Bugatti has never been content with simply building the fastest car in the world. From the Veyron to the Chiron, the French marque has consistently rewritten the rulebook of what a hypercar can be. But with the new Bugatti Tourbillon, the brand has elevated its ambitions beyond speed, merging the worlds of haute horology and automotive engineering into one breathtaking statement of craftsmanship, innovation, and artistry.

The Hypercar, Redefined
The Tourbillon hypercar is the beginning of Bugatti’s next chapter, one that blends sculptural design with staggering mechanical precision. Its very name pays homage to watchmaking’s most revered complication, signaling the synergy that defines this new era. Just as a tourbillon mechanism regulates time with unrivaled accuracy, Bugatti’s machine seeks to regulate the hypercar landscape with unparalleled control, power, and beauty.
The car itself represents the pinnacle of Bugatti’s engineering—an intricate machine where performance and design move in lockstep. Yet the story of the Tourbillon isn’t confined to asphalt. It extends to the wrist.
Time, Engineered
Enter Jacob & Co., Bugatti’s equally audacious partner in the world of fine watchmaking. Together, they’ve crafted the Bugatti Tourbillon timepiece, a horological masterpiece that mirrors the ethos of the car it was named after. More than a simple tribute, it’s a direct continuation of Bugatti’s vision: fusing artistry with mechanics in ways previously unimaginable.
The watch’s dial layout takes cues straight from the Tourbillon’s dashboard. A 30-second flying tourbillon dominates the left side, while a central sub-dial recalls a tachometer, elegantly displaying hours and minutes. On the right, an 80-hour power reserve gauge balances the design—though in true Bugatti fashion, it holds a secret.
Inspired by the hypercar’s radical new V16 engine, the timepiece features a sapphire-crystal engine block automaton. With the push of a button, a single-axis crankshaft brings 16 titanium pistons to life in mesmerizing motion. It’s as much theater as it is engineering—a spectacle that blurs the line between performance and artistry.
A Case of Identity
Just as the hypercar’s silhouette is unmistakable, so too is the timepiece’s 52 x 44 mm case. White gold contours echo the Tourbillon’s flowing lines, complete with miniature design nods to grilles, radiators, and even side windows. Laser-etched grids and sapphire crystal inlays allow a glimpse into the inner workings, evoking the voyeuristic thrill of peering into a Bugatti engine bay.

The Baguette: A New Benchmark
If the Tourbillon timepiece is the mechanical equivalent of the hypercar, then the Bugatti Tourbillon Baguette is its jewel-encrusted counterpart. Limited to just 18 pieces, the Baguette elevates Jacob & Co.’s craft into haute joaillerie territory.
Its 18K white gold case is sheathed in 328 baguette-cut diamonds and accented with 18 baguette-cut rubies—the latter evoking the crimson glow of Bugatti’s taillights. The result is nothing short of dazzling, a watch that marries automotive symbolism with jewelry artistry. Seventeen carats of diamonds transform the Tourbillon into not just a timepiece, but a wearable objet d’art.
Craft Without Compromise
Both car and watch stand as a reminder of what Bugatti and Jacob & Co. do best: pushing the boundaries of what is possible. “From the beginning of our partnership, Bugatti and Jacob & Co. have had the honor of channeling our unique, world-leading skillsets into horological creations that stand the test of time,” says Wiebke Ståhl, Managing Director at Bugatti International S.A.
In other words, this is about more than exclusivity—it’s about legacy. With the Tourbillon, Bugatti isn’t just setting lap records. It’s redefining the very language of luxury performance. Whether on the road or on the wrist, the Tourbillon is a statement that time, like speed, waits for no one.
Source: Bugatti


