In recent years, Mercedes-Benz has started to reduce the number of models in its range in order to focus more on profitable ones. German media recently published information that the company is considering giving up the SUV coupe segment, so the GLC Coupe and GLE Coupe models could be merged into one model or could be completely discontinued.
The GLC Coupe and GLE Coupe currently account for between 10 and 15 percent of global sales of the parent models on which they are based – the GLC and GLE. This is not the result they were expecting at Mercedes-Benz, so some members of the management are increasingly advocating for the discontinuation of the SUV coupe variant at the end of production of the current generations, referring to poor sales results. However, some are not very radical, so they believe that the chance of these models lies in merging.
In the next two years, the Mercedes-Benz SUV GLC EV should arrive on the market, and according to current information, it is very certain that this model will not be offered as a coupe.
For some models it is already too late and the decision is final. Unprofitable models such as the A-Class Sedan, CLA and B-Class will be permanently withdrawn after the end of production of the current generations.
Source: Handelsblatt
