The result is less “car” and more “rolling sculpture,” one where every line and surface looks like it’s been carved, not designed.

Before arriving in Los Angeles, the 33 Stradale took a victory lap across North America. Monterey Car Week hosted its debut, where it appeared at Motorlux, Hagerty House at Pebble Beach, The Quail, and even completed a showcase run at WeatherTech Raceway Laguna Seca. It later graced the Petersen Automotive Museum, starred at MACCHINISSIMA, visited the Motoring Club of Los Angeles, and concluded its journey at the ultra-exclusive Concours at Wynn Las Vegas.

The unanimous reaction everywhere it appeared: jaw-drop, stare, repeat.
Few cars blend heritage, design purity, and unapologetic performance so seamlessly.

Tonale Gets an American Debut—and an Upgrade

While the 33 Stradale is Alfa Romeo’s halo statement, the brand isn’t ignoring its more attainable offerings. Making its first U.S. appearance is the new 2025 Alfa Romeo Tonale, the updated version of the brand’s first C-segment SUV.

Alfa’s engineers didn’t just refresh the model—they sharpened it.
Key improvements include:

• Perfected weight balance
• Class-leading direct steering feel
• Brembo performance brakes
• DSV electronic suspension for improved comfort and precision

Visually, the Tonale gains a more muscular stance with a wider track, a redesigned concave Alfa badge, and a reworked trilobe grille. New 19- and 20-inch wheels reinterpret the brand’s traditional motifs with modern aggression.

Inside, the updates are even more pronounced. Higher-quality materials, red-leather or two-tone Alcantara options, new ambient lighting, and dual digital displays (12.3″ + 10.25″) make the cabin feel fresher, more premium, and more customizable. Three new metallic colors—Rosso Brera, Verde Monza, and Giallo Ocra—expand the palette to eight options, now with an available contrasting black roof.

The model appearing at the LA show is the Tonale Sport Speciale in Rosso Brera, packing a 2.0-liter turbocharged gasoline engine specifically tuned for the North American market:

• 268 hp (272 CV)
• 295 lb-ft (401 Nm)

With Level 2 driver-assistance tech, a 360° camera, wireless connectivity, OTA updates, heated/ventilated seats, dual-zone climate control, and a 470-W Harman Kardon audio system, the Tonale is positioned to deliver a genuinely premium compact-SUV experience.

A Show That Highlights Alfa Romeo’s Dual Personality

One brand, two very different missions:

• 33 Stradale – Alfa at its most emotional, exclusive, and uncompromising.
• Tonale – Alfa for the real world, with everyday usability backed by authentic Italian driving feel.

At the Los Angeles Auto Show, these two vehicles stand not as contradictions but as proof that Alfa Romeo intends to honor its past while actively shaping its future.

If the reaction on opening day is any indicator, both the dreamers and the practical buyers are paying attention.

Source: Alfa Romeo