The year 2023 was successful for a large number of car manufacturers, such as Lamborghini, which delivered 10,112 cars worldwide in the past 12 months, which is the best result in the history of this Italian manufacturer. However, some were not so successful, and one of them is Bentley, which recorded a drop in sales in 2023.
After 2022, when it recorded the best sales result, the following year did not bring growth but a drop in sales by 11 percent. There could be many reasons for this, and Bentley says that high-end consumers have felt the rising costs and economic slowdown. Drop in sales in Bentley’s biggest markets (America -9% / 3,848 units, China -18% / 3,006 units and Europe -15% / 2,376 units), had the biggest impact on the overall negative result.
“The luxury market was not immune to the challenging market conditions seen around the world in the second half of 2023. We remain cautiously optimistic for the coming year, with continued strong market-specific and model-specific global demand,” said head of Bentley Adrian Hallmark.
However, Bentley found something positive in all this. According to their data, demand for personalization, such as adding leather and wood finishes, increased by 43%. Perhaps this is a good sign for the British manufacturer as other supercar manufacturers have recorded positive results where the main players have been luxury models. However, some manufacturers of luxury products (such as Burberry) warned of a slowdown in demand for high-end goods.
Source: Bentley
