Honda is doubling down on its powersports footprint in the American South. The automaker announced a $9.658 million investment to modernize its North Carolina Manufacturing (NCM) plant in Swepsonville—a facility already known as Honda’s exclusive North American hub for all-terrain vehicle (ATV) production.
The funding will go toward upgrading equipment, adding production capabilities, and creating 18 new jobs over the next five years. More importantly, it will enable Honda to bring several key ATV components in-house, including rear and front fenders, side covers, and other small but vital parts that were previously outsourced. The move signals a clear push toward greater vertical integration and manufacturing efficiency—two words that Honda’s U.S. operations have lived by since the early days of its American expansion.
Building More, Wasting Less
The plant upgrades will also bolster Honda’s sustainability goals. Alongside the added production capabilities, NCM will install a new plastic pelletizer, a system designed to recycle and reuse production scraps. Combined with new electrically powered equipment, the updates will help shrink the plant’s carbon footprint and reduce overall operating costs—an increasingly important consideration as automakers face tightening global emissions targets.
“By equipping Honda North Carolina Manufacturing with important new capabilities to build key parts for our products right here at the facility, we can continue growing our ATV business in North Carolina,” said Lynne Hedrick, site lead at NCM. She also noted that the investment would not only modernize the facility but also expand training and upskilling opportunities for Honda’s workforce, a recurring theme in the brand’s U.S. manufacturing philosophy.
A Local Legacy of Growth
Honda’s Swepsonville operation has come a long way since it first opened its doors in 1984, when it produced humble lawnmowers instead of trail-ready machines. In 2023, the plant entered a new chapter by officially adding ATV production to its lineup, becoming the exclusive North American source for models like the FourTrax and TRX sport series. Today, the 650,000-square-foot facility employs around 600 associates and represents a cumulative $395 million in capital investment.
Local officials are celebrating Honda’s renewed commitment to the region. “We are excited to see continued growth and innovation by companies whose legacy is firmly here in Alamance County,” said Ryan Moffitt, 2025 board chair for the Alamance Chamber. “Honda North Carolina Manufacturing is a fine example of investment in place that is furthering the future of business for our community.”
Strengthening the Powersports Backbone
Beyond the immediate boost to jobs and production, Honda’s latest investment underscores the company’s strategy to fortify its North American powersports supply chain. With ATV demand holding steady among both recreational riders and utility users, domestic production flexibility gives Honda an edge in cost control and responsiveness—a crucial factor as competitors like Polaris and Yamaha expand their own U.S. operations.
It’s also a symbolic statement: the same site that once built garden tools now produces machines meant to conquer mud, rock, and trail. The transition mirrors Honda’s broader evolution in North America, from a small engine manufacturer to a major player in both automotive and powersports manufacturing.
With this latest round of investment, Honda’s North Carolina plant isn’t just building ATVs—it’s building the future of American powersports manufacturing, one fender and side cover at a time.
Source: Honda America



