On New Year’s Day, Honda will once again claim center stage in Pasadena, leading the 137th Rose Parade® with a float that blends brand philosophy, motorsport energy, and American sporting culture into one unified statement. Titled “The Power of Teams,” the 2026 Honda float brings the company’s long-standing slogan, The Power of Dreams, into physical form—this time with a clear message: progress is strongest when it’s shared.
At the heart of the float is a floral tableau depicting three figures who define Honda’s world: an engineer, a Team USA athlete, and a race car driver. Together, they symbolize collaboration across disciplines—design, sport, and competition—each pushing limits, but always as part of something bigger.
Jennifer Symington, assistant vice president of marketing for American Honda, describes the Rose Parade as a moment when the brand’s values come alive. For Honda, “The Power of Teams” reflects not only its partnerships with elite athletes and race teams, but also the thousands of associates who design, build, sell, and support its vehicles every day. The ambition is simple but resonant: inspire people to dream boldly, and to do it together.
A Moving Showcase of Unity and Innovation
Created in line with the 2026 parade theme, “The Magic in Teamwork,” the float features an elevated circular track carrying a trio of vehicles: a Honda-powered race car, a USA Bobsled, and the all-new 2026 Honda Prelude hybrid sports coupe. The visual is deliberate—different machines, different missions, one shared path forward.
Anchoring the design is a striking red arch paying tribute to Los Angeles, the city where American Honda began its journey more than six decades ago. Looking ahead, the float also points toward Honda’s future role on the global stage, as a Founding Partner of the LA28 Olympic and Paralympic Games and Official Automotive Partner of Team USA.
Behind the scenes, the float was designed by Fastport, Honda’s emerging micromobility venture based in Torrance, California. Known for rethinking last-mile delivery, Fastport will also showcase its zero-emissions eQuad cargo vehicle during the parade—an understated but meaningful nod to Honda’s broader mobility vision beyond passenger cars.
Music, Movement, and Momentum
Honda’s float will anchor the parade’s Opening Spectacular with a high-energy performance led by global vocal powerhouse Bishop Briggs, joined by 24 world-class dancers. Briggs will perform her platinum-selling hit “River” alongside “Champion,” reinforcing the themes of resilience, teamwork, and shared victory. With billions of streams and views to her name, Briggs is no stranger to cultural impact—and her return collaboration with Honda builds on their earlier work during the TrailSport “Chasing Greatness” campaign.
The Vehicles Leading the Way
At the front of the parade, the 2026 Honda Prelude hybrid takes on a symbolic role as both pace car and statement piece. Marking Honda’s 32nd year as the Rose Parade’s Official Vehicle, the Prelude expands the brand’s hybrid lineup and reintroduces a storied nameplate with modern intent. Notably, it debuts Honda S+ Shift, a new drive mode designed to simulate a performance transmission experience and heighten driver engagement—an enthusiast-leaning touch in an increasingly electrified era.
Technology is central to the Prelude’s appeal, with a large touchscreen, wireless Apple CarPlay and Android Auto™, Google built-in functionality, a Bose premium audio system, and wireless smartphone charging all standard.
Acura, Honda’s premium performance brand, will also make its Rose Parade debut with the all-new Acura ADX, serving as the 2026 Official Sound Car. Positioned as the brand’s new gateway SUV, the ADX underscores Acura’s reputation for audio excellence with a bespoke 15-speaker Bang & Olufsen sound system, developed exclusively for the model. Inside, the ADX pairs performance-focused design with seamless connectivity, including available Google built-in services and standard wireless smartphone integration.
Supporting the spectacle is a diverse fleet of Honda mobility solutions: 100 Motocompactos, classic Honda Metropolitan scooters, Pioneer side-by-sides, Fastport eQuads, and electrified staples like the Honda Prologue, CR-V Hybrid, and Odyssey, all keeping the parade moving smoothly behind the scenes.
More Than a Float
For Honda, the Rose Parade has never been just a ceremonial lap—it’s a rolling manifesto. In 2026, “The Power of Teams” reinforces a simple idea with broad relevance: innovation doesn’t happen in isolation. Whether on the road, on the track, or on the world’s biggest sporting stages, Honda’s message is clear—dreams go further when they’re powered by teamwork.
Source: Honda