2023 has been a successful year for the BMW Group when it comes to sales, and they can be especially pleased with the demand for their electric vehicles, which has increased by 74%.

In the past year, the BMW Group sold 2,555,341 cars worldwide, which is 6.5% more than the same period in 2022. It is the best result ever for the group which includes the BMW, Mini and Rolls-Royce brands.

Sales growth was recorded in all markets, and the most cars were delivered in Asia (over a million units) with a growth of 4.1%. In Europe, 942,805 cars were sold, an increase of 7.5% compared to 2022. In North and South America, the BMW Group sold 480,380 cars, an increase of 9.3%.

When it comes to local markets, 281,986 vehicles were sold in Germany (+11.7%), 395,741 vehicles in the USA (+9.4%) and 842,932 vehicles (+4.2%) in China. This is an excellent result if we take into account that some European manufacturers have recorded a drop in sales on the Chinese market.

Looking at the brands, BMW sold the most cars (2.2 million units). It is interesting that the M performance division sold 202,530 cars, and that Mini sold 295,474 vehicles. Rolls-Royce reached the number of 6,032 cars, which is the best result in the history of this luxury brand and the second year in a row with over 6,000 cars delivered.

The highest demand was for electric vehicles (367,183 units), which is a growth of 74.4% more than in 2022. This means that of the total number of vehicles sold, 15 percent were electric.

This is a good sign for the BMW Group, which intends to switch production to fully electric cars by 2035.

Source: BMW