Tag Archives: Lancia

NEW CARS

New Lancia Gamma Debuts at the 2026 Paris Motor Show With 740 km Range and 350 hp HF Integrale

Leave a comment

Lancia is reviving one of its most iconic names with the new Gamma, a sophisticated crossover fastback that combines Italian design, advanced technology, impressive efficiency and the return of the legendary HF Integrale badge. Unveiled at the 2026 Paris Motor Show, the new flagship marks a major step in the Italian brand’s European revival, offering more than 740 kilometres of electric range, a 560-litre boot and a performance-focused HF Integrale variant with up to 375 hp.

New Lancia Gamma: A Historic Name Returns for a New Era

Lancia is turning the page on another important chapter in its 120-year history with the world premiere of the new Lancia Gamma at the 2026 Paris Motor Show. Fifty years after the original Gamma first introduced its distinctive blend of Italian elegance, engineering and comfort, the name returns on a modern crossover fastback designed to strengthen the brand’s position in Europe’s highly competitive SUV market.

Measuring 4.67 metres long, 1.89 metres wide and 1.63 metres tall, the new Gamma occupies the C-UV segment, one of Europe’s most important vehicle categories and the second-largest segment in the Italian market. Its combination of a raised crossover stance, flowing bodywork and tapered rear end gives it a distinctive silhouette in a class increasingly dominated by conventional SUVs.

For Lancia, however, the new Gamma represents more than the introduction of another family car. It is a statement of intent, demonstrating how the brand plans to reconnect its historic reputation for sophisticated automobiles with the demands of modern European customers.

Conceived for Europe, built in Italy and developed around the principles of Italian design and craftsmanship, the Gamma is intended to appeal to private buyers and fleet customers seeking a combination of comfort, efficiency, technology and individuality.

The model follows the design and product direction established by the Pu+Ra HPE concept and the new Ypsilon, continuing Lancia’s strategy of rebuilding its range around distinctive styling, contemporary interiors and an emphasis on everyday refinement.

Italian Design Meets Aerodynamic Efficiency

The new Lancia Gamma adopts a crossover fastback body style that distinguishes it from more traditional rivals. Its sleek roofline, sculpted surfaces and carefully controlled proportions are intended to deliver an elegant appearance without compromising the practicality expected from a modern family vehicle.

Aerodynamics plays a central role in the car’s development. Lancia claims a drag coefficient of just 0.25, placing the Gamma among the most aerodynamically efficient vehicles in its segment.

That figure is particularly important for the fully electric version, where reducing aerodynamic drag can help extend driving range and lower energy consumption. It also benefits the hybrid model by reducing the energy required to maintain speed, particularly on longer motorway journeys.

The aerodynamic package is complemented by a claimed rolling-resistance figure of just 4.7 kg/t. Together, these measures underline the engineering philosophy behind the new Gamma: visual elegance should contribute to measurable improvements in efficiency rather than exist purely for aesthetic effect.

The result is a vehicle designed to balance the emotional appeal of Italian styling with the practical requirements of increasingly electrified European motoring.

New Lancia Gamma Interior: Space, Comfort and Italian Home Feeling

Inside, Lancia has placed particular emphasis on comfort, spaciousness and an atmosphere intended to feel closer to a contemporary Italian living space than a conventional automotive cabin.

The brand describes this philosophy as Italian Home Feeling, an approach that prioritises welcoming materials, intuitive technology and an environment designed to make everyday journeys more relaxing.

The new Gamma offers a claimed 560-litre luggage compartment, a competitive figure for the segment. Rear passengers also benefit from 25% more legroom, according to Lancia, with the brand targeting best-in-class comfort for occupants in the second row.

These attributes are especially relevant for customers who regularly undertake longer journeys or use their vehicles for business travel. Rather than focusing exclusively on screen size and digital features, Lancia aims to make the cabin a central part of the Gamma’s appeal.

The interior technology package includes dual displays measuring 10 inches and 16 inches, alongside the SALA PRO interface and the SALA HUB system, which supports natural voice recognition.

The vehicle also features Relax, Energize and Entertainment modes, allowing occupants to adapt elements of the onboard experience to different situations. The goal is to create an environment that feels comfortable during everyday commuting while remaining engaging on longer trips.

