All posts by Francis Mitterrand

Mercedes-Benz Vans Germany Welcomes New Sales & Marketing Head

Mercedes-Benz Vans has announced a significant leadership transition set to take effect on October 1, 2025. Vittorio Braguglia, currently Managing Director of Mercedes-Benz Vans France, will assume the role of Head of Sales & Marketing for Mercedes-Benz Vans Germany. He will succeed David Perdomo Hollatz, who is set to become Chairman of the Board of Management of Mercedes-Benz Cars Sales Germany.

The appointment marks a strategic move within the company’s leadership structure, leveraging Braguglia’s extensive international experience and proven track record in both sales and aftersales.

“We would like to express our tremendous gratitude to David Perdomo Hollatz for his outstanding dedication and commitment over the past years and are eagerly looking forward to continuing our close collaboration in the future,” said Sagree Sardien, Head of Sales & Marketing Mercedes-Benz Vans. “At the same time, we are confident that with Vittorio Braguglia, we have a leader for this position who brings extensive and international expertise in sales and after-sales business.”

With over two decades in the automotive industry, Braguglia is no stranger to the Mercedes-Benz brand. He began his career with the Group in 1997 at smart GmbH, holding several roles in the Aftersales sector. Notably, he played a key role in establishing the smart organization in Germany between 2003 and 2007, before taking on senior leadership positions within the Mercedes-Benz network in Italy — including Managing Director for Marketing and Sales and CEO of Mercedes-Benz Own Retail in Rome.

Between 2014 and 2016, Braguglia was instrumental in shaping the Europe region as Director of Aftersales and Retail Operations. His strategic leadership continued in the Own Retail Europe division, which he oversaw starting in 2016. Most recently, in 2023, he took the reins at Mercedes-Benz Vans France, where he has driven the brand’s growth and transformation in a highly competitive market.

Braguglia’s appointment comes at a pivotal moment for Mercedes-Benz Vans Germany, a core market for the brand’s commercial vehicle division. With an increasing focus on electrification, digitalization, and customer-centric services, the company is clearly positioning itself for continued leadership in the van segment — with Braguglia set to play a key role in that evolution.

Source: Mercedes-Benz

Xiaomi YU7 Max Brakes Catch Fire on Track – Performance or Problem?

After the SU7’s strong Nürburgring performance and the overwhelming demand for the new YU7 SUV—with 289,000 pre-orders—the tech giant seemed to be on a fast track to EV dominance. But over the weekend, a viral video raised serious questions about the limits of Xiaomi’s performance engineering.

The footage, captured at a race track and quickly circulating across social media, shows the high-performance YU7 Max SUV with brakes engulfed in flames while stationary in the pit lane. With 682 horsepower (691 kW) and 866 Nm of torque, the YU7 Max is no lightweight. But with that kind of output, braking systems must match the performance—and in this instance, they may have met their limits.

In the video, a technician is seen standing just inches from the glowing calipers while measuring temperatures. The reading: a staggering 619°C. Flames visibly lick the wheel wells, prompting immediate concern from enthusiasts and experts alike.

Xiaomi was quick to respond, attributing the dramatic display to “organic materials in the brake linings.” According to the company, temperatures above 600°C are “completely normal” under extreme conditions and do not affect brake functionality. They also pointed fingers at improper brake usage by the test driver.

The YU7 Max is fitted with a regenerative braking system tied to its “Master Mode”, a setting that enables deceleration of up to 0.2 G using energy recovery alone. When used correctly, this mode minimizes reliance on conventional brakes. However, Xiaomi claims that in this particular case, the driver failed to engage regenerative braking effectively, putting full stress on the traditional system—especially significant given the vehicle’s 2 to 3-ton mass.

Yet, this isn’t the first time Xiaomi has faced questions about its braking systems. Late last year, two SU7 sedans were involved in serious accidents after alleged total brake failure, reportedly due to the use of components not designed for high-stress, high-speed driving environments like race tracks.

So, is this a case of driver error, or an early warning of deeper engineering concerns?

With the EV market growing increasingly competitive, Xiaomi’s ability to balance performance, safety, and reliability will be critical. The company has captured the public’s imagination with sleek designs and impressive specs—but real-world durability and trustworthiness remain the ultimate test.

For now, Xiaomi insists the YU7 Max is performing as expected. But for performance enthusiasts and everyday buyers alike, brakes on fire—even in testing—are hard to ignore.

Source: 快看新聞 via YouTube

Geely Launches Its First Ro-Ro Ship “JISU Fortune” to Boost Global Vehicle Exports

In a bold step towards reinforcing its global logistics network, Geely Holding has launched its first self-owned roll-on/roll-off (ro-ro) vessel, the Geely JISU Fortune. Operated by JISU Logistics, the cutting-edge ship embarked on its maiden voyage from the port of Taicang, China, carrying 5,000 vehicles destined for the European market.

At nearly 200 meters in length and 38 meters wide, the JISU Fortune is a formidable addition to Geely’s export capabilities. The vessel boasts a maximum cruising speed of 19 knots and can carry up to 7,000 vehicles across 12 cargo decks—eight fixed and four movable. Notably, the 11th and 12th decks are specifically designed for transporting hydrogen and natural gas-powered vehicles, aligning with Geely’s commitment to cleaner mobility.

But the ship’s green credentials don’t stop there. The JISU Fortune is powered by two ultra-large UPP fuel tanks, each with a capacity of 2,000 cubic meters. By utilizing green UPP fuel, the vessel dramatically reduces both emissions and energy consumption, setting a new benchmark for sustainable maritime transport in the automotive sector.

Ro-ro ships, as the name suggests, are designed for rolling cargo—vehicles such as cars, trucks, and trailers are driven directly on and off the vessel. This method offers considerable efficiency for high-volume vehicle exports, something Geely is clearly aiming to capitalize on with the JISU Fortune.

The ship will be pivotal in delivering vehicles from across Geely’s expanding portfolio—including Geely Auto, Lynk & Co, Zeekr, and other affiliated brands—to international markets in Europe, Asia, and the Americas. This move not only strengthens Geely’s global reach but also enhances the sustainability and efficiency of its supply chain.

In an era where the automotive industry is shifting toward smarter and greener logistics solutions, JISU Fortune stands as a symbol of innovation and ambition. It’s not just a ship—it’s Geely’s floating commitment to the future of global mobility.

Source: Geely