Leapmotor just put the rest of China’s EV startups on notice. In August 2025, the Hangzhou-based automaker delivered 57,066 vehicles, a record-breaking monthly performance that pushed it firmly into the No. 1 spot among new energy vehicle (NEV) startups. That figure represents a 13.8 percent jump compared with July—and more importantly, it cements Leapmotor’s leadership in one of the most cutthroat car markets on the planet.
Year-to-date, Leapmotor has already moved 328,859 units, more than doubling last year’s pace with a staggering 136.43 percent increase. For a brand that just a few years ago was considered an underdog to names like NIO, XPeng, and Li Auto, the turnaround is remarkable. What’s driving the surge? A mix of sharp product positioning, disciplined execution, and one SUV that’s quickly becoming its breakout hit.
B10: The SUV That Changed the Game
Launched in April 2025, the Leapmotor B10 SUV has become the company’s sales powerhouse, racking up over 50,000 deliveries in just a few months. Billed as a “global intelligent long-range SUV,” the B10 pairs family-friendly dimensions with a tech-heavy cabin, long-range battery options, and pricing that undercuts many of its rivals.
The B10 is also Leapmotor’s ticket to the global stage. The first batch of exports has already shipped to Europe aboard a brand-new Grimaldi vessel, with distribution set to reach over 20 countries and regions by the end of the year. Starting in September, European customers will find the B10 in showrooms with a headline base price of €29,900—a figure that’s likely to raise eyebrows among legacy automakers and startup competitors alike.
Winning Formula
Leapmotor’s rise isn’t a one-off sales fluke. The company has consistently led NEV startups throughout 2025, topping both monthly and cumulative sales charts. Its formula isn’t revolutionary—solid product cadence, competitive pricing, and a pragmatic marketing strategy—but the execution has been razor sharp.
Unlike some rivals who’ve leaned heavily on hype or niche models, Leapmotor has focused on breadth and dependability, building a broad product portfolio and backing it with robust supply chain management. The payoff is clear: sustainable growth and consumer trust in a segment where loyalty is notoriously fickle.
What’s Next?
With China’s NEV market expected to keep expanding and Europe warming to affordable EVs, Leapmotor’s momentum shows no signs of slowing down. The real question is how long it can hold its lead against fierce domestic rivals and global brands eyeing the same space.
For now, August 2025 belongs to Leapmotor—and the B10 looks poised to become the company’s passport to true global recognition.
Source: Stellantis