Since the Mustang Mach-E hit the market in 2021, few expected it to outsell the combustion engine model. That happened in 2024, when Ford delivered 51,745 units of its first all-electric crossover.
According to the published data for 2024, Ford sold 44,003 units of the legendary Mustang model, which is 7,742 units less than the Mach-E. For many, this is a surprise, because demand for EVs last year was not at the expected level. In fact, demand for the standard Mustang has been falling year after year, and Ford’s decision to quickly switch to an all-electric brand was too hasty. But Ford is stubborn, as demonstrated by the launch of the all-electric Puma Gen-E which will join the hybrid version.
In 2024, sales of the Mustang Mach-E increased by 27 percent compared to 2023. The model had a successful last quarter thanks to 16,119 units sold, an increase of 35.6 percent compared to the same period in 2023.
Ford recently announced the arrival of a new SUV that should be the successor to the EcoSport. It will have a robust and adventurous design, as well as a different driving range. Although it was speculated that only an all-electric version would be offered, there are high chances that both a hybrid and a mild hybrid will be offered, as this is what European customers are most looking for.
Source: Ford