Lancia has also made advanced equipment a central part of its product strategy. The company says even the entry-level version offers an extensive standard specification, with additional technologies and more sophisticated features available higher up the range.

Level 2 driver-assistance capabilities are included, helping the Gamma meet the expectations of customers who increasingly regard advanced safety and driving-support systems as essential equipment rather than optional extras.

New Lancia Gamma Electric Promises More Than 740 km of Range

Electrification is one of the most important elements of the new Gamma’s engineering package. Based on Stellantis’ STLA Medium multi-energy platform, the model has been developed to accommodate different powertrain technologies rather than relying exclusively on a single propulsion system.

The fully electric Lancia Gamma is claimed to deliver more than 740 kilometres of driving range. This headline figure places long-distance capability at the centre of the car’s appeal, addressing one of the key considerations for buyers evaluating premium electric crossovers.

The low drag coefficient of 0.25 is an important contributor to this target, helping the vehicle use its available battery energy more efficiently.

For customers who are not yet ready to move entirely to electric driving, Lancia will also offer a hybrid version. The manufacturer quotes CO₂ emissions of just 120 g/km for the hybrid, positioning it as an alternative for drivers who want improved efficiency without depending exclusively on charging infrastructure.

The availability of electric and hybrid powertrains should allow the Gamma to appeal to a broader range of European customers, including company-car users and fleet operators with different driving patterns and infrastructure requirements.

Final real-world range and consumption will depend on the selected powertrain, equipment, driving conditions and other variables. Nevertheless, Lancia’s published figures indicate that efficiency has been a major priority throughout the development process.

Lancia Gamma HF Integrale Returns With Up to 375 hp

Perhaps the most emotionally significant element of the new Gamma range is the return of the HF Integrale name after a 30-year absence.

For enthusiasts, HF Integrale represents one of the most celebrated chapters in Lancia’s history. The badge recalls an era when the brand’s road cars and rally machines established a formidable reputation for performance, engineering and competition success.

The new Gamma HF Integrale is intended to translate that heritage into a contemporary performance crossover, combining substantial power with all-wheel drive, adaptive suspension and the refinement expected of a modern Lancia flagship.

The headline figures are impressive. The HF Integrale develops 350 hp, with peak output rising to 375 hp when the battery’s state of charge exceeds 90%. Lancia quotes a 0–100 km/h acceleration time of 5.1 seconds, measured without rollout.

All-wheel drive is part of the package, while adaptive suspension comes as standard. These features are intended to provide the traction and body control necessary to complement the powertrain’s output, balancing rapid acceleration with stability and comfort.

The performance version also offers a claimed driving range of up to 676 kilometres. That combination of performance and long-distance capability is particularly relevant in a market where electric and electrified performance cars are increasingly expected to deliver both speed and everyday usability.

The HF Integrale badge carries considerable historical weight, and its return gives the new Gamma a stronger emotional identity than a conventional family crossover. It also signals Lancia’s intention to reconnect its modern product range with the sporting character that helped establish the marque’s international reputation.

The new model should not be confused with the original rally-bred Delta HF Integrale, however. The Gamma HF Integrale applies the historic performance identity to a new vehicle concept, adapting it to contemporary electrified mobility.

Advanced Technology Designed Around the Driver

Beyond its powertrains and cabin layout, the new Gamma is designed to make advanced technology accessible throughout the ownership experience.

The SALA PRO system and SALA HUB architecture form the foundation of the digital experience, integrating vehicle functions, information and natural voice interaction. The Relax, Energize and Entertainment modes further reflect Lancia’s emphasis on tailoring the cabin environment to the driver’s needs.

Level 2 driver assistance adds another important layer of functionality, supporting the driver in appropriate conditions while retaining the driver’s responsibility for the vehicle.

Lancia’s approach is to combine these technologies with a relatively straightforward user experience. The objective is not simply to introduce more digital features, but to make them useful in everyday driving, from urban commuting to extended motorway journeys.

The brand also intends to differentiate the Gamma through its standard equipment. By offering a comprehensive specification from the entry-level trim, Lancia aims to make the model’s comfort and technology features central to the ownership proposition across the range.

