For most of its life, the MINI Countryman has played the role of urban adventurer: all the rugged styling cues, none of the muddy consequences. But that may finally be about to change.

The current third-generation Countryman—known internally as the U25—is still a fresh face, yet MINI already seems eager to push it into new territory. With production expected to stretch into the early 2030s, the crossover’s runway is long enough for some genuinely interesting variations. And now we know at least one of those variations will try harder to live up to the “country” part of its name.
MINI has already dipped a toe into the outdoorsy waters with the Countryman Rugged Edition in South Africa. It’s a mostly cosmetic exercise, featuring chunkier General Grabber AT3 all-terrain tires and a few visual upgrades, but underneath it’s still the same soft-roading crossover. The real news came not from the spec sheet but from the design studio.
Speaking with Motor1, MINI design boss Holger Hampf all but confirmed that something more serious is in the pipeline. He pointed to a growing desire for “outdoor activity and independence—freedom that the car has always given us,” adding that we’ll “certainly see some of that in the next couple of years.” In MINI-speak, that sounds an awful lot like an off-road-leaning Countryman.
Don’t expect locking differentials and rock-crawling heroics. The Countryman is still a unibody crossover, not a ladder-frame bruiser, so it won’t be squaring up against a Jeep Wrangler anytime soon. But a factory-built “adventure” trim—complete with a raised suspension, protective cladding, standard all-wheel drive, and real all-terrain rubber—would go a long way toward making the Countryman more than just an REI catalog on wheels.
MINI has flirted with this idea before. The rally-inspired Countryman X-Raid and the Dakar-themed concepts proved that the shape and stance work surprisingly well when you lean into the rough-and-tumble aesthetic. The U25 platform could take that formula and finally make it showroom-ready.
And MINI isn’t alone in this push. Its parent company, BMW Group, is also gearing up for its most ambitious off-road move yet. A standalone three-row SUV, internally known as the “Rugged” project and codenamed G69, is slated for a 2029 debut and is reportedly aimed at heavy hitters like the Land Rover Defender and Mercedes-Benz G-Class. It won’t be quite that hardcore—but it should be more trail-capable than any BMW that’s come before it.
In other words, the BMW empire is discovering dirt. And if MINI’s upcoming Countryman variant is any indication, it plans to enjoy every muddy mile.
Source: Motor1









