In the process of car production, every detail is taken into account. It is not enough to just assemble the parts, but also pay attention to how the cars will smell, because different materials are used in the production process. For this reason, Nissan has smellmasters who check the odors of all production cars.

When choosing a car, the first thing we check is comfort. However, what leaves the biggest impression, although we do not pay attention to it, is the smell. This is checked by smellmasters, and one of them is Ryunosuke Ino. It may sound strange, but their job is complex and responsible. They must not be smokers, consume garlic, and their work clothes must not be washed with detergent.

Just as different versions of the same car model are produced for different markets, so do cars for different markets do not smell the same. Bad smell is what will surely keep you away from buying a vehicle. A person can register hundreds of different scents, and most of them remain stored in memory and are associated with certain feelings. Therefore, odors are essential and are checked specifically for the driver and all passengers. It is especially important how the surfaces closest to the passengers smell.

Odor assessment is performed in a special laboratory with equipment that precisely controls humidity and temperature. Smellmasters have only a few minutes, because the brain quickly gets used to a smell. That’s why each of them has their own way of “resetting.” Ino does this by sniffing his hand in the elbow area, which is a recognizable scent that brings him back to the beginning.

Source: Nissan