Sustainability Extends Beyond the Powertrain

The new Lancia Gamma’s sustainability strategy also extends to the materials used inside the cabin.

According to the manufacturer, more than 60% of the materials used in the interior are of sustainable origin, representing more than 600 kilograms of green materials throughout the vehicle.

This approach complements the efficiency objectives of the electric and hybrid powertrains. It also reflects the broader automotive industry’s growing focus on material sourcing, resource efficiency and reducing the environmental impact of vehicle production.

The Gamma has undergone 720,000 kilometres of testing as part of its development programme, according to Lancia. Such testing is intended to validate the vehicle’s systems and performance across a range of operating conditions before it reaches customers.

For a brand seeking to rebuild its position in the European market, product quality and durability will be just as important as design and technology. The extensive development programme is therefore a significant part of the Gamma’s wider proposition.

The New Lancia Gamma and the Brand’s European Comeback

The new Gamma arrives at a strategically important moment for Lancia. As the brand celebrates its 120th anniversary, it is working to establish a contemporary identity that respects its history without relying solely on nostalgia.

The original Gamma name evokes the Italian manufacturer’s tradition of sophisticated flagship models, while the new crossover fastback reflects the changing preferences of European buyers.

Its dimensions place it in a highly competitive segment, where customers increasingly expect attractive design, generous interior space, advanced connectivity and efficient electrified powertrains in a single package.

The new model’s combination of a claimed electric range exceeding 740 kilometres, a 560-litre boot, a low drag coefficient and the high-performance HF Integrale derivative gives Lancia several distinct selling points.

The challenge will be translating those specifications into a convincing real-world ownership experience. Pricing, market-specific equipment, final homologated consumption figures, charging performance and the availability of different powertrains will all play important roles in determining the Gamma’s competitiveness.

For Lancia, however, the new flagship represents a clear continuation of its revival strategy. The Ypsilon reintroduced the brand’s design direction, while the Gamma extends that philosophy into a larger vehicle class with greater emphasis on long-distance comfort, technology and versatility.

Source: Lancia

NEW CARS

New Lancia Gamma Brings Italian Design and Engineering Back Into the Spotlight

The new Lancia Gamma has taken another important step toward its market arrival, with the latest generation of Lancia’s flagship model presented at Italy’s Ministry of Enterprises and Made in Italy. The institutional event highlighted not only the importance of Gamma for Lancia’s product strategy, but also the continuing role of Italian design, engineering and manufacturing within Stellantis.

The presentation brought together Adolfo Urso, Italy’s Minister of Enterprises and Made in Italy, Vito Bardi, President of the Basilicata Region, Emanuele Cappellano, Stellantis Enlarged Europe COO, and Antonella Bruno, Managing Director of Stellantis Italy.

For Lancia, however, the new Gamma represents more than another addition to its lineup. The 4.67-meter fastback crossover is intended to return the historic Italian brand to an important segment of the European market while expanding its customer base beyond the smaller Ypsilon.

Lancia Gamma is an Italian-designed, Italian-built model

One of the most important aspects of the new Lancia Gamma is its strong Italian industrial identity.

The model was designed in Turin at the Lancia Design Center under the leadership of Gianni Colonello, Head of Lancia Design. Vehicle development and industrialization were also carried out in Italy, before production moved to Stellantis’ Melfi plant in Basilicata.

The project therefore connects several important parts of Italy’s automotive industry, from designers and engineers to technicians, factory employees and component suppliers.

Approximately 30 Italian suppliers are involved in the Gamma project, with around 10 of them located in Basilicata. That creates a direct connection between the vehicle, the Melfi production facility and the surrounding regional supply chain.

The result is a model that Stellantis sees as an example of how Italian industrial expertise can be transformed into a vehicle designed for international markets.

Emanuele Cappellano, Stellantis Enlarged Europe COO, described Gamma as tangible evidence of Italy’s continuing importance to the company’s industrial strategy.

He also pointed to the wider challenges facing European vehicle manufacturers, particularly the need for policies that support competitiveness, compact vehicles and light commercial vehicles.

Lancia Gamma joins Jeep Compass and DS models at Melfi

The arrival of the new Lancia Gamma further strengthens the strategic importance of the Melfi plant.

