A new contender is gearing up to challenge the European compact SUV segment. The Omoda 3, a long-awaited model from Chery’s sub-brand Omoda, is preparing for its European debut—and it’s arriving with a bold promise: cutting-edge design, impressive technology, and a price tag under €20,000.
This ambitious newcomer has its sights firmly set on bestsellers like the Dacia Duster and MG ZS, currently dominating the B-SUV class. But if the early signs are anything to go by, those established names may soon have serious competition.
A New Star with Premium Ambitions
First revealed to the world at the Shanghai Motor Show, the Omoda 3 quickly captured attention with its striking design, which some have compared to the Lamborghini Urus. This is no coincidence. The Omoda 3 features a wedge-shaped front fascia, aggressive slanted daytime running lights, and sharply cut body lines that echo supercar styling. Even the polygonal wing mirrors and wheel arches exude a sporty, futuristic vibe.
Measuring 4.2 meters in length, the Omoda 3 fits neatly into the B-segment alongside rivals like the Toyota Yaris Cross (4.18 m) and Škoda Kamiq (4.24 m). Optional 18-inch wheels and Matrix LED headlights—standard or optional depending on trim—add a premium flair, while colors like the signature Stellar Blue are expected to boost its curb appeal.
“Starship Cockpit” Interior and High-Tech Promise
Inside, the Omoda 3 leans heavily into modernity with a so-called “Starship Cockpit” layout. The cabin is dominated by two digital screens, a vertical central touchscreen, and a digital instrument panel with customizable themes. A sculpted center tunnel, reminiscent of high-end sports cars, houses the gear selector and gives the vehicle an unexpectedly luxurious feel for its segment.
Standard equipment is expected to be generous, aligning with Omoda’s broader goal of proving that affordability doesn’t mean compromising on quality or features.
Three Powertrains, One Ambitious Goal
What truly sets the Omoda 3 apart is its powertrain strategy. Buyers will be able to choose between:
- A traditional petrol engine
- A fully electric version
- A plug-in hybrid (PHEV) variant—an unusual and potentially game-changing offering in this price-sensitive segment.
While plug-in hybrids are rare in this class due to cost, Omoda aims to make its version accessible, offering up to 100 km of electric-only range. If priced competitively, this could give the Omoda 3 a clear edge over its rivals, which typically skip the PHEV option altogether.
Price: The Ultimate Weapon
Affordability remains the centerpiece of the Omoda 3’s strategy. While the larger Omoda 5 starts at just over €27,000, the new model is widely expected to start below €20,000, placing it directly in line with the Dacia Duster and MG ZS—Europe’s top-selling budget SUVs.
This aggressive pricing, paired with sophisticated design and generous tech, could be enough to seriously shake the market.
European Arrival Pushed to 2026
Initially planned for a late 2025 launch in Europe, the Omoda 3’s arrival has now been delayed until 2026, according to sources close to the importer. While the wait may frustrate eager buyers, the extra time could give the brand room to fine-tune the offering and adapt it for stringent European regulations.
Conclusion: A Real Threat to the Status Quo
With the Omoda 3, Chery’s sub-brand is not just offering another cheap SUV—it’s making a clear bid for leadership in the entry-level crossover segment. Stylish, well-equipped, and attractively priced, the Omoda 3 could be the most serious threat yet to Europe’s budget SUV champions.
For Dacia and MG, it’s not just a new competitor—it’s a wake-up call.
Source: Omoda
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