In 1953, Volvo started its story with station wagons, and the first model with this body type was the Duett. Over the course of seven decades, it was one of the few manufacturers to remain faithful to this type of vehicle. However, the Swedish manufacturer decided to discontinue this type of vehicle.
In an interview with Autoexpress, Volvo CEO Jim Rowan said that the market had changed and that the future of the brand without a station wagon was realistic. “We have to make a choice. Instead of launching a new V90, for example, is it better to position that car in a slightly different way? So, we have Black Editions, we have Cross Country editions – now we have different editions of the same basic car. It is much, much cheaper and more profitable for us to generate more sales using the same platform through different forms,” Rowan said.
In 2016, Volvo hired Swedish footballer Zlatan Ibrahimović, who was saying goodbye to the national team at the time, to be part of an advertisement in which the manufacturer announced the arrival of the new V90 model. Unfortunately, it was also their last station wagon, which will now be replaced by SUVs.
Source: Volvo