The facility is also responsible for producing models including the Jeep Compass, DS N°8 and DS N°7, creating a diverse portfolio of vehicles aimed at international markets.

For Stellantis, Melfi represents an important manufacturing asset because of its combination of production expertise, technology and established industrial infrastructure.

Gamma adds another premium-oriented European product to the plant’s portfolio while simultaneously giving Lancia a significantly larger vehicle than the Ypsilon.

The production strategy also reinforces the relationship between Lancia and its home market. Italy remains the brand’s core market, but Gamma has been developed with broader European ambitions.

New Lancia Gamma expands the brand’s product strategy

The new Gamma arrives at a particularly important moment for Lancia.

Following the introduction of the new Ypsilon and the revival of the legendary HF performance badge, Gamma represents the next major stage in the brand’s wider transformation.

Its 4.67-meter body places it firmly into a larger and highly competitive segment, while its fastback crossover silhouette gives Lancia an opportunity to combine traditional Italian design with the practicality expected from a modern European crossover.

The model is based on Stellantis’ STLA Medium platform, which allows Lancia to offer both hybrid and fully electric powertrains.

That flexibility is central to Gamma’s strategy. Rather than committing exclusively to battery-electric propulsion, Lancia will offer customers a choice between hybrid and electric versions.

Lancia Gamma hybrid promises more than 1,000 km of range

The hybrid version of the new Lancia Gamma will offer a total driving range of more than 1,000 kilometers.

That figure is particularly significant in a European market where many buyers remain interested in electrification but continue to place a high value on long-distance usability and refueling convenience.

At the other end of the range, the fully electric Gamma will offer up to approximately 740 kilometers of driving range, according to Lancia’s announced specifications.

The combination of hybrid and electric powertrains gives Gamma a broad technical proposition and allows the model to target both traditional customers transitioning toward electrification and buyers already prepared to move to a fully electric vehicle.

375-hp all-wheel-drive Lancia Gamma will lead the range

Performance will also play an important role in the Gamma lineup.

Lancia has confirmed that an all-wheel-drive version producing 375 hp will sit at the top of the range.

The specification gives Gamma a considerably more dynamic character than would normally be associated with a family-oriented crossover, while also creating a clear opportunity for Lancia to connect the new model with the brand’s renewed performance ambitions.

The return of the HF nameplate and Lancia’s renewed involvement in motorsport provide additional context for the development of the high-performance Gamma.

Gamma marks another milestone in Lancia’s 120-year history

The launch of Gamma also coincides with an important anniversary for Lancia.

The brand is celebrating its 120th anniversary, making the new model particularly significant as Lancia attempts to establish a new identity for the modern European market.

Antonella Bruno, Managing Director of Stellantis Italy, described Gamma as a fundamental milestone in Lancia’s evolution.

The model combines several elements that have traditionally defined the brand: Italian design, engineering, manufacturing expertise and an emphasis on creating distinctive automobiles.

For Lancia, the challenge now is to turn those qualities into commercial growth across Europe.

Can Lancia Gamma change the brand’s European fortunes?

Gamma has been conceived to substantially expand Lancia’s potential customer base.

While Ypsilon continues to serve as the brand’s smaller model, Gamma enters a considerably larger segment and is intended to appeal to both private buyers and business customers.

That broad customer strategy is important because Lancia’s future depends on becoming more than a primarily Italian-market brand.

Italy remains its home and core market, but the new Gamma has been developed with a clear European growth strategy. Its combination of fastback styling, electrified powertrains, long-range capability and available all-wheel drive gives Lancia a product designed to compete in one of Europe’s most strategically important vehicle categories.

The new Lancia Gamma is therefore much more than a new crossover. It represents a test of whether the historic Italian marque can successfully combine its design heritage with modern electrification, advanced Stellantis technology and a significantly broader European market strategy.

With production centered in Melfi, design originating in Turin and a supply chain involving dozens of Italian companies, Gamma also serves as a showcase for Italy’s continuing role in the European automotive industry.

If Lancia can translate Gamma’s distinctive design, broad powertrain lineup and premium positioning into strong customer demand, the model could become one of the most important products in the brand’s modern revival.

