In the age of digital technologies, the development of visual identity is an important step towards approaching new customers. Thus, large companies and brands are working on the modernization of existing visual identities. Like KIA, which recently unveiled a new logo, Volvo has refreshed the look of its own logo.

The same minimalist principle was applied as with a number of other manufacturers who opted for a two-dimensional logo with an extremely simplified look. In this case, Volvo went to extremes, so the logo is now black.

In a statement to the media, Volvo said:

“The change will be gradual. We start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app. The updated iron mark will be rolled out in other areas step by step, and the first car with the updated iron mark will be launched in 2023. The old iron mark will be phased out over time. ”

Volvo has confirmed that the logo has been modernized, but has not revealed when commercial use will begin. Malaysian Paul Tan reveals that the new design will not enter into force until 2023. Who knows, maybe by then they will change their minds, considering that this is the seventh logo in the almost century-old history of Volvo.

Source: Volvo