Is Elon Musk intentionally destroying Tesla? According to recently published data, in January Tesla recorded a drop in sales worldwide. The biggest drop in demand was in Europe, and the biggest reason was Musk’s interference in the German elections and support for the AfD party.

Last month, Musk hosted Alice Weidel, the leader of the AfD, on his social media platform for a 75-minute debate in which she falsely claimed that Adolf Hitler was a socialist. The AfD is also a party that calls for mass deportations of migrants and uses Nazi slogans in its campaign, and has been classified as right-wing extremist by Germany’s intelligence agency. Musk’s choice of sides has been criticized by both Chancellor Olaf Scholz and Christian Democrat leader Friedrich Merz, but also by customers who clearly do not support this behavior.

According to the KBA (German Federal Motor Transport authority), Tesla sold 1,875 fewer cars in the German market than in January 2024, with a market share of just 4 percent, a huge drop compared to January 2024 when they had a share of 14 percent.

At the same time, Tesla’s main competitors in Germany are recording sales growth. Volkswagen sold 6,521 more EVs than in the same period last year. In second place, surprisingly for some, is the Spanish brand Cupra, which delivered 2,520 more EVs in January compared to January 2024.

Tesla’s sales decline in Europe may not seem so big to some, because the electric car market has been very shaken in recent years. However, we should not forget the fact that 54 percent more EVs were sold in Germany in January than in the same month in 2024. This shows that the situation is more difficult than it seems.

Some believe that the upgraded Model Y, which is scheduled for the first half of 2025, could turn the situation in Tesla’s favor. Whether that will happen remains to be seen.

Source: KBA