If you’ve been eyeing a Ford Bronco, now might be the best time to finally take the plunge. With thousands of 2024 models still lingering on dealership lots across the U.S., Ford is aggressively working to move inventory—especially the high-profile Bronco Raptor. The result? Deep discounts, flexible lease terms, and real opportunities for savvy buyers.
Ford dealerships in select regions are now offering up to $14,000 off the Bronco Raptor through August 4. That eye-popping figure comes in the form of dealer cash, a type of manufacturer incentive that gives dealers the option to either pass the savings directly to the customer or retain it themselves. Translation: buyers willing to negotiate stand the best chance of walking away with a significant discount.
The Bronco Raptor, known for its Baja-ready suspension and 418-horsepower twin-turbo V6, normally starts at $91,930. Shave off the full $14,000, and you’re looking at a 15.2% reduction—a rare deal in today’s market for a vehicle that blends heritage styling with off-road muscle.
According to a report from CarsDirect, the Bronco Raptor discount applies to both purchase and lease agreements, and it’s available in major cities like New York, Atlanta, Phoenix, Seattle, Denver, Dallas, and more. That national reach opens the door for enthusiasts across the country to take advantage of the savings, but availability may vary by dealership.
And it’s not just the Raptor seeing markdowns. Ford is extending significant Bonus Cash offers on other trims, including the rugged Badlands and the more premium Wildtrak, with potential savings of up to $7,000. In total, Ford reportedly has around 6,000 Broncos from the 2024 model year still in stock.
For those not ready to commit to a purchase, Ford is also promoting its “Zero, Zero, Zero” lease campaign—zero down payment, zero security deposit, and zero first-month payment. Combined with the cash incentives, this could make leasing a Bronco more financially practical than buying outright, particularly for drivers who prioritize short-term flexibility.
In a market where desirable vehicles often come with long waitlists and markups, Ford’s current Bronco strategy is a rare opportunity. Whether you’re an off-road enthusiast or just looking to grab a deal on one of America’s most iconic nameplates, it might be wise to head to the dealership before August 4.
Source: Ford