Source: Lancia

News

Arnaud Belloni Named CEO of FIAT, Abarth and Lancia

FIAT is entering a new chapter under Stellantis with a major leadership change designed to strengthen the Italian brand’s global ambitions. Effective September 1, 2026, Arnaud Belloni has been appointed CEO of FIAT, Abarth and Lancia, while also taking on the role of Chief Marketing Officer for Europe.

The appointment forms part of Stellantis’ broader organizational strategy following the company’s Investor Day on May 21 and its FaSTLAne 2030 strategic plan. Under the new structure, FIAT will play an increasingly important role in Stellantis’ global operations as one of the automaker’s four Global Brands.

Belloni will report to Emanuele Cappellano, Stellantis Chief Operating Officer for Enlarged Europe, and will be responsible for strengthening the connection between brand strategy, product development and marketing across FIAT, Abarth and Lancia.

Arnaud Belloni Returns to Stellantis

Belloni is returning to Stellantis with more than three decades of automotive industry experience and a strong background in global marketing and brand development.

Before his latest appointment, Belloni spent 16 years with Stellantis and its predecessor companies, where he held senior marketing positions involving several Italian and French automotive brands. He subsequently joined Renault Group in 2020, becoming Global Chief Marketing Officer in November of that year.

In May 2023, Belloni expanded his responsibilities at Renault Group by becoming Chief Branding Officer for all of the company’s brands.

His return to Stellantis puts a seasoned marketing executive at the center of the company’s plans to reposition and expand some of its best-known European automotive brands.

“We are delighted to welcome Arnaud back to Stellantis. His global perspective, creative leadership and deep knowledge of our brands will be invaluable assets, as we strengthen marketing across Europe and shape the next chapter for FIAT, Abarth and Lancia,” said Emanuele Cappello, Chief Operating Officer for Enlarged Europe.

Belloni’s experience could prove particularly important as FIAT attempts to balance its traditional strengths in affordable, practical vehicles with Stellantis’ increasingly global product and technology strategy.

FIAT Becomes a More Important Global Brand for Stellantis

The leadership change comes as Stellantis seeks to give FIAT a more prominent position within its global portfolio.

Under the FaSTLAne 2030 strategic plan, FIAT is designated as one of Stellantis’ four Global Brands. The strategy is expected to give the Italian automaker access to new global platforms, technologies and industrial solutions that can be deployed across a wider range of international markets.

For FIAT, that means the future will extend well beyond its traditional European strongholds.

The company is preparing to expand its market coverage with new products intended to meet the needs of customers in increasingly diverse markets. At the same time, Stellantis is looking to preserve the characteristics that have historically defined FIAT: simplicity, accessibility, ingenuity and a strong connection with everyday customers.

That combination will be critical as FIAT competes in an increasingly crowded global automotive market dominated by electrification, SUVs, crossovers and increasingly sophisticated vehicle technology.

FIAT, Abarth and Lancia Get Closer Alignment

Belloni will oversee the strategic direction of FIAT while also leading Abarth and Lancia.

The move is intended to create closer alignment between the three brands at the marketing and strategic levels while allowing each marque to maintain its own identity.

FIAT will continue to focus heavily on accessible mainstream vehicles, while Abarth will retain its performance-oriented character and Lancia will continue its broader premium repositioning.

The organizational structure could allow Stellantis to share technology, platforms and industrial resources between the brands while developing distinct customer propositions.

That approach is particularly relevant as the company expands its use of common vehicle architectures and technologies across multiple brands.

Gaetano Thorel Expands His European Responsibilities

Gaetano Thorel will continue to lead FIAT and Abarth in Enlarged Europe and will now also take responsibility for Lancia.

His new responsibilities will be supported by a functional reporting line to Belloni.

The expanded role is designed to improve coordination between the three brands and strengthen the execution of their commercial strategies throughout the European market.

For Stellantis, the arrangement creates a clearer connection between global brand strategy and regional commercial execution.

While Belloni will focus heavily on strategic direction and marketing, Thorel will continue to play a central role in translating those priorities into the European marketplace.

Olivier François Moves Into a Strategic Advisor Role

The leadership transition also marks the end of another important chapter for Olivier François, one of Stellantis’ most recognizable executives.

After more than 30 years of contributions to Stellantis and its predecessor companies, François will remain involved through mid-October 2026 to help Belloni complete a smooth transition.

