In 1955, a Japanese multinational mobility manufacturer, Suzuki Motor Corporation, was founded. In the same year, its first car (Suzulight) arrived on the market, and just 68 years later, the company based in Hamamatsu, Shizuoka, announced that it had produced 80 million cars.
The brand’s first compact model, called the Fronte 800, debuted in 1965. However, Suzuki’s most successful model is the Suzuki Alto, which was first launched in 1979. Alto represents 20% or one fifth of the brand’s total sales from the beginning to this day.
Suzuki owns 15 factories around the world, and the first factory outside of Japan was opened in Pakistan in 1975. Then, the company started production in a factory in India, which was put into operation in 1983. When it comes to Europe, Suzuki cars are assembled in a factory in Hungary .
By August 2023, 28.7 million Suzuki cars were sold in Japan (36% of total sales), while 51.3 million cars were sold in the rest of the world. The largest market after Japan was India (32.6% of cars sold), while the rest of Asia accounted for 13.5%. Suzuki is less popular in Europe, so total sales are only 10%. The lowest demand was in Latin America, Oceania, the Middle East and Africa (7.8 percent).
Source: Suzuki
