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Auctions

This Guards Red Porsche Carrera GT Is the Unicorn Collectors Have Been Waiting For

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Some supercars fade into history as newer, faster machines take their place. Others transcend their era, becoming rolling pieces of automotive mythology. The Porsche Carrera GT belongs firmly in the latter category, and one particularly striking example proves just how far its legend has grown.

Finished in the exceptionally rare shade of Guards Red, this 2005 Carrera GT is heading to auction in Europe with an estimated value of €2.2 million to €2.7 million—a reminder that analog performance has never been more desirable.

Long before the hybrid-powered 918 Spyder rewrote Porsche’s performance playbook, the Carrera GT represented the company’s ultimate expression of speed and engineering purity. Built in a production run of just 1,270 cars, it paired a motorsport-derived 5.7-liter naturally aspirated V10 with something that feels almost unimaginable in today’s hypercar market: a six-speed manual transmission.

The result wasn’t merely Porsche’s answer to the Ferrari Enzo—it was a machine that demanded commitment from its driver, rewarding skill with one of the most intoxicating driving experiences ever created.

Its rarity only adds to the appeal. While silver became the signature color for the Carrera GT, only around 80 examples left the factory wearing Guards Red, giving this car an unmistakable presence before the V10 even fires into life.

The example offered by RM Sotheby’s has led a remarkably restrained existence. It has covered just 20,408 kilometers since new and has passed through the hands of only four owners over the past two decades. According to marque specialist Jochen Bader, who inspected the car before the sale, its condition is “excellent,” with only a handful of minor stone chips betraying that it has actually been driven.

Importantly, the car has also received Porsche’s updated suspension components introduced during the 2024 recall campaign, ensuring that one of the brand’s most celebrated supercars benefits from the latest factory-developed improvements. An extensive collection of service records further reinforces the impression of meticulous ownership.

Inside, the Carrera GT remains refreshingly understated. Black leather covers the seats, dashboard, door panels, and steering wheel, allowing the iconic wooden shift knob to command attention at the center of the cabin. It’s a small detail that perfectly captures the car’s philosophy—an analog masterpiece designed for drivers rather than lap-time algorithms.

In an era dominated by electrification, dual-clutch gearboxes, and software-controlled performance, the Carrera GT has evolved from an intimidating supercar into one of the automotive world’s most coveted collector pieces. Its naturally aspirated V10, manual transmission, and uncompromising character represent a formula unlikely to ever be repeated.

For the lucky bidder willing to spend somewhere between €2.2 million and €2.7 million, this Guards Red Carrera GT isn’t simply another investment-grade Porsche. It’s an opportunity to own one of the last truly analog hypercars—a machine that continues to define an entire generation of performance cars and remains every bit as captivating today as it was when it first rolled out of Stuttgart.

Source: RM Sotheby’s

NEW CARS

Porsche Taycan Turbo S Sport Turismo Soho House One Proves EVs Can Have a Designer Interior Too

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952 horsepower, a satin-green finish, and an interior that looks like the world’s coolest private club.

Porsche has never struggled to make an electric car feel special, but its latest one-off creation takes a different route to exclusivity. Instead of chasing lap records or adding another carbon-fiber aero package, the Taycan Turbo S Sport Turismo Soho House One borrows its personality from one of the world’s most recognizable lifestyle brands, blending sports-car performance with boutique-hotel luxury.

The result is a rolling design statement that feels as comfortable parked outside a contemporary art gallery as it would carving through Alpine switchbacks.

Built through Porsche’s Sonderwunsch personalization program, the unique commission celebrates the long-standing partnership between Porsche and Soho House while showcasing just how far the brand’s bespoke division can go when the usual options list isn’t enough.

The Color Says Soho Before the Badge Says Porsche

The first thing you’ll notice isn’t the 952 horsepower or the aggressive Sport Turismo silhouette—it’s the paint.

Called Greek Street Green, the satin metallic finish takes direct inspiration from the façade of Soho House’s original location at 40 Greek Street in London’s Soho district. It’s understated rather than loud, giving the Taycan an almost architectural presence. The look is completed by contrasting Monteverde Green wheels, creating a monochromatic theme that’s more high-end furniture catalog than traditional sports car.

It’s a refreshing change in an era where limited editions often rely on oversized graphics and bright accent colors to announce their exclusivity.

A Living Room That Happens to Do 0–62 mph in Under Three Seconds

Open the door and the transformation becomes even more apparent.

Instead of emphasizing the technical minimalism typically associated with electric vehicles, Porsche has turned the cabin into a contemporary lounge inspired by Soho Home interiors found across its 50 locations worldwide.

The seats feature a bespoke version of Soho Home’s Murphy Jacquard fabric in a rich chocolate shade, complete with geometric patterns inspired by London’s 180 House. Truffle Brown leather wraps the remaining surfaces, while burl wood trim introduces warmth rarely seen in modern performance cars.

