At a certain point, excess becomes the point. And at Milano Design Week 2026, Automobili Lamborghini didn’t just lean into that philosophy—it wrapped it in gloss-black paint, gave it 800 horsepower, and limited it to 630 examples. Meet the Urus SE1 “Tettonero” Capsule, a machine that treats personalization less like a feature and more like a competitive sport.

If the standard Urus already walks a fine line between supercar theater and SUV practicality, the Tettonero Capsule erases that line entirely. Its defining visual cue is right there in the name: a Nero Shiny upper body treatment that cloaks the roof, pillars, and aero details in a piano-black finish. It’s paired with six body colors—some familiar, some debuting on the Urus—like the deep, almost bruised purple of Viola Pasifae and the acidic flash of Verde Mercurius. Then Lamborghini hands you another palette of livery accents and basically says, “Go wild.” The result? More than 70 possible exterior configurations before you even start arguing about wheel sizes or brake caliper colors.

This is where Lamborghini’s Ad Personam program goes from boutique option list to full-blown identity exercise. According to the company, every Tettonero Capsule is meant to reflect its owner as much as the brand itself. That sounds like marketing copy—and it is—but it’s also hard to argue when you’re staring at a spec sheet that reads like a Pantone catalog. Even the optional “63” logo on the doors nods to the company’s founding year, because subtlety was never invited to this party.

Inside, things don’t calm down so much as they become more deliberate. Nero Ade dominates the cabin, acting as a canvas for contrast stitching and trim in colors like Viola Acutus or Verde Viper. Carbon fiber appears everywhere it reasonably—and sometimes unreasonably—can: across the dash, the center tunnel, the door panels. There’s even a commemorative plaque marking a decade of the Ad Personam Studio, because if you’re buying one of these, you probably appreciate a bit of meta storytelling with your microfibers and Dinamica leather.

Of course, the real story isn’t just the color wheel gone rogue—it’s what sits beneath it. The Tettonero Capsule rides on Lamborghini’s latest hybridized Urus platform, pairing a twin-turbo 4.0-liter V8 with an electric motor and a 25.9-kWh battery. Total output lands at a clean, headline-friendly 800 CV and 950 Nm of torque, numbers that push this two-and-a-half-ton SUV into territory usually reserved for low-slung exotics. Zero to 100 km/h happens in 3.4 seconds, and if you keep your foot in it, you’ll see 312 km/h before physics—or common sense—intervenes.

But the hybrid system isn’t just there for bragging rights or regulatory compliance. The electric motor can drive the car on its own for over 60 kilometers, turning the Urus into a silent, all-wheel-drive cruiser when needed. More interestingly, it works in concert with a centrally mounted torque splitter and an electronically controlled rear differential to deliver something Lamborghini boldly describes as “oversteer on demand.” In other words, this SUV doesn’t just grip—it rotates, pivots, and plays along like a much smaller, much angrier machine.

All of it rides on specially developed Pirelli P Zero tires with Elect technology, designed to handle the unique demands of a hybrid performance setup. Because when you’re juggling instant electric torque and twin-turbo thrust, ordinary rubber simply won’t do.

The backdrop for all this excess? The cavernous, industrial-art setting of Pirelli HangarBicocca in Milan, where Lamborghini chose to photograph the Tettonero Capsule. It’s an appropriate venue—part gallery, part repurposed factory—mirroring the car itself: a fusion of artistry, engineering, and unapologetic spectacle.

The Urus SE1 “Tettonero” Capsule doesn’t try to justify its existence in rational terms. It doesn’t need to. Instead, it doubles down on what the modern super-SUV has become: a rolling contradiction that’s equal parts status symbol, performance weapon, and design statement. In typical Lamborghini fashion, it asks a simple question—how much is too much?—and answers it by adding another layer of gloss black.

Source: Lamborghini