François has held an unusually broad range of senior positions during his career. His responsibilities have included CEO roles at Chrysler, FIAT, Abarth, DS Automobiles and Lancia, as well as the position of Global Chief Marketing Officer.

He was also heavily involved in developing some of the automotive industry’s most recognizable advertising campaigns.

Following the transition period, François will remain connected to Stellantis as a Company Strategic Advisor.

In that role, he will contribute to broader strategic issues, including brand and product strategy, allowing Stellantis to retain his experience while giving the company a different leadership structure for its brands.

“On behalf of the entire Stellantis team, I want to thank Olivier for his many years of outstanding contributions and leadership across our brands and marketing organization. We wish him every success in his next career chapter and look forward to continuing to benefit from his experience and expertise as a strategic advisor to our Company,” said Stellantis CEO Antonio Filosa.

Grande Panda Leads FIAT’s Product Expansion

The organizational changes come at an important moment for FIAT as the company prepares to expand its product lineup.

The Grande Panda is already playing an important role in FIAT’s product strategy, combining the brand’s traditional focus on practicality and accessibility with a more modern design and technology package.

But the company is not stopping there.

According to the FaSTLAne 2030 strategy, FIAT intends to significantly broaden its market coverage through a new generation of global products.

Among the next important additions will be the Grizzly and Grizzly Fastback, which are expected to strengthen FIAT’s presence in the C-segment.

The C-segment represents one of Europe’s most important automotive categories, particularly as customers increasingly move toward larger crossovers and SUVs.

Expanding into this market could therefore be crucial to FIAT’s efforts to increase its sales volume and improve its competitiveness across Europe and other international markets.

FIAT’s Global Ambitions Are Growing

The new leadership structure reflects a significant shift in how Stellantis views FIAT.

Rather than functioning primarily as a European volume brand, FIAT is being positioned as a global brand capable of using Stellantis’ worldwide industrial scale, technology and platforms.

That could give the company access to markets where it has historically had a smaller presence while also allowing it to develop vehicles designed from the beginning for international customers.

The challenge will be maintaining FIAT’s distinctive identity while expanding its product range.

FIAT has historically succeeded by making cars that are relatively simple, affordable and easy to live with. Its strongest products have often been defined less by technical excess and more by clever packaging, approachable design and everyday usability.

As the brand becomes more global, those characteristics will need to remain central to its identity.

What the New FIAT Leadership Means for Future Cars

Arnaud Belloni’s appointment is significant because modern automotive competition is increasingly about more than the vehicles themselves.

Brand positioning, digital marketing, customer experience and global product consistency are becoming just as important as engines, platforms and technology.

Belloni’s background makes him particularly suited to that challenge.

His responsibilities across FIAT, Abarth and Lancia could also encourage greater cooperation between brands while allowing Stellantis to reduce duplication and take advantage of shared technologies.

For customers, the most visible result should eventually be a broader FIAT lineup, more international products and a stronger presence in important vehicle segments.

The Grande Panda represents one step in that direction, while the upcoming Grizzly and Grizzly Fastback are expected to play an important role in expanding FIAT’s C-segment presence.

A New Chapter for FIAT

FIAT’s new leadership structure takes effect at a pivotal moment for both the brand and Stellantis.

With Arnaud Belloni leading FIAT, Abarth and Lancia, Gaetano Thorel managing their European commercial operations and Olivier François continuing as a strategic advisor, Stellantis is creating a structure designed to connect global brand strategy with regional execution.

More importantly, the changes underline FIAT’s growing importance within Stellantis’ global strategy.

The success of the plan will ultimately depend on the products FIAT brings to market. If the company can combine its traditional values of simplicity, accessibility and ingenuity with modern platforms, electrification and global technology, it could significantly expand its international footprint.

The next phase of FIAT’s transformation will therefore be closely tied to its expanding product portfolio. With the Grande Panda already establishing the direction and the Grizzly and Grizzly Fastback set to strengthen its C-segment presence, FIAT is preparing for a much broader role within Stellantis.

For one of the world’s best-known Italian automotive brands, September 1, 2026, could mark the beginning of a particularly important new era.

Source: Stellantis