Many companies like Volvo or Lamborghini have redesigned their logos in the past few years in order to fit into the new world, era of fully electric vehicles. The same path will be followed by Mazda, which opted for a new minimalist design of the new logo.

At first glance, it could be said that there is no big difference between the new and the old logo, which has adorned Mazda cars for years. The shape of the previous logo with the illustration of the wings of a flying bird forming the letter ‘M’ has been retained, but with slightly cleaner and brighter lines. Whether this logo will be on the new electric cars of the Japanese manufacturer is unknown.

The new logo was first seen on the Arata SUV concept, which debuted at this year’s Beijing Motor Show. Some will think that changing the logo is not important, but let’s not forget that in the age of digital technologies, the development of visual identity is an important step towards approaching new customers.

Source: Mazda