On September 28, the hillside village of Revigliasco Torinese will once again trade its Sunday quiet for the growl, burble, and perfume of gasoline and leather. The Festival Car Concours d’Elegance is back for its fourth edition, and this year the little concours with big ambitions has made it onto the Fédération Internationale des Véhicules Anciens’ (FIVA) prestigious Premiere Event calendar—a stamp of approval that places Revigliasco alongside the world’s most important showcases of historic machinery.
That recognition comes with an expanded field: 80 cars will roll out for the Tour d’Elegance at 9 a.m., gathering first at the Royal Castle of Moncalieri—a UNESCO site and suitably regal launch pad—before tracing a sinuous route through the Turin Hills. From there, the convoy of Italian thoroughbreds, French exotics, and Anglo-German aristocrats will descend upon Revigliasco, where the cobbled streets transform into an open-air gallery of motoring heritage.
A Jury With Design in Its DNA
As with Pebble Beach or Villa d’Este, the competition isn’t just about polished chrome—it’s about pedigree, provenance, and design. Fittingly, the jury is stacked with automotive heavyweights, including Stellantis Heritage boss Roberto Giolito. Giolito, himself a designer and historian, has made a career out of safeguarding Italy’s rolling treasures. His presence underscores just how seriously the concours is being taken on the international stage.
The Star: Lancia Flaminia Loraymo
Every concours needs a centerpiece, and in 2025 Revigliasco has pulled out something bordering on mythical: the Lancia Flaminia Loraymo. Built in 1960 for the personal use of Raymond Loewy—the French-born American designer whose fingerprints are all over 20th-century culture, from the Lucky Strike pack to the streamlined Studebakers—the Loraymo is a one-off coupé that looks like no other Lancia.
Commissioned to Turin coachbuilder Rocco Motto with input from Nardi, the car reinterprets the Flaminia platform with Loewy’s futurist eye: a low, aerodynamic profile, exaggerated wheel arches, and that “smiling” grille that manages to look both playful and vaguely menacing. Unveiled at the 1960 Paris Motor Show, the Loraymo was met with equal parts fascination and bafflement. Today, it reads as an audacious leap ahead of its time—exactly what you’d expect from the man who also designed the Shell logo and Air Force One’s blue-and-white livery.
After following Loewy across the Atlantic and back, the car eventually returned to Italy thanks to the Lancia Club of America. Today it resides at the Stellantis Heritage Hub in Turin, where it sits among 300 other jewels in the “Concepts and Fuoriserie” collection. For Festival Car 2025, the Loraymo isn’t just attending—it’s the event’s mascot. It dominates the official poster, designed in partnership with IED Turin, and stars in the teaser video, filmed as it rolled out of Stellantis’ Officine Classiche workshops en route to Revigliasco.
Lancia Comes Home
The Loraymo’s presence feels almost like a homecoming. Piedmont has always been Lancia country, and this year the marque will be the most represented at the concours, with more than 20 examples spanning eras and body styles. For locals, it’s both a tribute and a reminder of Lancia’s once-unrivaled knack for innovation and elegance. For visitors, it’s a rare chance to see Turin’s automotive DNA written across decades of sheetmetal.
A Festival With Soul
What sets Festival Car apart isn’t just the machinery, but the setting. Revigliasco’s squares and streets, closed to traffic for the day, become a stage where motoring history rubs shoulders with village life. The effect is part concours, part time machine—a throwback to when automobiles weren’t museum pieces but cultural symbols of progress and style.
By securing its FIVA Premiere Event status, Festival Car 2025 signals that it’s no longer a regional gathering of enthusiasts but an international rendezvous worthy of a global calendar. With the Loraymo as its halo car and Lancia at the center of its narrative, this year’s edition looks poised to be its most evocative yet—a reminder that Italy’s contribution to car culture has always been as much about imagination as engineering.
Source: Stellantis