Few brands understand the art of curating luxury ownership like Bentley. Now, the 106-year-old marque is extending that ethos beyond handcrafted cabins and twin-turbo W12s into something far less glamorous, but just as essential: insurance.
Earlier this week, Bentley Motors announced the launch of its first-ever bespoke insurance program, available exclusively to Bentley owners in the UK. Operated through Bentley Financial Services, the new product offers coverage that’s as carefully tailored as the cars themselves, whether you’re driving a brand-new Bentayga EWB or a cherished first-generation Continental GT.
To make it happen, Bentley partnered with two heavyweights. Chubb European Group SA, a specialist in insuring high-value assets, serves as the underwriter, while Carbon Insurance Brokers—part of the Connexus group—handles administration and claims. Together, they promise the same seamless service Bentley buyers expect when picking out wood veneers or commissioning Mulliner to match their luggage.
The insurance program comes in three flavors:
- Annual Cover – a full-year policy built specifically around Bentley vehicles.
- Five-Day Complimentary Drive Away Insurance – instant coverage for new or used cars purchased from an authorized Bentley retailer, designed to bridge the gap until full insurance is in place.
- Heritage Cover – tailored protection for the brand’s classics, from early 20th-century icons to the Continental GT that redefined modern luxury coupes in 2003.
For Bentley, this isn’t just about another revenue stream. It’s about reinforcing a holistic ownership journey—cars, service, lifestyle, and now insurance—all wrapped in the same promise of exclusivity and attention to detail.
Because when you’re driving a Bentley, the last thing you want to worry about is paperwork.
Source: Bentley