Three years after Ferrari sent shockwaves through the automotive world with the announcement of its first fully electric car, the Prancing Horse is finally ready to show its hand—at least in part. On October 9, during Ferrari’s Capital Markets Day, the marque will unveil what it calls the “technological heart” of its inaugural EV. This marks the beginning of a multi-phase reveal process that will stretch into 2026, culminating in a full public debut later next year.
Though the car remains cloaked in secrecy, Ferrari has confirmed that an interior design preview will follow in early 2026. Beyond that, details are scarce—but expectations are not. For a brand built on the passion of naturally aspirated engines and track-honed dynamics, moving to electric propulsion is no small shift.
Ferrari CEO Benedetto Vigna struck a confident tone during the company’s Q2 2025 earnings call, stating there is “not a single hour of delay” in the development process. He even disclosed that he had personally driven a prototype on track just weeks prior, describing the experience as exhilarating. While Vigna remained tight-lipped on specifics, sightings of test mules using Maserati Levante bodies suggest that the new EV could lean more towards a grand tourer than a pure-bred supercar—though not necessarily an SUV.
What it won’t be, at least officially, is part of a broader EV lineup—yet. Recent reports from Reuters claimed Ferrari’s second EV has already been delayed twice due to “zero demand,” citing unnamed sources. But Vigna swiftly shut down such speculation, emphasizing that Ferrari has never announced a second or third electric model. “There’s nothing to delay if nothing has been planned,” he said. Whether internal projects exist behind closed doors is another story, but publicly, Ferrari is sticking to its script.
Pricing details for the EV remain under wraps, although early rumors place the price tag north of $500,000. The model is expected to be a low-volume offering, setting the stage for future electric endeavors—should customer response and regulatory pressures align.
Ferrari is still targeting a bold sales mix by 2030: 40% EVs, 40% hybrids, and 20% pure combustion models. Despite this electric pivot, the company has pledged to preserve its iconic V12 engine as long as regulations allow. The naturally aspirated 6.5-liter unit lives on in the Purosangue SUV and the new 12Cilindri, and it’s likely to return in limited-run specials from the exclusive Icona Series.
As Ferrari prepares to enter the EV fray, rivals are taking different approaches. Lamborghini has delayed its Lanzador EV until 2029 and may still include a combustion engine via a plug-in hybrid setup. Pagani and Koenigsegg have voiced skepticism about customer interest in full electrification, and even Bugatti Rimac has admitted demand for electric hypercars is weaker than anticipated, despite the Nevera’s record-breaking feats.
Ferrari, however, appears to be taking the long view—eschewing headline-grabbing specs in favor of a more measured, strategic rollout. In an era where instant torque and straight-line speed are no longer the exclusive domain of exotic marques, it may be that emotional appeal, driving engagement, and heritage will define success in the electric age.
And in that realm, Ferrari still plays a very different game.
Source: Ferrari; Photo: Derek Photography