BMW enthusiasts may want to act fast if they’re eyeing the brand’s iconic M5. According to a new report, prices for the high-performance sedan and its newly introduced Touring variant are set to rise starting next month. The increase, reportedly $2,400 across both models, will bring the 2026 M5 sedan’s base price to $121,900 and the long-roof Touring to $123,900—both before destination and gas guzzler taxes.

Once those additional fees are factored in—$1,175 for destination and $2,600 for the gas guzzler tax—the M5 sedan will ring up at $125,675, while the Touring will command $127,675.

Despite the hike, BMW’s M5 isn’t the model seeing the steepest price jump in the lineup. The X5 M and X6 M Competition are reportedly increasing by $2,500, while the Z4 sees a $1,000 bump. Still, it’s the M5 Touring that continues to capture the spotlight, especially in the U.S.—a market that, until now, had never received the performance wagon.

Since its debut, the 2025 M5 Touring has seen demand exceed even BMW’s internal expectations. Originally, the automaker projected that two-thirds of M5 buyers would opt for the sedan. But production numbers had to be revised after consumer interest shifted heavily toward the Touring, resulting in a 50-50 production split between the two body styles.

BMW M boss Frank van Meel recently confirmed the surprising trend, stating in an interview that U.S. demand for the Touring variant has actually surpassed that of the sedan. That surge in enthusiasm could have ripple effects beyond the M5. BMW is reportedly weighing whether to finally bring the coveted M3 Touring to the American market—a move that enthusiasts have long been pleading for.

For now, it’s clear that even with rising prices, the allure of a high-performance BMW wagon is strong—strong enough, perhaps, to reshape the brand’s product strategy in the U.S.

Source: CarBuzz