The Romanian car manufacturer Dacia, as part of the Renault Group, has been recording outstanding results lately with more cars delivered than Renault. It’s an extraordinary result, but one study shows that this car manufacturer has the most loyal customers.

According to Dataforce research, almost 80 percent of current Dacia customers in Germany would buy their car again. Also, indicators show that the percentage of their loyal customers is 20 percent above the average in the auto industry.

“Dacia manages to attract exactly those customers who keep coming back. It’s something almost no one else can do,” said Marc Odinius, CEO of Data Force.

Tesla is in second place with 75 percent of customers returning to the American brand, while Mazda is in third place. At the same time, Tesla is the brand with the most loyal customers in the electric car segment, ahead of Volkswagen and BMW.

In 2023, Dacia revealed the third generation of the model that has the most loyal customers, the Dacia Duster. The car will be available for a larger number of customers and the entry model will cost around 20,000 euros. Also, Dacia recently premiered the Spring model, and announced that the new Dacia Sandero will be offered as an EV.

Source: Dataforce