Tag Archives: Aston Martin

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Aston Martin has a new logo and slogan

“A game-changing event,” is how Aston Martin CEO Lawrence Stroll described the $93.5 million investment by the Saudi Public Investment Fund. This was the reason for Aston Martin to change its logo for the eighth time in its more than hundred-year-long history.

“Because we are designed to make people fall in love, to connect with the hearts and minds of our customers, every object we design at Aston Martin has deep meaning and intention and is created with honesty and emotion. As we approach an exciting moment of product evolution, the design of the new wings was no different. Every millimeter of each line – of each shape within the new wings, is drawn forward from the depths of our 109-year Aston Martin creative wellspring,” said Marek Reichman, VP and CCO of Aston Martin.

The new logo will arrive with the next generation of Aston Martin cars, and the design has been handcrafted by artisans in Birmingham. However, the new wing design will be unveiled at Sunday’s French Grand Prix, where Aston Martin Cognizant F1 Team cars will compete. The front of the vehicle will feature the old logo celebrating the 100th anniversary of Aston Martin’s involvement in racing.

In addition to the logo, Aston Martin also has a new slogan: “”Intensity. Driven.”

Source: Aston Martin

News

Aston Martin Bulldog

The DeLoreana DMC-12 became planetarily popular thanks to the movie “Back to the Future.” But another car was an alternative to the DeLorean and was to appear as a vehicle that Marty McFly and Emmett Brown would use in the film. It’s an Aston Martin Bulldog.

The Aston Martin Bulldog was created 43 years ago and fits perfectly into current concepts. The car has been completely restored and was presented at this year’s Concorso d’Eleganza Villa d’Este exhibition where it won the Coppa d’Oro award. The most attention was drawn to the massive gullwing door, while its interior is adorned with brown leather and a new digital cluster.

The 1979 model is powered by a 5.3L twin-turbocharged V8 engine with 600 hp (441 kW) and 500 lb-ft (678 Nm) of torque. At one time it was one of the fastest production cars in the world. Reaches 62 mph in 4.1 seconds with a top speed of 162 mph (261 km / h), although the fastest speed the car was recorded doing 191 mph (307 km / h) during a test run at the Motor Industry Research Association track in late 1979.

The Bulldog is owned by collector Phillip Sarofim and restored by the British company Classic Motor Cars.

Source: Aston Martin

News

2022 Aston Martin DBX707 has left the production lines

After unveiling its new DBX707 SUV earlier this year, Aston Martin began production of this model. It is a symbol of the new era based on the DBX model, which raises the performance of the SUV to a higher level, and for which Aston Martin has hired a hundred new technicians.

The car is a symbol of the brand’s ability to combine top luxury with high performance. In addition to positive reactions from customers and the media, Aston Martin also offered new employment opportunities to people from the local community.

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The new DBX 707 has a cast aluminum monocoque body shell with aluminum and composite body panels. It is equipped with adaptive air suspension, panoramic glass sunroof, sports LED daytime running lights, sport side sills in high gloss black, multi-piece diffuser, vented rear wheel arches, carbon fiber spoiler and quad exhausts in matt black.

It is powered by a 4.0-liter twin-turbo V8 engine with 707 hp (520 kW) making it the most powerful SUV in the world. It reaches 62 mph in 3.3 seconds with a top speed of 193 mph (310 km / h). The power of its powerful engine is transmitted to all wheels via a fast 9-speed automatic transmission with improved differential and limited traction.

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The first deliveries to customers are expected before the end of June. The price of the base model in Europe is just over 220,000 euros.

Source: Aston Martin