London just got even louder — and glossier. Lamborghini has officially opened its brand-new Mayfair showroom, right in the heart of Berkeley Square. The event was hosted by none other than Automobili Lamborghini Chairman and CEO Stephan Winkelmann, who cut the ribbon in front of an audience packed with VIPs, collectors, and the capital’s most devoted petrolheads.
If you thought Mayfair already had its fair share of exclusivity, think again. Lamborghini’s new “destination” showroom isn’t just another car boutique — it’s the Italian marque’s statement piece in one of the world’s most expensive postcodes.
A Supercar Boutique in Berkeley Square
Step inside, and it’s clear this isn’t your typical dealership. Huge glass windows look out onto Mayfair’s luxury-lined streets, while inside, Lamborghini’s signature Ad Personam lounge lets buyers go wild with personalisation. From paint finishes to stitching colours, it’s a sensory overload — and the biggest display of its kind in Europe.
“The Mayfair opening is a highly strategic and important moment for Lamborghini,” Winkelmann said. “The UK is consistently one of our top four markets worldwide, and this location connects us directly with our international clientele who frequent London.”
In other words: if you’ve got a Mayfair postcode and a taste for V12 noise (or hybrid-electric fury), Lamborghini’s got your next toy waiting.
HR Owen Expands Its Lamborghini Empire
The new dealership is operated by HR Owen — one of Britain’s biggest names in luxury motoring. This marks their fifth Lamborghini franchise, joining showrooms in South Kensington, Manchester, Pangbourne and Hatfield.
“Opening our fifth Lamborghini dealership is a proud moment,” said HR Owen CEO Ken Choo. “We’ve represented the marque for more than 25 years and have played a key role in growing Lamborghini’s presence in the UK. This new site reinforces our long-term commitment to the brand and our clients.”
Hybrid Power, Italian Drama
Naturally, the launch night wasn’t short on headline acts. On display was the Lamborghini Fenomeno — the ultra-exclusive, 1,000+hp “few-off” hypercar first shown at Monterey Car Week earlier this year. All 29 examples are already sold, naturally.
Also drawing crowds was the Temerario, Lamborghini’s latest hybrid supercar, featuring an all-new twin-turbo V8 hybrid powertrain and the brand’s evolving design language. Out front, guests could spot a Revuelto — the V12 plug-in hybrid flagship — alongside the Urus SE, Lamborghini’s new electrified super SUV.
It was a perfect snapshot of where the brand stands in 2025: still loud, still dramatic, but now powered by electricity as much as adrenaline.
The Ultimate Personalisation Playground
Guests weren’t just there to admire the hardware. Upstairs, Lamborghini’s private Ad Personam floor gave buyers the chance to dive into an endless array of options — from custom leathers and unique carbon finishes to a huge 3D configurator that lets you build your dream Lambo in ultra-high detail.
Champagne flowed, conversations hummed, and more than a few phones pointed at the Fenomeno’s angular bodywork. For London’s supercar scene, this was more than an opening night — it was a reminder that even as Lamborghini evolves into the hybrid era, its flair for drama and luxury remains untouchable.
Source: Lamborghini