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News

BMW Elevates Alpina to Ultra-Luxury Status With New Branding Push

BMW’s quietest performance brand just got a very loud message. With the unveiling of a newly redesigned Alpina badge, BMW has all but confirmed that the once-independent tuning house is being reborn as the Bavarian brand’s answer to Mercedes-Maybach: rarified, exquisitely tailored, and parked firmly at the top of the company’s luxury hierarchy.

On the surface, the new badge looks like a light refresh. The iconic throttle body and crankshaft remain, but they’ve been redrawn with sharper, more technical precision and finished in a glassy, transparent style. Surrounding them is a modernized Alpina wordmark—a cleaned-up evolution of the brand’s delightfully off-kilter 1970s typography. But make no mistake: this isn’t a nostalgic facelift. It’s a corporate flag being planted.

BMW officially took full control of the Alpina name and trademark on January 1, 2026, ending a six-decade partnership that allowed Alpina to operate as a semi-independent manufacturer in Buchloe, Germany. And now, BMW is wasting no time redefining what Alpina will be.

A New Peak in BMW’s Brand Pyramid

BMW isn’t being subtle about Alpina’s future role. Alongside the new logo, the company released an image of snow-covered mountain peaks—an unsubtle metaphor for where BMW Alpina will sit in its brand structure. Think of it as BMW’s “Luxury Layer” mountaintop: above standard BMW models, below Rolls-Royce, and playing a similar role to Maybach at Mercedes-Benz.

In other words, Alpina is no longer just “the tasteful alternative to M.” It’s becoming something more exclusive—and more expensive.

The promise is clear: Alpina will focus on highly personalized, ultra-luxurious, long-distance performance cars aimed at buyers who find BMW M a little too loud and regular BMW a little too ordinary. The company describes its target customers as “connoisseurs who appreciate the exceptional,” which is marketing speak for people who want to cruise at 160 mph in quilted leather silence.

Goodbye Buchloe as a Factory, Hello Buchloe as a Shrine

One of the biggest changes is happening behind the scenes. For the first time in its history, Alpina vehicles will be built entirely in BMW’s own factories. That brings to a close the unique arrangement where Alpina-spec cars were partially assembled by BMW before being sent to Buchloe for final conversion.

But Buchloe isn’t disappearing—it’s being repurposed. The site will become Alpina’s center for aftersales, heritage, and parts support, effectively turning it into the brand’s living museum and concierge desk. For collectors, that’s good news: Alpina’s back catalog will still be supported by the people who know it best.

Luxury First, Speed Second

BMW insists that Alpina will continue to deliver what made the brand special in the first place: big power, effortless speed, and exceptional comfort. But the emphasis is shifting. These will be high-speed grand tourers first and foremost, designed for crossing continents, not chasing lap times.

Customization will be a major part of the appeal. Buyers will be able to specify from an “extraordinary range” of bespoke options, including Alpina’s signature blue and green paint colors, newly styled 20-spoke wheels, and interiors trimmed in materials that won’t appear in any regular BMW. This is coachbuilding by way of Munich.

And unlike BMW M—which now sells everything from hardcore track weapons to hybrid SUVs—Alpina’s mission is laser-focused: luxury, individuality, and discreet speed.

What Comes Next

The first true BMW-era Alpina model is expected to debut later this year, with UK sales beginning in 2027. What it will be hasn’t been confirmed, but given BMW’s current lineup, expect something large, powerful, and opulently trimmed—likely a 7-Series or X7 derivative turned into a velvet-lined missile.

For enthusiasts, this is a bittersweet moment. The old Alpina—the quirky, family-run outfit that quietly built some of the best BMWs money could buy—is gone. But in its place is something potentially even more interesting: a factory-backed, ultra-luxury performance brand designed to go head-to-head with Maybach and Bentley.

And that new badge? It’s not just a logo. It’s a warning label for BMW’s rivals.

Source: Alpina

News

Subaru’s Next EV Won’t Be Small—and It Won’t Be Alone

Subaru is about to get a lot more serious about electric family hauling. After dipping its toe into the EV world with the compact Solterra, the brand is preparing to add something much bigger, bolder, and more suburban-friendly: a three-row electric SUV aimed squarely at the heart of today’s electric crossover boom.

And no, Subaru isn’t developing it from scratch.

Just like the Solterra is essentially a Toyota bZ4X in hiking boots, Subaru’s upcoming three-row EV will be a rebadged version of Toyota’s new all-electric Highlander-sized SUV. Toyota and Subaru first confirmed the shared project back in 2023, promising production would begin in 2025. That timeline has slipped, but Subaru of America COO Jeff Walters recently reassured Automotive News that the project is very much alive—and due to hit showrooms later this year.

Subaru is positioning the new EV as a second car for households that already have a garage and a charger. In other words, this isn’t meant to replace your Outback just yet—it’s meant to park next to it. It will slot above the Solterra and alongside Subaru’s other Toyota-derived EVs, the Uncharted and Trailseeker, forming the backbone of Subaru’s still-nascent U.S. electric lineup.

