Tag Archives: Audi

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The Audi RS6 Avant: The Wagon That Refuses to Die (and Is Selling Like Hot Pretzels)

You’d think that after six years on the road, the Audi RS6 Avant would be quietly shuffling towards retirement, maybe working on its memoirs, or taking up gardening. After all, Audi has already rolled out a shiny new generation of A6 — the C9 — in a wagon flavour, no less. The smart money said RS6 sales would taper off, replaced by the lure of newer toys.

Well, the smart money was wrong. Spectacularly wrong.

In the first half of this year, RS6 Avant demand hasn’t just gone up — it’s exploded, with a 41% jump compared to the same time last year. That’s the biggest surge since the car first landed, and the sort of number usually reserved for things like Taylor Swift ticket sales or limited-edition Lego sets.

Why? The answer probably lies under the bonnet. The current RS6 is the last one you’ll be able to buy with a pure, glorious 4.0-litre twin-turbo V8 (630 horsepower), backed only by a mild-hybrid system. No plug-in battery packs. No silent creeping through the suburbs like a guilty burglar. Just the full-fat, petrol-drinking thump we all know and love.

Its rivals? Mercedes-AMG’s E63 T and BMW’s incoming M5 Touring have gone plug-in hybrid, which means — yes — more power, but also the kind of kerb weight that makes a sumo wrestler look malnourished. The RS6, by contrast, still feels like it’s playing for the old team: fewer cables, more noise.

Audi Sport has already confirmed that future RS cars won’t be dabbling with puny four-cylinders, and a new RS6 Avant is brewing in Ingolstadt with a hybridised V8 at its core. The mules are out testing, and a smaller RS4 Avant (with a V6) is in the works too.

But before that, in September, Audi Sport will pull the covers off a concept car inspired by the original TT — a little reminder of when Audi design decided to go full Bauhaus on the automotive world.

Until then, the current RS6 Avant remains the people’s champion: fast, loud, slightly ridiculous, and somehow more desirable at the end of its life than at the beginning. A bit like Sean Connery.

Source: Audi

News

Audi’s Turning Your Car into an Arcade – and It’s Brilliant

Forget cupholders, panoramic roofs, and massage seats – the new battleground for carmakers is fun. And Audi, never one to be left lurking in the slow lane, has just driven headfirst into the in-car entertainment game. Literally.

Meet AirConsole, a gaming platform designed for passengers to unleash their inner Mario Kart champion without actually terrifying the driver. Available via the Audi Application Store, it lets you play a growing library of games right on the central MMI touch display – or, in fancier models, the MMI passenger display. Your phone becomes the controller, connected via a QR code that pops up on screen, while the car’s infotainment becomes the arena.

It’s a clever trick: no fiddly Bluetooth pairing, no extra hardware, just your smartphone and a slightly competitive streak. Even better, in models with Dynamic Privacy mode and shutter tech, the passenger can frag enemies or draw questionable Pictionary sketches without the driver ever catching a glimpse.

And the game list? A proper mixed bag. Family classics like UNO® Car Party and Who Wants to Be a Millionaire?, chaotic fun like Overcooked, and solo chill-outs such as Snowboard Buddies. There’s even a 40th anniversary special edition of Pictionary™ Car Party exclusively for Audi passengers until the end of 2025 – perfect for anyone who’s ever wanted to guess “spaceship” from a drawing that looks suspiciously like a potato.

Of course, the tech under the bonnet matters too. AirConsole runs on Audi’s latest PPC and PPE architectures, so you’ll see it first in cars like the all-new 2025 A5, Q5, A6 e-tron, and Q6 e-tron. You’ll need a myAudi account, an active Audi connect PLUS subscription, and a healthy 4G or 5G signal. Because nothing kills the vibe faster than lag in the middle of a GoKart Go! showdown.

But this is bigger than a novelty feature. In an era of electrification – where charging stops are inevitable – turning your car into a rolling gaming lounge makes perfect sense. Whether you’re parked at an e-tron charger, killing time in the school pick-up line, or halfway through a road trip rest stop, Audi has just made sure boredom isn’t invited along for the ride.

Sure, purists might grumble that “cars are for driving, not gaming.” But let’s be honest: passengers have been glued to screens since the Walkman. This is just the next level – literally.

So next time you’re sat in an Audi A6 e-tron with 20 minutes to kill, don’t scroll mindlessly. Grab your phone, scan the code, and show everyone in the backseat that you are, in fact, the reigning champion of Burnin’ Rubber.

Game on.

Source: Audi

News

Inside the New Audi Q3: Where Design Meets Innovation

Audi has long been known for creating interiors that feel as premium as they look, and the new Q3 raises that bar once again. Here, form and function don’t just coexist—they merge seamlessly, creating an environment that is as intuitive as it is indulgent.

Step inside, and the first thing you notice is the horizontal sweep of the dashboard, extending fluidly from the doors to emphasize space and width. Clean lines dominate, from the uncluttered console layout to the carefully placed cup holders and charging tray, each detail designed with Audi’s “visual clarity” philosophy in mind.

At the heart of the cabin sits the digital centerpiece: an 11.9-inch Audi virtual cockpit plus paired with a 12.8-inch MMI touch display in a driver-oriented, curved design. An optional head-up display keeps key information in your direct line of sight. The gear selector has migrated to a stalk on the steering column, freeing up valuable real estate in the center console for additional storage, dual cup holders, and a height-adjustable armrest. Tech touches abound—wireless charging delivers up to 15 watts of power, and multiple USB-C ports ensure everyone stays connected.

As the sun sets, the Q3’s personality truly comes to life. The optional ambient lighting packages transform the cabin into a curated light installation, with soft, indirect illumination tracing the dashboard and center console. The showstopper? The front doors’ laser-cut panels—over 300 diamond-shaped cutouts backlit for a dynamic, almost kinetic effect when unlocking or locking the vehicle. With 30 color options, personalization is as simple as a touch.

Audi’s commitment to the senses extends to sound. The available SONOS premium audio system, with 12 high-performance speakers and 420 watts of power, offers immersive surround sound tailored to each seat through intelligent signal processing. From concert-hall clarity to rich, lounge-like warmth, four preset profiles—and a customizable option—let drivers fine-tune their listening experience.

Sustainability also plays a starring role in the Q3’s design. Wood trim comes from fast-growing, renewable sources, while seat fabrics and microfibers are made from 100 percent recycled polyester. Even the floor mats are crafted from Econyl, a regenerated nylon derived from discarded fishing nets and other waste materials. This isn’t just premium—it’s premium with a conscience.

The new Audi Q3 isn’t content to merely transport you. It seeks to engage every sense—sight, touch, sound—while doing so responsibly. In an era where interiors can make or break a driving experience, Audi has crafted a cabin that feels less like a car and more like a personal lounge on wheels.

Source: Audi