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Dacia has the most loyal customers

The Romanian car manufacturer Dacia, as part of the Renault Group, has been recording outstanding results lately with more cars delivered than Renault. It’s an extraordinary result, but one study shows that this car manufacturer has the most loyal customers.

According to Dataforce research, almost 80 percent of current Dacia customers in Germany would buy their car again. Also, indicators show that the percentage of their loyal customers is 20 percent above the average in the auto industry.

“Dacia manages to attract exactly those customers who keep coming back. It’s something almost no one else can do,” said Marc Odinius, CEO of Data Force.

Tesla is in second place with 75 percent of customers returning to the American brand, while Mazda is in third place. At the same time, Tesla is the brand with the most loyal customers in the electric car segment, ahead of Volkswagen and BMW.

In 2023, Dacia revealed the third generation of the model that has the most loyal customers, the Dacia Duster. The car will be available for a larger number of customers and the entry model will cost around 20,000 euros. Also, Dacia recently premiered the Spring model, and announced that the new Dacia Sandero will be offered as an EV.

Source: Dataforce

EV

2025 Dacia Spring

After the recently published teaser on Dacia France’s “X” (Twitter) account with the description “Coming soon…stay tuned!”, Dacia has unveiled the new redesigned Dacia Spring.

Dacia Spring was premiered four years ago, and two years later the front fascia and the new Dacia logo were redesigned. Last year it was introduced with the Extreme equipment with more functions and power. Dacia Spring is powered by an electric motor with a power of 45 or 65 HP (34 – 48 kW), and is equipped with a 26.8 kWh battery that enables a range of between 220 and 225 kilometers WLTP.

The new redesigned edition brings a revised front grille, front LED lights, new logo, redesigned fenders, while the charging socket remains in the center of the hood. Redesigned rear part reminiscent of the Sandero Stepway with LED lights connected by a black strip, which also integrates the brand name. Despite the improvements, the car still weighs less than a ton (984 kg). Dacia also offers a wide range of body colors (6) including two new ones: Safari Beige and Brick Red.

The interior of the new Dacia Spring is now much more practical. The seats are covered with dark eco leather with brown stitching. The steering wheel is adjustable in height for the first time, and behind it is a digital instrument panel with a 7-inch adjustable screen. The media control system is standard from the Essential and Expression packages. Also, the volume of the luggage space has been increased to 308 liters.

Dacia has also taken care of passenger safety, so now the new Spring is equipped with an automatic emergency braking system with the function of detecting vehicles, pedestrians and motorcyclists, a system for recognizing traffic signs with a warning for exceeding the permitted speed, rear parking assistance, an emergency stop signal, lane departure warning, lane keeping assist, driver attention control system, and emergency call (eCall).

When it comes to the powertrain, the Dacia Spring is still powered by a single electric motor with 45 or 65 hp (34 – 48 kW). It is equipped with a 26.8 kWh battery that enables a range of 220 kilometers. Many will say that the range is too short, but research has shown that buyers of this model drive an average of 37 kilometers per day, so 220 km is quite enough.

The price has not been announced.

Source: Dacia

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2025 Dacia Spring