A Highlander in Subaru Clothing

If you’re expecting Subaru to dramatically rework Toyota’s design, don’t. History suggests we’ll see the usual playbook: a unique front and rear fascia, Subaru-specific trim pieces, and some brand-appropriate badges, but otherwise the same vehicle underneath. That’s been the story with the Solterra and Toyota bZ4X, and it’s how the Uncharted borrows heavily from the Toyota C-HR.

That said, Subaru could give this new three-row EV a slightly tougher look. The company has made a habit of leaning into its outdoorsy image when given the chance, and the Uncharted already wears more rugged styling than its Toyota counterpart. Expect plastic cladding, roof rails, and just enough visual muscle to convince buyers this thing might actually see a gravel road.

Underneath, though, it will be Toyota’s SUV through and through.

Toyota Finally Enters the Big-EV Fight

Toyota’s new three-row electric SUV is expected to closely follow the bZ Large concept it previewed a few years ago. If that show car was any indication, the production version will look like a stretched and slightly bulked-up version of the current Toyota bZ, with a clean, futuristic design and the proportions needed to challenge the big dogs of the segment.

And it needs to. The electric three-row SUV market is no longer empty. The Kia EV9 and Hyundai Ioniq 9 have already planted their flags, offering real space, real range, and real family-friendly features. Toyota’s entry—along with Subaru’s clone—finally gives the Japanese brands something to fight back with.

A Lexus Version Is Probably Coming Too

Toyota won’t be the only one spinning this platform into something new. Reports suggest Lexus is also preparing a premium version of the same electric three-row SUV, likely called the TZ. It would serve as the electric counterpart to the gas-powered Lexus TX, further spreading Toyota’s EV architecture across multiple brands.

So from one electric SUV platform, Toyota will get a mainstream family hauler, Subaru will get a ruggedized version, and Lexus will get a luxury one. That’s modern automotive efficiency at work.

For Subaru, this three-row EV could be a turning point. The Solterra has struggled to stand out, but a practical, family-sized electric SUV—especially one that doesn’t cost luxury-car money—could be exactly what the brand needs to finally gain traction in the EV space.

And if nothing else, it proves one thing: Subaru’s electric future will be built not alone, but side-by-side with Toyota.

Source: Subaru

News

The Cold-Weather Fuel Rule

Every driver has their own fuel philosophy. Some treat the gas gauge like a nervous parent, refilling at three-quarters full. Others drive on fumes, convinced the glowing low-fuel light is more of a suggestion than a warning. And then there’s the old AAA advice: keep the tank full to prevent condensation—especially in winter.

All of that contains a grain of truth. But if you want the real sweet spot for your car’s health, it lives somewhere between paranoia and recklessness.

According to mechanics and fuel-system engineers, the ideal operating range for your fuel tank is between one-quarter and full. Dip below that too often and you risk stressing expensive hardware. Keep it topped off all the time and you’re not doing yourself—or your wallet—any favors either.

Why Running Low Isn’t a Flex

Modern cars don’t just use fuel to make explosions in the engine. They also use it to cool and lubricate the fuel pump, which in most vehicles sits inside the tank. That pump is bathed in gasoline while it works, shedding heat and staying slick thanks to the fuel flowing through it.

Let the tank drop too low and that protective bath disappears. The pump runs hotter. Lubrication becomes inconsistent. Over time, the internal components wear faster—kind of like revving a cold engine every morning and hoping for the best.

Sure, you might get away with it. Plenty of people do. But it’s the mechanical equivalent of living on energy drinks and four hours of sleep. Some bodies survive it. Others break down early.

And No, Overfilling Isn’t Heroic Either

On the other end of the spectrum are drivers who religiously click the nozzle until every last drop fits. That’s not doing your car a favor either. Overfilling can saturate the evaporative emissions system—the part that traps fuel vapors—leading to check-engine lights, rough running, and repair bills that make you wish you’d stopped at the first click.

Your tank is designed to have empty space for vapor expansion. Filling it past that point defeats the engineering.

Winter Changes the Rules

There is, however, one time when more fuel is better: bad weather.

Cold temperatures increase condensation risk, and snowstorms or natural disasters can turn fuel stations into chaos overnight. If you’ve ever seen what happens to gas lines after an earthquake or during a major winter storm, you know exactly why mechanics recommend keeping at least half a tank in winter.

Fuel isn’t just range—it’s security. Heat if you’re stuck. Mobility if roads close. Peace of mind when everyone else is scrambling.

Your fuel gauge isn’t just a countdown timer to the next fill-up—it’s a health monitor for one of the most critical parts of your car.

Keep it above a quarter tank for everyday driving. Don’t top it off obsessively. And when winter or emergencies loom, give yourself the cushion of a half tank or more.

Treat your fuel system right, and it will return the favor with fewer failures, longer life, and fewer unpleasant roadside surprises. And that’s a win no matter what’s in your garage.

Source: American Automobile Association