If you’re going to celebrate one of the most outrageous automotive dynasties in history, you might as well do it on a frozen lake in the Swiss Alps.
That, in essence, is what Bugatti did at The I.C.E. St. Moritz, the now-legendary winter concours that transforms Lake St. Moritz into a glittering stage for some of the world’s rarest and most desirable automobiles. More than 20,000 enthusiasts braved the cold to watch the French marque turn snow and ice into a backdrop worthy of its legacy—and its future.
And Bugatti didn’t show up quietly.
Veyrons on Ice, Skaters in Between
Front and center were three of the most coveted Veyrons ever built, all from the Les Légendes de Bugatti collection: the Grand Sport Vitesse Soleil de Nuit, Rembrandt Bugatti, and Meo Costantini. These aren’t just special editions; they’re rolling sculptures built to honor the people and stories that made Bugatti what it is.
Seeing them parked is impressive. Seeing them on ice, surrounded by professional figure skaters weaving between them like something out of a surreal fashion shoot, is something else entirely. It was part concours, part performance art, and entirely Bugatti—mixing absurd levels of engineering with a sense of drama no other brand even attempts.
These cars represent the moment Bugatti reinvented the hypercar. When the Veyron arrived in the mid-2000s, it didn’t just raise the bar—it launched it into orbit. A thousand horsepower. Over 250 mph. And the kind of craftsmanship you’d expect from a Swiss watchmaker. Two decades later, those numbers are no longer unthinkable—but the Veyron’s impact still is.
A Tiny Tribute to a Giant Legacy
Bugatti also took a moment to look much further back. Hedley Studios unveiled a one-off Bugatti Baby II ‘Meo Costantini’, a scaled-down electric tribute to the legendary Type 35—the race car that helped make Bugatti famous nearly a century ago.
Parked alongside its modern namesake, the Veyron Grand Sport Vitesse Meo Costantini, it was a reminder of how remarkably consistent Bugatti’s design DNA has been. From pre-war racers to four-turbocharged monsters, the marque has always balanced elegance with outrageous performance.
The Bolide Brings the Ice to Its Knees
If the Veyron display was about heritage and glamour, the Bolide was about raw, unfiltered insanity.
Bugatti brought three examples of its track-only W16 monster onto the icy circuit carved into the lake, where their owners drove them in front of a stunned crowd. On dry asphalt, the Bolide is a barely-tamed missile. On ice, it becomes something even more surreal: a 1600-horsepower experiment in physics, grip, and bravery.
It was a spectacle you could only get away with in a place like St. Moritz, where the audience expects the impossible—and Bugatti delivers.
From Type 35 to EB110
The concours side of the event was just as rich. Historic Bugattis including the Type 13, Type 35, and Type 37A competed in the Open Wheels class, while the iconic EB110—the 1990s supercar that bridged Bugatti’s old and modern eras—stood proudly in the “Birth of the Hypercar” category.
It was a rolling timeline of the brand’s evolution, all displayed on a frozen sheet of Alpine perfection.
More Than a Car Show
Off the ice, Bugatti hosted guests in the I.C.E. Village, a winter-chic chalet-style hub where owners, collectors, and fans mingled over drinks and stories. For Bugatti, this wasn’t just a marketing exercise—it was a family reunion.
As Managing Director Hendrik Malinowski put it, the event was about more than just showing cars. It was about celebrating what makes Bugatti Bugatti: the people, the passion, and the willingness to do things no one else would even consider.
And really, what other brand would think to drift hypercars across a frozen Alpine lake while figure skaters dance between Veyrons?
Exactly.
Source: Bugatti