The combination of fabric, leather, and natural wood creates an atmosphere that feels handcrafted rather than manufactured—a deliberate contrast to the digital-heavy interiors dominating today’s luxury EV segment.

Adding to the ambience is Porsche’s Variable Light Control glass roof, allowing occupants to adjust transparency and transform the cabin’s mood with the touch of a button.

Supercar Performance Hidden Beneath Boutique Styling

Of course, underneath the designer materials sits one of the quickest electric wagons on the planet.

Based on the Taycan Turbo S Sport Turismo, the Soho House One produces 700 kW (952 PS), delivering the explosive acceleration and razor-sharp dynamics that have made the Taycan the benchmark for driver-focused electric performance.

That’s what makes this collaboration particularly interesting. Rather than softening the Taycan’s character, Porsche has simply dressed its existing performance hero in a different kind of luxury.

It’s still a car engineered to attack corners with astonishing precision—it just happens to offer an interior that wouldn’t look out of place in an exclusive members’ club afterward.

More Than a Collaboration

Brand partnerships can often feel like marketing exercises wrapped in limited-edition paint, but this project finds genuine common ground.

Both Porsche and Soho House have built reputations around design, craftsmanship, and creative culture. Ferry Porsche’s philosophy of creating the sports car he wanted to drive mirrors Soho House’s approach to creating spaces inspired by local communities, architecture, and artistic expression.

The Taycan Turbo S Soho House One translates that shared design language into automotive form, demonstrating that personalization can be about atmosphere as much as performance.

While this remains a one-off showcase rather than a production model, it serves another purpose: highlighting the capabilities of Porsche’s Sonderwunsch program.

If customers can commission a Taycan inspired by a private members’ club—with exclusive fabrics, custom colors, unique wood finishes, and tailor-made details—it suggests the future of Porsche personalization is limited less by option lists and more by imagination.

The Taycan Turbo S Sport Turismo Soho House One may never reach a showroom floor, but it proves something important. In an automotive world increasingly defined by software updates and battery sizes, genuine craftsmanship and thoughtful design still have the power to make even a 952-horsepower electric sports car feel deeply personal.

And that’s exactly the kind of luxury that never goes out of style.

Source: Porsche

News

Maserati Celebrates 100 Years of the Trident in the Stars

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Luxury automakers have a habit of celebrating milestones with special editions, heritage liveries, or yet another limited-run collector’s model. But as the Trident emblem turns 100 years old, Maserati has decided that a commemorative badge isn’t ambitious enough. Instead, it’s putting its logo among the stars.

The Italian marque has unveiled Trident Stars, a centennial project that transforms its iconic emblem into a celestial constellation made up of 100 real stars positioned between Leo and Boötes. It’s an idea that feels equal parts automotive tribute, art installation, and science project—a fittingly dramatic celebration for a brand that has never been accused of lacking flair.

The constellation was created in collaboration with researchers Maurizio Pajola and Anna Lucchetti from the INAF Astronomical Observatory of Padua, carefully arranging 100 selected stars into the unmistakable outline of Maserati’s famous Trident. Rather than existing as a simple visualization, every star is dedicated to someone who has helped shape the brand’s identity over the decades.

That list extends well beyond executives and racing legends. Collectors preserving classic Maseratis, owners of bespoke Fuoriserie creations, brand ambassadors, employees, and even gentlemen drivers piloting the GT2 and MCXtrema on racetracks around the world all receive a place in the constellation. The message is clear: the Trident isn’t defined solely by the cars it builds but also by the community that keeps the marque alive.

Naturally, this is 2026, so the project has a digital side as well. Every star exists in both physical and virtual form, accompanied by blockchain certification through a smart contract and paired with documentation recognizing its corresponding celestial counterpart. The experience will be expanded through a dedicated website, social media campaigns, and a commemorative presentation kit that turns a symbolic gesture into something owners and enthusiasts can actually hold.

The initiative arrives as Maserati continues to reinvent itself around a new generation of grand tourers and luxury SUVs. Models such as the GranTurismo, GranCabrio, and Grecale carry the same Trident that first appeared on the Tipo 26 race car, winner of the 1926 Targa Florio. One hundred years later, the emblem remains the common thread connecting the company’s motorsport roots with its modern luxury ambitions.

“Our Trident logo is a symbol that leaves a lasting impression, and this year celebrates its first 100 years,” said Cristiano Fiorio, Maserati Chief Marketing Officer and General Manager of BOTTEGAFUORISERIE. “With Trident Stars, we wanted to take it to the place where memory becomes eternal, transforming it into a constellation destined to shine through time.”

For a company whose identity has always been built on emotion as much as engineering, launching a logo into the heavens is surprisingly on brand. Most automakers celebrate anniversaries by looking back at history. Maserati is celebrating by looking up.

Source: Maserati