If you’ve ever found yourself wishing your Porsche were a shade of green not found in the catalog, or that the interior trim matched your favorite leather jacket, the folks in Stuttgart have some good news: Porsche has just cut the ribbon on a new Exclusive Manufaktur showroom at the Porsche Centre Gelderland in the Netherlands.
This isn’t just another dealership facelift. It’s part of Porsche’s push to make vehicle customization as central to the buying experience as horsepower and lap times. Based on the company’s Destination Porsche retail concept, the Gelderland facility brings sales, service, and brand immersion under one roof—but with a sharper focus on personal tailoring.
A Studio for Dream Cars
The new showroom trades in spreadsheets and option sheets for something a little more tactile. An interactive configuration lounge lets buyers experiment with “inspiration models,” digital mock-ups, and perhaps the world’s largest wall of leather and paint samples. Porsche says customers can even co-develop completely new paint colors—think “My Dog’s Collar Red” or “Vintage Leica Black.”
The pièce de résistance? An interactive screen at the heart of the studio that functions like a creative canvas, allowing every design tweak—down to stitching and wheel finish—to be visualized before the order gets locked.
Nearly 40 Years of Tailored Porsches
Porsche Exclusive Manufaktur isn’t a new toy. “Almost every car we build incorporates at least one option from this range,” explains Alexander Fabig, Porsche’s VP for Individualisation and Classic. From Paint to Sample (190-plus hues) to limited runs like the 911 Spirit 70, the program has quietly become a cornerstone of Porsche’s global business.
The numbers speak louder than any marketing line: 98 percent of 911 buyers worldwide select at least one Exclusive Manufaktur option. The car configurator already lists more than 1,000 custom possibilities—and that’s before you dive into Manthey Racing performance kits or retro-style accessories.
Gelderland’s Role in Porsche’s Global Story
The Gelderland Porsche Centre has pedigree. Opened nearly 20 years ago, it became home to the world’s first Porsche Classic Centre a decade later. According to managing director Mark Wegh, the new showroom is the next logical step: “This is a very special milestone for us, and we are looking forward to making the purchase of a Porsche an even more exclusive experience.”
Why It Matters
Sure, plenty of automakers will let you choose a bespoke paint swatch or handpick a set of alloys. But Porsche is playing a different game here: tying heritage, personalization, and performance into one seamless process. That matters for a brand where exclusivity and individuality are as much a draw as Nürburgring lap times.
And in the Netherlands—home to some of the world’s most design-savvy consumers—it’s no surprise Porsche is pushing the personalization envelope.
After all, for many buyers, the ultimate bragging right isn’t just owning a 911. It’s owning your 911, in a color no one else has, with details only you thought to request.
Source: Porsche