There are brand pairings that feel engineered in a boardroom, and then there are those that just make sense. Aston Martin’s latest announcement falls squarely in the latter category: the British marque has named Champagne Bollinger as its Official Champagne partner. In return, Aston Martin becomes Bollinger’s Official Automotive Partner—a neat symmetry that’s more than a marketing handshake.
The collaboration isn’t just about logos on event backdrops. It’s a meeting of two houses that have built their legacies on patience, precision, and an unrelenting pursuit of quality. Aston Martin, founded in 1913, has spent over a century perfecting the art of blending performance and elegance. Champagne Bollinger, established in 1829 in Aÿ, France, has earned a reputation for wines as complex and meticulous as the steel and leather that define Aston Martin’s GTs.
Both names carry the gravitas of tradition, but neither is shy about pushing forward. Bollinger still employs its own cooper to maintain more than 4,000 oak barrels—an artisanal touch nearly extinct in modern winemaking—while embracing innovative techniques that refine its style without diluting its heritage. Aston Martin, meanwhile, continues to handcraft cars that stand as much for design purity as for engineering excellence.
The two brands also share a uniquely British connection. Bollinger has supplied the Royal Household since 1884, while Aston Martin has long been a darling of British motoring royalty. Both carry Royal Warrants, underscoring a bond not just of heritage, but of pedigree.
“The partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “Both our Maisons share a commitment to timeless elegance, heritage, and the mastery of our respective crafts.”
That alignment will now come to life in Aston Martin’s most exclusive spaces: private unveilings, VIP gatherings, even race paddocks where victories are measured in tenths of a second. From corks popping beside new supercar launches to flutes raised after podium finishes, Bollinger will be there to elevate the occasion.
“At Aston Martin, we believe in creating unforgettable experiences that blend performance, craftsmanship, and artistry,” said Stefano Saporetti, Aston’s Director of Brand Diversification. “The partnership with Champagne Bollinger exemplifies this spirit.”
It’s hard to argue with that. Champagne has always been about celebration, and Aston Martin has always been about occasions worth celebrating. Together, they promise moments as effervescent as the bubbles in a Bollinger Brut—and as thrilling as a downshift in a V12 Vantage.
And, as both brands are quick to remind, there’s one golden rule: raise your glass, but never your right foot. Never drink and drive.
Source: Aston Martin