In the heart of Sardinia’s Costa Smeralda, Automobili Lamborghini once again ignites the summer season with the grand reopening of its Porto Cervo Lounge — a now-iconic destination that blends the Italian marque’s signature boldness with the sun-soaked glamour of the Mediterranean. For the seventh consecutive year, Lamborghini’s unmistakable presence in one of Europe’s most exclusive summer playgrounds reaffirms the brand’s commitment to offering not just a car, but a complete lifestyle.
Located along the elegant Via Porto Vecchio within the Promenade du Port, the Lounge serves as both a luxurious retreat and an immersive brand experience — open by appointment until September 10th. It’s more than a showroom: it’s a curated world where Lamborghini’s DNA — performance, innovation, design, and Italian flair — unfolds against the backdrop of Sardinia’s crystalline waters and fiery sunsets.
A Bold Arrival: Revuelto and Urus SE Take Center Stage
Greeting visitors outside the Lounge are two unmistakable icons of Lamborghini’s hybrid future: the Revuelto, cloaked in Blu Eliadi with a bespoke red livery, and the Urus SE Super SUV in striking Verde Ermes. Both vehicles hail from Lamborghini’s Ad Personam palette, exemplifying the brand’s ongoing mastery of personalization, performance, and artistic expression. These colors don’t just pop — they tell a story of power, purity, and character.
Inside, the Lounge transforms into a sensory journey. A blend of Italian design and understated luxury is woven throughout, with refined furnishings from Living Divani, the signature “Grigio Vulcano” scent by Culti Milano, and celebratory sparkle courtesy of Carbon Champagne’s signature cuvée.
The Future Is Here: Showcasing Lamborghini’s Hybrid Evolution
The Lounge’s highlight is the showcase of Lamborghini’s cutting-edge hybrid super sports cars — a bold expression of the brand’s future-facing performance ethos. At center stage is the Temerario in the Alleggerita configuration, painted in Verde Mercurius — a luminous hue from the Sporty color family that underscores the car’s sculpted aerodynamic form. It’s flanked by the Blu Uranus Matt Revuelto, Lamborghini’s first HPEV (High Performance Electrified Vehicle) V12, symbolizing the next chapter in Sant’Agata’s evolutionary design language.
Together, these models craft a compelling visual narrative — a “chromatic dialogue” where design and emotion are inseparable. This isn’t just about horsepower. It’s about attitude.
Personalization as Art: The Ad Personam Experience
At the core of the Lounge lies the Ad Personam Studio — a personalization atelier where guests are invited to dream, design, and detail their perfect Lamborghini. With original materials, leathers, and finishes sourced directly from Sant’Agata Bolognese, clients can shape a Lamborghini that’s as individual as their own fingerprint — whether bold and avant-garde, or timeless and elegant.
Curated Lifestyle: Italian Craft, Taste, and Innovation
The Porto Cervo Lounge also serves as a curated gallery of Lamborghini’s expanding lifestyle universe. Lavazza’s premium blends offer guests a taste of Italian refinement, while Tod’s for Automobili Lamborghini showcases exclusive Gommino shoes — fusing artisanal craftsmanship with automotive-inspired luxury.
A 3T Racemax bicycle in Oro Elios, created in collaboration with Lamborghini, adds a high-performance two-wheel companion to the mix. And from sound to architecture, the experience extends even further: the Sonus faber corner invites visitors to indulge in rich, natural acoustics via the Sonetto VIII speakers, while real estate partner DarGlobal introduces Tierra Viva — a Marbella-based luxury villa community shaped by Lamborghini’s bold design ethos.
Source: Lamborghini